Amazon

Demand Generation Leader, AWSI, AWS Strategic Industries (AWSI)

Amazon$134K — $181K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in demand generation, marketing, or sales; 3+ years in leadership roles
  • 3+ years in B2B, enterprise Cloud, SaaS, or technology sectors
  • Bachelor's degree or equivalent professional experience
  • Proven success in meeting pipeline generation and revenue targets
  • Experienced in coaching early career sales talent
  • Familiarity with CRM systems like Salesforce for lead tracking

Responsibilities

  • Lead and build a team of Demand Generation Representatives focused on strategic customer engagement
  • Mentor team members to enhance performance in AI-driven prospecting
  • Collaborate with AWS account teams to craft tailored engagement strategies
  • Manage the identification of customer challenges and align AWS solutions accordingly
  • Develop best practices for account penetration and solution mapping for team members

Benefits

  • Comprehensive health insurance options including medical, dental, and vision
  • 401(k) matching contributions
  • Generous paid time off and parental leave
  • Employee Assistance Program and mental health support
  • Adoption and surrogacy reimbursement coverage
Full Job Description
Key job responsibilities
• Leadership - Build and lead a team of Demand Generation Representatives responsible for pipeline generation with our most strategic customers
• Coaching - Provide ongoing mentorship and development to optimize team performance in AI-powered prospecting and customer engagement methodologies
• Strategy - Partner with AWS account teams and sales leadership to develop targeted engagement strategies focusing on business unit leaders beyond traditional IT contacts
• Delivery - Oversee systematic identification of customer problems and matching AWS solutions
• Talent Development - Enable team members on best practices for account penetration and solution mapping techniques

Key job responsibilities
• 5+ years of experience in demand generation, marketing, or sales experience with three plus years of people leadership experience.
• 3+ years of experience in B2B, enterprise Cloud, SaaS, or technology.
• Bachelor's degree or equivalent professional experience.
• Demonstrated track record of meeting or exceeding pipeline generation and revenue targets.
• Experienced coaching and developing early career sales talent.
• Experience with CRM systems (SFDC) for lead tracking, pipeline management, and sales reporting
• Experience with opportunity qualification frameworks such (e.g., BANT).

Other:
• AWS Certified Cloud Practitioner.
• Experience with sales engagement tools (e.g., Boost) and prospecting platforms (e.g., LinkedIn).
• Familiarity with marketing-to-sales lead flow processes (e.g., MQL to SQL, SQL to SQO).
• Knowledge of at least one of the following industries: Automotive and Manufacturing; Energy and Utilities; Financial Services; Healthcare and Lifesciences; Media, Entertainment, Games, and Sports (MEGs); Retail and Consumer Goods; and Telecommunications.
• Track record of developing talent pipelines and progressing individual contributors into expanded sales roles

A day in the life

About the team

Diverse Experiences

AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.

BASIC QUALIFICATIONS

- 3+ years of sales experience

- Experience managing teams

- Experience analyzing data and best practices to assess performance drivers

- Experience using Salesforce or other CRM tool

PREFERRED QUALIFICATIONS

- 2+ years of using SQL to extract and manipulate data experience

- 5+ years of B2B industry service delivery experience

The base salary range for this position is listed below. Your Amazon package will include sign-on payments, restricted stock units (RSUs), and sales incentives. Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, Seattle - 134,200.00 - 181,500.00 USD annually

About Amazon

Audible is a provider of spoken audio information and entertainment , on the Internet. They provide premium spoken audio content, such as audio versions of books and newspapers and radio programs, that is delivered over the Internet and played back on personal computers and hand-held electronic devices. The Audible service allows consumers to purchase and download their content from their Website, store it in digital files and play it back on personal computers and electronic devices. More than 15,000 hours of audio content are available on their Web site, including audio versions of books, periodicals and radio programs. Several manufacturers have agreed to support and promote the playback of their content on their hand-held audio-enabled electronic devices.

Amazon Careers

Joining Amazon presents an unparalleled opportunity to become part of a vibrant team pushing the boundaries of innovation and growth in the global marketplace. As a leader in e-commerce, technology, and logistics, Amazon offers a variety of job opportunities that cater to a range of skills and professional interests. Work You’ll Do At Amazon, every day is an opportunity to collaborate with the brightest minds in technology and business to redefine what’s possible. Whether you’re interested in software development, marketing, human resources, or customer service, Amazon has a position waiting for you. Transform the way the world shops and innovates with our diverse and inclusive team. Amazon is not just a company; it’s a community where you can drive real change and contribute to projects impacting millions globally. Lead with Innovation and Leadership Amazon is the perfect place to enhance your leadership and innovation skills. Our culture encourages pushing the envelope and imagining the unimaginable. Here, you will lead projects that challenge the status quo and define new industry standards. Work with a team that values diversity and is committed to creating an inclusive environment. Our leadership is focused on harnessing the collective power of unique perspectives to foster growth and innovation. Explore Amazon’s Employment Benefits Amazon’s commitment to its employees extends beyond just career growth. We offer competitive benefits, including health care, parental leave, and diversity training, ensuring that our team not only excels professionally but also enjoys well-being and security. Internship and Networking Opportunities Start your career with an Amazon internship and gain hands-on experience that matters. Our internships provide a gateway to full-time employment and an opportunity to network with professionals across various sectors of the company. Future-Proof Your Career With Amazon, your career path is filled with numerous opportunities for advancement. Our learning and development programs are designed to nurture your professional growth and keep you at the forefront of industry trends. Stay Connected Join Our Team Discover the job opportunities at Amazon that match your skills and interests. We are constantly on the lookout for passionate, curious, and innovative team players ready to make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding career opportunities that await at Amazon. Amazon is more than just a company—it’s a platform for building a promising future. Whether you’re starting or looking to advance your career, Amazon offers the resources, support, and network you need to succeed. Join us, and be a part of our continuing mission to be Earth's most customer-centric company.
Learn more about Amazon
Size
1,608 employees
Market Cap
$832.6 billion
Industry
Net Income
$21.3 billion
Founded
1994
5 Year Trend
+28.1%
Revenue
$386 billion
NASDAQ

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