Job DescriptionWe're seeking a highly motivated and results-driven Demand Generation Lead to join our dynamic marketing team at Magical. The ideal candidate will have a proven track record of developing and executing successful enterprise B2B demand generation strategies that generate high-quality leads and drive customer engagement.
Core responsibilities:- Demand Generation Strategy: Develop and execute comprehensive demand generation strategies aligned with Magical's target customer segments and business objectives.
- Lead Generation: Develop and implement targeted lead generation programs, such as webinars and events, to drive qualified leads into the sales pipeline.
- Channel Management: Oversee and optimize performance across various demand generation channels, including events, performance marketing ads, inbound marketing, sponsorships, and account based marketing (ABM).
- Lifecycle Marketing: Own and manage Magical's lifecycle marketing program by developing journeys and email campaigns for various stages of the customer journey.
- Cross-Functional Collaboration: Collaborate effectively with marketing, sales, and product development teams to ensure alignment and achieve company goals.
- Market Research: Conduct in-depth market research to identify customer needs, preferences, and industry trends.
- Performance Analysis: Track and analyze key performance metrics to measure campaign ROI and identify areas for improvement.
Requirements:- At least 5 years of experience in demand generation for an enterprise B2B environment (bonus points if you have experience in U.S. healthcare)
- Proven track record of planning and executing successful demand generation campaigns, from building awareness at the top-of-funnel to booking calls with sales at the bottom-of-funnel
- Strong analytical skills with the ability to gather and interpret data to inform marketing strategies
- Proficient in marketing automation software and CRM systems such as Salesforce, SmartLead, SalesLoft, HeyReach, Zapier, Claude, Grain, and Notion
- Excellent written and verbal communication skills
- Ability to work in a fast-paced environment and manage multiple projects simultaneously
- High level of creativity and innovation
- Strong organizational and project management skills
- Team player with the ability to collaborate across departments and levels of the organization
Competencies:- Strategic thinking - Aligning to business goals, Target market identification, Value prop development
- Technical Proficiency - Lifecycle, Marketing automation, CRM, Digital Marketing
- Analytical - data-driven decision making, metrics tracking, forecasting and budgeting
- Communication & collaborations - Cross-functional collaboration with sales, marketing, and product.
- Creativity and innovation - Campaign development, Content creation, Channel exploration, willingness to experiment
