POSITION OVERVIEWThe Demand Generation Campaign Manager will own Yondr's full digital acquisition stack, including paid media, SEO, CRO, email/marketing automation, and web performance, and will be accountable for turning that work into qualified pipeline and revenue across Education, Artist Relations, and Commercial.
Reporting to the SVP of Marketing, this leader will run campaigns end to end rather than briefing an agency and waiting for results. The role sits at the intersection of channel execution, marketing automation ownership, and revenue reporting, and will partner closely with Education Sales, Artist Relations, and Commercial GTM to make sure demand generation reflects each vertical's buying cycle.
ESSENTIAL DUTIES AND RESPONSIBILITIES1. Marketing Automation & Salesforce Marketing Cloud- Own Salesforce Marketing Cloud end to end: build and manage Journey Builder programs, not just one-off email sends.
- Write SQL and use Automation Studio to build list segmentation and data extensions that support targeted, multi-vertical campaigns.
- Use AMPscript to build dynamic, personalized content across email and web touchpoints.
- Maintain the integration between SFMC and Salesforce Sales Cloud, ensuring lead and campaign data sync cleanly enough to support pipeline attribution.
- Build and maintain lead scoring models and MQL-to-SQL handoff logic inside the platform.
- Use Einstein features (send time optimization, engagement scoring) and Contact Builder where useful to manage data relationships across Yondr's three business units.
2. Conversion & Web Performance- Build and optimize conversion paths across the Yondr website, from landing pages through demo requests, using CRO testing and behavioral data.
- Lead or heavily contribute to website performance initiatives, with clear before-and-after data on conversion lift and site speed.
3. Paid Acquisition & SEO/AEO/GEO- Own and manage the paid acquisition budget across Google Ads and LinkedIn Ads, continuously testing audiences, creative, and targeting to lower cost per lead and improve lead quality.
- Own organic search performance, including technical SEO and how AI-first search (GEO, AEO, AI Overviews) is changing discovery, adapting strategy as buyer research shifts toward AI tools.
- Set channel mix and budget allocation across paid and organic based on pipeline performance, not spend history.
4. Reporting & Cross-Functional Partnership- Report on campaign performance using GA4 and Adobe Analytics, connecting every campaign back to pipeline-influenced revenue.
- Partner with Education, Commercial and Entertainment verticals and stakeholders to align campaigns to each vertical's territory priorities and buying cycle.
- Bring AI tools into daily workflow for content generation, workflow automation, and campaign optimization, and share what's working across the marketing team.
REQUIRED EXPERIENCE AND CAPABILITIES- 5+ years of B2B demand generation or growth marketing experience, ideally in SaaS or enterprise, with a multi-vertical or multi-buyer environment a plus.
- Proven, quantifiable pipeline and revenue impact from past campaigns (comparable to: driving six figures in pipeline-influenced revenue, cutting CPL by meaningful double digits, materially improving MQL to SQL conversion).
- Full-stack ownership across paid acquisition, SEO, CRO, email automation, and web, rather than specialization in a single channel.
- Hands-on, independent Salesforce Marketing Cloud experience, specifically:
- Journey Builder program development and management
- SQL and Automation Studio for segmentation and data extensions
- AMPscript for dynamic content and personalization
- SFMC-Salesforce CRM integration and pipeline attribution
- Lead scoring models and MQL-to-SQL handoff logic
- Experience leading or heavily contributing to a website migration or major CRO initiative with clear before-and-after performance data.
- Fluency with Google Ads, LinkedIn Ads, and Adobe Analytics or GA4.
- Daily, genuine use of AI tools for content generation, workflow automation, and campaign optimization.
PREFERRED EXPERIENCE- Experience with Einstein features (send time optimization, engagement scoring) or Contact Builder for managing data across multiple business units.
- Experience marketing to more than one distinct buyer type within the same role (e.g., education administrators, enterprise procurement, consumer or lifestyle audiences).
- Experience in a lean, founder-led, or rapidly evolving marketing organization.
- Familiarity with how AI-first search (GEO, AEO, AI Overviews) is changing SEO and content strategy.
YONDR BENIFITS- 100% paid medical coverage plan option for employees and access to 15+ plan types, including PPO, HMO and HDHP
- Dental and vision and ancillary benefits such as short-term disability, long-term disability and life insurance
- Generous PTO for rest and recharge throughout the year
- 12 weeks of paid parental leave
- 1 week paid holiday break at the end of December, for a company-wide closure + 11 additional nationally recognized holidays
- 401(k) offering
- Tech tool preference, including choice of PC or Mac.
- We are a hybrid company with remote employees as well. Hybrid employees receive catered lunch twice a week.
