H2O.ai

Demand Generation & ABM Director

H2O.ai$150K — $200K *
Enterprise Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years of experience in B2B enterprise software pipeline generation, particularly for high-value deals.
  • Demonstrated success in building and executing account-based marketing (ABM) strategies.
  • Expertise in leveraging intent data, account scoring, and sales orchestration.
  • Proficient in AI-driven marketing tools like Clay and Claude and capable of applying AI dynamically.
  • Experienced in managing demand generation processes in HubSpot and Salesforce.
  • Metrics-driven mindset with accountability for pipeline performance alongside sales teams.
  • Strong builder's mentality, comfortable tackling all levels of tasks and responsibilities.

Responsibilities

  • Prioritize and tier strategic accounts for tailored 1:1 and 1:few ABM programs.
  • Capture intent and enrich account data to facilitate effective sales routing.
  • Orchestrate the ABM tech stack while closely partnering with sales.
  • Oversee demand generation efforts, including campaigns, webinars, and events.
  • Manage the efficiency and effectiveness of the pipeline metrics and lead scoring.
  • Handle the demand generation budget with a focus on measurable impact.

Benefits

  • Competitive total rewards package compared to industry standards.
  • Remote-friendly work culture promoting flexibility.
  • Collaborative and innovative working environment.
  • Opportunities for personal and career growth in a leading company.
Full Job Description
You own pipeline, with a hyperfocus on account-based marketing. Most of it will come from a focused set of strategic accounts, not broad inbound. This is a senior, director-level role reporting to the CMO. You start as a team of one and build the team over time, setting the strategy and building it yourself. This position is based in San Francisco, Bay Area. What You Will Do ABM (the core) - Tier and prioritize a named list of strategic accounts, and run 1:1, 1:few, and 1:many programs against them. - Run a modern, signals-based motion: capture intent, enrich and score accounts, and route activated accounts to sales with the context to act. - Orchestrate the ABM stack (ZoomInfo, Clay, LinkedIn, Reachdesk) with RevOps, and partner with sales daily on accounts, plays, and pipeline. No Tier 1 account sits untouched. Demand generation (the engine underneath) - Own the broader program (campaigns, nurture, email, webinars, paid, events) as air cover for the account motion. - Own the funnel and its metrics, plus lead scoring, routing, and hygiene, in HubSpot and Salesforce. - Own and manage the demand-gen budget, metrics-first. What We Are Looking For • 8+ years driving pipeline at a B2B enterprise software company, selling large-dollar deals with long, multi-stakeholder cycles. • Real ABM experience: you have built named-account programs, prioritized accounts, coordinated with sales, and measured influence. You have run ABM, not just bought the tool. • Fluency in the modern, signals-based ABM playbook: intent data, enrichment, scoring, and orchestration. • Agentic, AI-driven marketing: you run the function with AI, not around it. Hands-on with Clay, Claude, and similar, with real AI-driven work to show. • Hands-on with HubSpot and Salesforce. • Metrics-first, and comfortable being held to a pipeline number alongside senior sales counterparts. • A builder's mindset. This is a stand-up, and no task is beneath you. How to Stand Out From the Crowd • Experience marketing AI, ML, data, or other technical enterprise platforms. • Experience with regulated-industry buyers (financial services, government, healthcare). Why H2O.ai? • Market leader in total rewards • Remote-friendly culture • Flexible working environment • Be part of a world-class team • Career growth The base salary for this role ranges from $150,000 to $200,000. Compensation is determined based on several factors, including skills, experience, job scope, location, and relevant market compensation data.

About H2O.ai

H2O.ai is an open-source software company that provides AI and machine learning solutions for businesses. The company's platform allows users to build and deploy machine learning models quickly and easily, without requiring extensive programming knowledge. H2O.ai's customers include some of the world's largest companies, across a range of industries, including finance, healthcare, and retail. The company was founded in 2012 and is headquartered in Mountain View, California.
Learn more about H2O.ai
Size
200 employees
Industry
Founded
2012

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