Database Manager

Full House Resorts, Inc. • $72K — $116K *
Waukegan, IL 60085In-Person
Hospitality & Recreation
Less than 5 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's degree in accounting, statistics, business administration, marketing, computer science or related field.
  • 3+ years experience in casino database marketing or analytics.
  • Strong understanding of database marketing principles and systems.
  • Proficient in Microsoft Office, SQL, DML and DDL scripts.
  • Experience in report writing and analysis development.
  • Budgeting, forecasting, and proforma development management experience required.

Responsibilities

  • Plan and execute targeted marketing campaigns.
  • Manage list and lead generation efforts.
  • Develop and oversee the customer database lifecycle program.
  • Coordinate all direct marketing programs including direct mail, emails, and VIP campaigns.
  • Maintain database integrity and collaborate with IT to resolve issues.
  • Query and modify data for marketing lists; deliver formatted lists to stakeholders.
  • Monitor, analyze, and report on direct marketing program performance.

Benefits

  • Medical, Dental, Vision insurance.
  • 401K with 50% matching on contributions up to 4%.
  • Educational Tuition Reimbursement.
  • Access to Ventra Program, EAP programs, etc.
Full Job Description
Who WE are looking for:

The Database Manager is responsible for the planning, development, execution and the overall integrity of customer data and as well as analysis of all database marketing programs and campaigns. This position is responsible for coordinating, managing, and implementing all functions pertaining to analyzing actual and budgeted Financial and Marketing data in addition to development of forecasting and proforma models, in accordance with the established company policies, procedures and controls, while maintaining the strictest level of confidence.

What is expected of YOU:

  • Plan and execute targeted marketing campaigns.
  • Responsible for list and lead generation.
  • Manages and develops the full customer database lifecycle program inclusive of goals, strategies, program development, program execution, and program analytics.
  • Responsible for all direct marketing programs for the property including direct mail, emails, SMS, and VIP campaigns.
  • Maintains database integrity and works closely with IT department in troubleshooting issues.
  • Gathers, modifies and queries data needed for Direct Marketing lists for campaigns as well as formatting and delivering the lists to appropriate parties.
  • Sets up direct marketing programs within approved gaming systems.
  • Monitors and analyzes all direct marketing programs.
  • Held accountable, to a very high degree, for the accuracy and thoroughness of departmental records and reports.
  • Responsible for the management of the Database Marketing team inclusive of interviewing, hiring, counseling and termination as needed.
  • Assists the database team in validating data proofs for every Direct Mail campaign.
  • Analyzes player revenue trends using surveys and player frequency information.
  • Produces program performance reports for executive review.
  • Responsible for competitive shopping program and program reports
  • Formulates, administers and enforces departmental policies and performance standards.
  • Manages Promotional; Kiosk systems
  • Provides recommendations for marketing initiatives.
  • Always demonstrates and provides outstanding customer and employee relations.
  • Manage departmental financial and budgeting.
  • Other duties as assigned.


Experience YOU will need:

  • Bachelor's degree in accounting, statistics, business administration, marketing, computer science or related area from a four-year college or university.
  • Must have at least 3 years of experience in casino database marketing or casino analytics
  • Must have a strong knowledge of database marketing principles and systems.
  • Proficiency in Microsoft Office, SQL, DML and DDL scripts is required.
  • Ability to write and build queries.
  • Previous experience in report writing and analysis development required.
  • Previous experience in budgeting, forecasting and proforma development and management required.


Physical Requirements:

  • Requires normal, corrective vision range, the ability to see color and the ability to distinguish letters, numbers and symbols.
  • Ability to climb, bend, reach, walk and stand for the duration of the shift.
  • Manual dexterity to operate job related equipment.
  • Ability to hear and communicate via telephone and radio.
  • Ability to push, pull, transport and lift items up to 30 pounds.


Certificates, Licenses, Registrations:

  • Able to obtain/maintain necessary licenses and/or certifications as required by local gaming regulations.


Benefits/Perks:

  • Medical, Dental, Vision
  • 401K: Matches 50% of your contribution, up to 4% of eligible contribution.
  • Educational Tuition Reimbursement
  • Ventra Program, EAP programs, etc.


Salary Range:

  • $72,500-$116,250


About Full House Resorts, Inc.

Full House Resorts is a regional casino company that owns and operates casinos and hotels in Colorado, Indiana, Mississippi, and Nevada. The company's properties include Bronco Billy's Casino and Hotel in Cripple Creek, Colorado; Rising Star Casino Resort in Rising Sun, Indiana; Silver Slipper Casino and Hotel in Bay St. Louis, Mississippi; and Stockman's Casino in Fallon, Nevada. Full House Resorts also has a management agreement with the Grand Lodge Casino at the Hyatt Regency Lake Tahoe Resort, Spa and Casino in Incline Village, Nevada. The company was founded in 1987 and is headquartered in Las Vegas, Nevada.
Learn more about Full House Resorts, Inc.
Size
1,700 employees
Market Cap
$261.1 million
Industry
Hospitality & Recreation
Net Income
$150,000
5 Year Trend
+4.3%
Revenue
$125.5 million
NASDAQ
FLL
* Ladders Estimates

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