Job DescriptionWe are seeking a highly motivated and experienced Customer Programs Marketing Manager to join our team. In this role, you will be responsible for the daily operations, performance tracking, and optimization of contractor-facing loyalty, incentive, and engagement programs targeted towards the contractor and builder customer segments, while serving as the primary marketing point of contact for large strategic accounts.
Your main objective will be to drive program participation and engagement that builds customer loyalty and sales growth, while developing business solutions for our largest strategic partners in the new construction, repair, and remodel industries. Additionally, you will play a vital role in customer advocacy, lead nurturing, contractor/builder collateral strategy and supporting training and engagement events. The successful candidate will work closely with the field sales team and strategic account managers to implement effective pull strategies.
This position is a hybrid. In office Tuesday, Wednesday, and Thursday. Responsibilities:Loyalty Program Management
- Own the day-to-day management of the Contractor Loyalty Program-ensuring program rules, product eligibility, contractor data accuracy, and compliance are maintained.
- Develop and deploy enrollment strategies to increase program membership
- Manage contractor onboarding, enrollment, and field enablement related to the program, in partnership with Field Sales teams.
- Build out customer benefit sets that drive program advantage amongst competitor programs
- Collaborate with Marketing and Sales on contractor promotions and incentives that drive product adoption and share of wallet.
- Equip field teams with program training, onboarding guides, and promotional tools to drive contractor awareness and participation.
- Support the launch and adoption of field initiatives tied to the loyalty platform, including contractor education events and targeted campaigns.
Contractor Growth Strategy Execution
- Build out the nurture strategy for driving trial and conversion of contractor prospects
- Develop selling tools and conversion incentives for sales team execution
- Design and execute the event strategy for contractor events, including national and regional trade shows, distributor events
- Serve as the dedicated marketing point of contact for large strategic contractor accounts
- Stay up to date with industry trends and competitive landscape to identify new opportunities for customer engagement and marketing initiatives
- Deliver monthly reporting on all programs
Contractor Data Management and Insights
- Build segmented contractor data sets used for promotions, eligibility, and targeted communication. Define insights by segment.
- Leverage program analytics to disseminate data insights into the business. Support Field teams with localized contractor data and territory action plans.
- Partner with IT, Vendors, and Data teams to optimize contractor data & insights
Builder Program Management
- Develop pitch decks in collaboration with the sales team for national and regional builder opportunities, annual meetings
- Develop selling tools (brochures, sell sheets, image libraries, etc.) to support the builder channel in new opportunity acquisition
- Support homeowner facing design centers and cobranded homeowner campaigns for large strategic builder accounts
- Develop and scale multi-home incentive programs that reward builder usage and product preference.
Qualifications- Bachelor's degree in Marketing, Business Administration, or a related field
- 2 years+ Experience managing loyalty or credentialing programs
- 5+ years experience in marketing roles focused on pull strategies and engagement initiatives with trades audiences
- Understanding of the new construction, repair and remodel industries, and contractor and builder segments preferred
- Proven track record of developing and executing successful marketing campaigns and initiatives, including managing key account relationships
- Proficiency in marketing tools and software applications
- Excellent communication and interpersonal skills, with the ability to effectively collaborate with internal and external stakeholders
- Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously
- Ability to thrive in a fast-paced, matrixed environment
Additional InformationOur teams are at the heart of our purpose to positively contribute to the communities where we
live, work and play. Full-time* team members receive** medical, dental and vision benefits starting day 1. Other benefits include PTO, paid holidays, FSA, life insurance, LTD, STD, 401k, EAP, discount programs, tuition reimbursement, training, and professional development.
*Full-time is defined as regularly working 30+ hours per week. **Union programs may vary depending on the collective bargaining agreement.
