Okta

Customer Marketing Manager

Okta$123K — $169K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years in B2B tech marketing with focus on customer marketing and executive-level programs.
  • Excellent communication and interpersonal skills for direct interaction with C-suite executives.
  • Strong project management abilities, emphasizing detail and execution in fast-paced settings.
  • Track record of building and maintaining crucial customer relationships.
  • Analytical proficiency in tracking, synthesizing, and reporting KPIs to leadership.

Responsibilities

  • Own the Customer Advisory Board (CAB) program from inception to completion.
  • Collaborate with teams to nominate and maintain CAB membership as priorities change.
  • Design meeting agendas for CABs in alignment with product and marketing strategies.
  • Serve as the main contact for CAB members, managing logistics and communications.
  • Provide insights by synthesizing customer feedback and tracking resolution.
  • Coordinate with other customer programs to respect CAB members' time and engagements.
  • Report on CAB health and its impact to Marketing and Sales leadership.

Benefits

  • Health, dental, and vision insurance.
  • 401(k) plan with company contributions.
  • Flexible spending accounts.
  • Paid leave including PTO and parental leave.
  • Stock options and performance-based bonuses.
Full Job Description
About this role

Okta is seeking a Customer Marketing Manager to own our Customer Advisory Boards (CABs). This person will work closely with stakeholders (strategic events, product marketing, product management, sales, etc.) to drive the strategy and execution of advocacy programs, ensuring alignment with the business, and strengthening critical customer relationships. This role is high-profile, requiring exceptional executive presence and exposure to leaders across Okta and our top customer accounts.

We are looking for a strategic self-starter with strong collaboration and communication skills who thrives in cross-functional teams and can develop customer-centric programs that drive measurable impact. The ideal candidate will have proven experience in customer marketing, a track record of successfully managing advisory boards, and the maturity to seamlessly navigate complex organizational structures.
Key Responsibilities
  • Own the CAB program end-to-end. Charter, membership, meeting cadence, programming, and meticulous action-item follow-through.
  • Partner with the field to nominate, recruit, and maintain CAB membership; keep the roster current as accounts, sponsors, and priorities evolve.
  • Design each CAB meeting's agenda with Product Management, Product Marketing, and various teams across the organization to ensure strategic alignment and mutual value.
  • Serve as the primary point of contact for CAB members and their executive assistants - managing high-touch invitations, logistics, prep materials, and between-meeting touchpoints.
  • Provide customer insights. Synthesize customer feedback, route it to the right owners in Product and GTM, and track follow-ups to closure so members see their input actively shape Okta's roadmap.
  • Coordinate with other customer program teams to ensure CAB members are not over-asked and every engagement across programs is intentional and respectful of their time.
  • Report on CAB health and impact to Marketing and Sales leadership: Track attendance, engagement metrics, key themes/asks, and the status of commitments made back to customers.
  • Act as the primary customer advocacy lead, partnering cross-functionally to build a streamlined process for identifying top customer voices and championing their success stories across the broader marketing organization.
  • Connect with account teams to capture a customer's story, building detailed briefs that contribute to the team's global customer marketing repository.
  • Partner with product marketing and management on release marketing to streamline the process for customers and track cross-program engagement.
  • Track cross-functional activation requests and report out rigorous program metrics and KPIs.
  • Occasional travel required to support Okta-owned events and programs.
Qualifications
  • 7+ years of experience working in B2B tech marketing, with dedicated experience in customer marketing/advocacy and/or managing executive-level programs.
  • Flawless communication and interpersonal skills, with the maturity and confidence to interface directly with C-suite executives and internal leadership.
  • Exceptional project management skills; laser-focused on details, deadlines, and flawless execution in a fast-paced, high-growth environment.
  • Proven ability to build, cultivate, and protect critical customer relationships.
  • Strong analytical skills-comfortable tracking, synthesizing, and reporting on program KPIs to leadership.

#LI-Hybrid



The annual base salary range for this position for candidates located in the San Francisco Bay area is between:

$138,000-$189,000 USD

Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.

The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, and Washington is between:

$123,000-$169,000 USD

The Okta Experience
  • Supporting Your Well-Being
  • Driving Social Impact
  • Developing Talent and Fostering Connection + Community

We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.

About Okta

Okta is a leading provider of identity and access management solutions for enterprises. The company's cloud-based platform enables organizations to securely connect people and technology, providing secure access to applications and data from any device, anywhere, at any time. Okta's solutions are used by thousands of organizations worldwide, including many Fortune 500 companies. The company was founded in 2009 and is headquartered in San Francisco, California. Okta is committed to providing innovative solutions that help organizations stay secure and productive in today's digital world.
Learn more about Okta
Size
5,342 employees
Market Cap
$10.5 billion
Industry
Net Income
-$266.3 million
Founded
2009
5 Year Trend
+51.9%
Revenue
$835.4 million
NASDAQ

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