Apple

Customer Lifecycle Strategy Lead - Services

Apple$120K — $150K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-8 years in customer lifecycle marketing, preferably in consumer payments, retail, or e-commerce.
  • Proven experience in optimizing email, push notifications, and in-app messaging.
  • Strong project management abilities with a focus on detail and execution.
  • Expertise in A/B testing and data-driven marketing strategies.
  • Skilled in using segmentation and personalization for customer communication.
  • Demonstrated ability to manage multiple projects and meet deadlines under pressure.
  • Experience in collaborating with creative teams to shape marketing materials.

Responsibilities

  • Develop and enhance strategies for customer acquisition and engagement across Apple Services.
  • Create privacy-friendly marketing programs via owned channels like email and push notifications.
  • Conduct A/B testing to refine marketing strategies and improve performance.
  • Generate data-driven insights for strategic recommendations to engage customers effectively.
  • Manage cross-functional collaborations with teams including engineering, marketing, and product.
  • Ensure clear communication of program goals and execution to all stakeholders.

Benefits

  • Collaborative work environment with cross-functional teams.
  • Opportunity to impact customer engagement in a leading tech company.
  • Access to cutting-edge marketing tools and technology.
  • Engagement with a diverse and innovative workforce.
  • Emphasis on privacy-focused marketing strategies.
Full Job Description
Apple is seeking an experienced lifecycle marketer with a passion for growing consumer payments, retail, or e-commerce businesses. The Customer Lifecycle Strategy Lead will work with a wide variety of functional teams across Apple including engineering, product, marketing, operations, data analytics, design, and business. You will be responsible for creating programs that connect with customers in a privacy-friendly way to drive acquisition and engagement, and make sure they are getting the most out of their services.

Description

The Customer Lifecycle Strategy Lead will develop and optimize acquisition and engagement strategies for Apple Services across owned channels like email, in-app messages, and push notifications. They will optimize programs through A/B testing and develop strategic recommendations based on data-driven insights to connect with customers.

Minimum Qualifications

5-8 years experience leading customer lifecycle marketing programs, ideally for a consumer payments, retail, or e-commerce business with demonstrated success achieving growth goals of user acquisition and engagement.

Experience testing and optimizing marketing channels including push notification, email and in-app messaging tactics.

Strong project management capability with exceptional attention to detail, leading to flawless execution.

A deep understanding of A/B testing and data-driven optimization marketing.

Expertise in using segmentation and personalization to deliver marketing that is timely, helpful, and relevant to customers.

Proven ability to meet deadlines and get consensus while balancing many projects and priorities.

Analytical problem solving with a track record of success in developing and optimizing marketing strategies and programs that drive customer acquisition and engagement.

Experience working collaboratively with creative and design teams to develop clear briefs and providing feedback on creative while meeting project milestones.

Preferred Qualifications

Thorough understanding of integrating product, design, business, marketing, engineering and other cross-functional stakeholders to clarify program goals, strategy, and execution.

Excellent presentation, written and verbal communication skills with the ability to articulate a strong point of view clearly and succinctly to both senior executives and individual contributors.

Exceptional relationship-building and interpersonal skills; ability to develop strong working partnerships.

Ability to work collaboratively under pressure, with proven experience working on complex, international, large-scale, and time-critical projects.

Outstanding cross-functional team working skills with an ability to collaborate closely with other teams to solve problems and implement programs that achieve core business objectives.

Expertise in how modern MarTech stacks are used to deploy campaigns and customer journeys.

About Apple

Apple is a corporation that designs, manufactures, and markets mobile communication and media devices, personal computers, portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. Apple provides many products and services, including iPhone; iPad; iPod; Mac; Apple TV; a portfolio of consumer and professional software applications; the iOS and OS X operating systems; iCloud; and accessories, service, and support offerings. It sells its products worldwide through its retail stores, online stores, direct sales force and third-party cellular network carriers, wholesalers, retailers, and value-added resellers to the consumer and also sells third-party iPhone, iPad, Mac and iPod compatible products, including application software and accessories through its online and retail stores. Introduced in 1984, the Macintosh was the first widely sold personal computer with a graphical user interface (GUI). That feature and others such as an improved floppy drive design and a low-cost hard drive that made data retrieval faster helped Apple cultivate a reputation for innovation. Apple was named as the most admired company in the United States in 2008 and in the world from 2008 to 2012 by the Fortune magazine. The company was founded by Steven Paul Jobs, Steve Wozniak, and Ronald Gerald Wayne on April 1, 1976, and is headquartered in Cupertino, California.

Apple Careers

Join Apple, a place where extraordinary people gather to do their best work. Our ever-expanding global team is at the forefront of innovation and leadership in the tech industry. At Apple, we're not just building products—we're crafting the kind of wonder that revolutionizes entire industries. It's the diversity of our people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Work You’ll Do Embark on a journey with Apple’s market-leading team to help some of the world’s most influential companies navigate their path to digital mastery with cutting-edge technology and services. Transform industries and touch lives with your unique ideas at Apple. Here, you’ll lead through a unique position at the intersection of technology, creativity, and robust industry expertise. Collaborate with a global team of professionals who are at the top of their game in technology and design. Apple isn’t just a company, it’s a community of innovators and passionate thinkers. Introducing the Apple Innovation and Leadership Initiative We are building a market-leading team to drive our efforts in delivering groundbreaking solutions and services. At Apple, job opportunities are abundant, offering you the chance to explore diverse roles from engineering to marketing, all designed to empower your career growth. Do Innovative Work Join the largest group of creative and technical experts in the world—professionals dedicated to redefining what’s possible through technology and innovation. Deliver targeted solutions through a depth and breadth of expertise that’s unmatched, driving forward our commitment to excellence and leadership in every project we undertake. Be Part of a Great Team Engage in a wide range of projects utilizing Apple’s technology and resources. Harness the unparalleled capabilities, global scale, and joint solution development that only Apple can offer. Future-Proof Your Career Advance your career with limitless opportunities at Apple. Go as far as your ambition takes you with unmatched training, development, and certification support. Explore Discover how Apple is leading the way in tech innovation: [With iOS] Businesses can streamline operations and enhance customer interactions... READ MORE Smart home technology integration that sets the standard for convenience and security... READ MORE The Apple Experience Our combined service capabilities, global scale, and joint solution development help clients overcome challenges and lead transformation in their industries. Clients worldwide look to Apple for new strategies and solutions that drive growth and innovation in the digital era. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Whether you’re seeking a professional role, an internship, or a leadership position, Apple offers a variety of employment opportunities. SEARCH APPLE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. See what exciting and rewarding opportunities await at Apple, a company committed to diversity, innovation, and leadership. Explore job opportunities, employment benefits, and the culture of growth and innovation at Apple. Prepare your resume, hone your interview skills, and ready yourself for a career at one of the most prestigious companies in the world. Join us in pushing the boundaries of what is possible.
Learn more about Apple
Size
154,000 employees
Market Cap
$2,074.3 billion
Industry
Net Income
$63.9 billion
Founded
1976
5 Year Trend
+11.5%
Revenue
$294.1 billion
NASDAQ

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