Texas Instruments

Customer Intelligence Strategist

Texas Instruments • $90K — $120K *
Dallas, TX 75217In-Person
Business Services
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing or related field.
  • 3 years of experience in account-based marketing or digital marketing.
  • Broad understanding of marketing channel technologies such as email and web analytics.

Responsibilities

  • Collaborate with stakeholders to align business objectives.
  • Create strategic ABM programs based on customer data trends.
  • Work with analytics team to enhance target account segmentation.
  • Manage programs end-to-end from audience building to performance reporting.
  • Develop strategies to enhance first-party data for ABM targeting.
  • Utilize MarTech platforms effectively across the marketing stack.
  • Research industry strategies for innovative ABM improvements.
  • Coordinate with Omnichannel Marketing for alignment on paid strategies.

Benefits

  • Collaborative team environment that fosters innovation.
  • Opportunities for career advancement within a leading tech firm.
  • Exposure to a wide array of marketing technologies and platforms.
Full Job Description
Job Description

As a Customer Intelligence Strategist, you will be responsible for orchestrating data-driven account-based marketing (ABM) programs to deepen customer engagement across our product portfolio. You will join a high-energy team responsible for operationalizing data into positive digital experiences for our customers via effective audience segmentation, personalized multi-channel engagement, and marketing automation programs. You will work closely with stakeholders across teams including Digital Experience Analytics, IT, Sales, Product Development, Portfolio Marketing, and Brand Marketing to identify opportunities at high-value target accounts, develop and deploy digital experiences, and measure success against key KPIs, driving measurable revenue impact and funnel progression.

Responsibilities Include:
  • Collaborates and aligns with key stakeholders to understand and prioritize key business objectives.
  • Translates business objectives and/or trends in customer data into strategic account-based omnichannel marketing programs that deepen customer engagement and funnel progression across our product portfolio.
  • Work with the digital experience analytics team to collect, organize, and connect data sources to build and modify target account segments and Ideal Customer Profiles (ICPs).
  • End-to-end program management: Builds audiences, configures and deploys experiences, measures and reports on performance, and optimizes as needed. This includes ABM campaign performance analysis and reporting.
  • Collaborates across teams to build and drive a strategy to grow TI's first-party data for improved ABM targeting and personalization.
  • Leverages available marketing technology platforms to gain full entitlement of tool investments across our MarTech stack.
  • Evaluates competitor and other industry marketing technology and strategies and brings innovative ideas to the table to adapt our approach, where applicable, particularly within the ABM landscape.
  • Partners with Omnichannel Marketing to scale programs into paid channels, as needed, with a focus on ABM-aligned channel strategies.
  • Partners with Digital Experience Analytics on trend identification, KPIs, attribution modeling, performance analysis, and reporting responsible for demonstrating ABM ROI.


Texas Instruments will not sponsor job applicants for visas or work authorization for this position.

Qualifications

Minimum requirements:
  • Bachelor's degree in Marketing, Marketing Research & Analytics, Management Information Systems (MIS), Digital Marketing, Analytics, Technical Communications, Engineering or Computer Science with a focus in marketing, or a related degree.
  • 3 years of experience in account-based marketing, marketing technology, digital marketing, or a related field.
  • Broad understanding of marketing channel technologies, such as email, paid search, paid social, programmatic, web personalization, and analytics tools.


Preferred qualifications:
  • Strong analytical skills and a curious mindset.
  • Strategic thinking capabilities to help orchestrate programs and drive platform roadmaps, enhancements, and evolution.
  • Collaborative and results-driven team player.
  • Attention to detail/organizational skills, and a positive approach to problem-solving.
  • Ability to effectively and efficiently gather information and execute solutions.
  • Ability to work and communicate with people at all levels of the company and influence without authority.
  • Experience with MarTech platforms with a strong understanding of how they integrate for ABM initiatives (Demandbase, ZoomInfo, Hubspot, Eloqua, Optimizely, etc).
  • Familiarity with data visualization tools for ABM reporting and insights (Looker/Data Studio, Tableau, etc).
  • Experience supporting global marketing programs and an understanding of regional differences.
  • Demonstrated experience working closely with Sales teams to align on ABM strategies and target accounts.


About the Team

TI does not make recruiting or hiring decisions based on citizenship, immigration status or national origin. However, if TI determines that information access or export control restrictions based upon applicable laws and regulations would prohibit you from working in this position without first obtaining an export license, TI expressly reserves the right not to seek such a license for you and either offer you a different position that does not require an export license or decline to move forward with your employment.

About Texas Instruments

National Semiconductor is a semiconductor manufacturer, specializing in analog devices and subsystems, headquartered in Santa Clara, California. The products of National Semiconductor include power management circuits, display drivers, audio and operational amplifiers, communication interface products and data conversion solutions. National's key markets include wireless handsets, displays and a variety of broad electronics markets, including medical, automotive, industrial, and test and measurement applications.

Texas Instruments Careers

Join the innovative world of Texas Instruments, a global leader in semiconductor design and manufacturing. As part of our team, you will be at the forefront of technological advancement, working alongside the brightest minds in the industry.

Opportunities at Texas Instruments

Whether you're seeking your first internship or a seasoned professional position, Texas Instruments offers a range of job opportunities designed to empower your career growth and development. Our commitment to innovation and diversity is reflected in every aspect of our business, from the ground up.

Work You’ll Do

At Texas Instruments, you will contribute to projects that revolutionize technology and have a global impact. Our team members lead the way in semiconductor innovation, pushing the boundaries of what's possible in electronics and beyond.

Join Our Team

Explore a career where your skills will be honed through unparalleled opportunities for professional and personal growth. Texas Instruments is not just about hiring; it's about nurturing leadership and fostering a culture of collaboration and innovation.

Innovate and Grow

Our employees are encouraged to take bold steps in their career paths, supported by our industry-leading training programs and development resources. With a focus on continuous improvement and leadership development, Texas Instruments ensures that your career trajectory is always upward.

Diversity and Inclusion

We believe that a diverse team is a strong team. Diversity training and inclusive culture are at the heart of our employment strategy, ensuring that all team members feel valued and can contribute their unique perspectives.

Benefits and Culture

Texas Instruments is committed to providing benefits that enhance the lives of our employees and their families. From health and wellness to financial and retirement planning, our benefits package is designed to support a balanced, fulfilling life both at and outside of work.

Networking and Professional Development

Advance your career through networking opportunities within Texas Instruments and our broader industry connections. Our collaborative environment encourages the sharing of ideas and best practices, which leads to greater innovation and personal career success.

Internships and Early Career Programs

Kickstart your career with a Texas Instruments internship. You’ll gain hands-on experience, learn from experts, and begin to shape your future in a supportive, dynamic environment. Our interns work on real projects that matter, gaining skills that are crucial for future full-time positions.

Apply Now

Ready to take the next step in your career? Search open positions that match your skills and interests. We are looking for passionate, curious, creative, and solution-driven team players. Join us in shaping the future of technology.

Stay Connected

Keep up to date with the latest job opportunities, company news, and industry insights. Subscribe to our careers blog and personalize your job alerts to align with your career preferences. Discover the exciting and rewarding opportunities that await at Texas Instruments.

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Texas Instruments is more than a company—it's a community of leaders and innovators making a difference in the world. Join us and be part of something big.
Learn more about Texas Instruments
Size
31,000 employees
Market Cap
$148.9 billion
Industry
Manufacturing & Automotive
Net Income
$5.5 billion
Founded
1930
5 Year Trend
+6.5%
Revenue
$14.4 billion
NASDAQ
TXN
* Ladders Estimates

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