Texas Instruments

Customer Intelligence Analyst

Texas Instruments$90K — $120K *
Manufacturing & Automotive
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Master's degree in business, marketing, management information systems, electrical engineering, or related field and 5 years in the semiconductor industry focusing on direct or digital sales to engineers.
  • Alternatively, a Bachelor's degree in the same fields and 7 years of relevant experience.
  • Experience deploying marketing programs using email channel technologies.
  • Proficiency in using large customer data volumes to strategize and launch revenue-generating marketing programs.
  • In-depth knowledge of semiconductor technology and customer design processes.

Responsibilities

  • Collect and integrate data to shape target audience segments via a customer data platform.
  • Analyze behavioral and firmographic data to uncover business opportunities and report performance insights.
  • Craft concise messaging for advertising that aligns with engineers' design challenges.
  • Deploy personalized customer experiences through marketing platforms to enhance semiconductor content sales.
  • Implement account-based marketing initiatives in paid channels to attract and re-engage target engineers.
  • Assess competitors and industry strategies to refine TI's digital marketing tactics.

Benefits

  • Opportunity to work in a cutting-edge semiconductor company.
  • Access to advanced personalization and marketing technologies.
  • Engagement in account-based marketing initiatives that influence product design.
  • Collaboration with experts in the semiconductor engineering field.
Full Job Description
Job Description

Texas Instruments (TI) is seeking a full-time Customer Intelligence Analyst in Dallas, Texas. The Customer Intelligence Analyst (CIA) translates business objectives and/or trends in behavioral, firmographic, and purchase data into account-based omnichannel marketing programs that will drive revenue growth with our mass market customer base.

Responsibilities include:
  • Collect, organize, and connect data sources to define ideal account profiles and build them into target audience segments via a customer data platform.
  • Query and analyze large volumes of behavioral and firmographic data from engineers engaging with TI to identify business opportunities, define KPIs, analyze performance, and report out on success to key stakeholders.
  • Leverage deep understanding of hardware and design engineers to define messaging that is succinct and direct enough to be used in advertising channels but still resonates with the engineer's core design challenges.
  • Configure and deploy experiences in personalization platforms and email platforms that will sell more TI semiconductor content into key customer designs.
  • Scale account-based marketing programs into paid channels for prospecting and remarketing efforts to prospect and re-engage target engineers.
  • Evaluate semiconductor competitors and other industry marketing technology and strategies to innovate and adapt TI's approach to digital selling.


Qualifications

Minimum requirements:
  • Master's degree in business administration, marketing, management information systems, electrical and electronic engineering, or related field and 5 years of experience in the semiconductor industry with experience selling to engineers directly or digitally and 5 years of experience in semiconductor technology, the customer design process, and customer end-applications. 2 years of experience to include: deploying programs in marketing channel technologies for email; and leveraging large volumes of customer data to define strategies and launch marketing programs that have proven to grow revenue in key engineering accounts. OR
  • Bachelor's degree in degree in business administration, marketing, management information systems, electrical and electronic engineering, or related field and 7 years of experience in semiconductor technology, the customer design process, and customer end-applications. 2 years of experience to include: deploying programs in marketing channel technologies for email; and leveraging large volumes of customer data to define strategies and launch marketing programs that have proven to grow revenue in key engineering accounts.


About the Team

TI does not make recruiting or hiring decisions based on citizenship, immigration status or national origin. However, if TI determines that information access or export control restrictions based upon applicable laws and regulations would prohibit you from working in this position without first obtaining an export license, TI expressly reserves the right not to seek such a license for you and either offer you a different position that does not require an export license or decline to move forward with your employment.

About Texas Instruments

National Semiconductor is a semiconductor manufacturer, specializing in analog devices and subsystems, headquartered in Santa Clara, California. The products of National Semiconductor include power management circuits, display drivers, audio and operational amplifiers, communication interface products and data conversion solutions. National's key markets include wireless handsets, displays and a variety of broad electronics markets, including medical, automotive, industrial, and test and measurement applications.

Texas Instruments Careers

Join the innovative world of Texas Instruments, a global leader in semiconductor design and manufacturing. As part of our team, you will be at the forefront of technological advancement, working alongside the brightest minds in the industry.

Opportunities at Texas Instruments

Whether you're seeking your first internship or a seasoned professional position, Texas Instruments offers a range of job opportunities designed to empower your career growth and development. Our commitment to innovation and diversity is reflected in every aspect of our business, from the ground up.

Work You’ll Do

At Texas Instruments, you will contribute to projects that revolutionize technology and have a global impact. Our team members lead the way in semiconductor innovation, pushing the boundaries of what's possible in electronics and beyond.

Join Our Team

Explore a career where your skills will be honed through unparalleled opportunities for professional and personal growth. Texas Instruments is not just about hiring; it's about nurturing leadership and fostering a culture of collaboration and innovation.

Innovate and Grow

Our employees are encouraged to take bold steps in their career paths, supported by our industry-leading training programs and development resources. With a focus on continuous improvement and leadership development, Texas Instruments ensures that your career trajectory is always upward.

Diversity and Inclusion

We believe that a diverse team is a strong team. Diversity training and inclusive culture are at the heart of our employment strategy, ensuring that all team members feel valued and can contribute their unique perspectives.

Benefits and Culture

Texas Instruments is committed to providing benefits that enhance the lives of our employees and their families. From health and wellness to financial and retirement planning, our benefits package is designed to support a balanced, fulfilling life both at and outside of work.

Networking and Professional Development

Advance your career through networking opportunities within Texas Instruments and our broader industry connections. Our collaborative environment encourages the sharing of ideas and best practices, which leads to greater innovation and personal career success.

Internships and Early Career Programs

Kickstart your career with a Texas Instruments internship. You’ll gain hands-on experience, learn from experts, and begin to shape your future in a supportive, dynamic environment. Our interns work on real projects that matter, gaining skills that are crucial for future full-time positions.

Apply Now

Ready to take the next step in your career? Search open positions that match your skills and interests. We are looking for passionate, curious, creative, and solution-driven team players. Join us in shaping the future of technology.

Stay Connected

Keep up to date with the latest job opportunities, company news, and industry insights. Subscribe to our careers blog and personalize your job alerts to align with your career preferences. Discover the exciting and rewarding opportunities that await at Texas Instruments.

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Texas Instruments is more than a company—it's a community of leaders and innovators making a difference in the world. Join us and be part of something big.
Learn more about Texas Instruments
Size
31,000 employees
Market Cap
$148.9 billion
Industry
Net Income
$5.5 billion
Founded
1930
5 Year Trend
+6.5%
Revenue
$14.4 billion
NASDAQ

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