TD Bank

Customer Experience Strategy Lead

TD Bank$115K — $173K *
Finance & Insurance
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Undergraduate degree and/or product certification required
  • Graduate degree preferred
  • 10+ years relevant experience
  • 5-7 years Product Owner or Agile delivery experience
  • Certified Scrum Product Owner (CSPO) or project management experience is an asset

Responsibilities

  • Drive the Customer Experience (CX) vision, strategy, and execution for the US Consumer Bank
  • Champion a customer-centric mindset across teams and promote continuous improvement
  • Analyze customer journey moments to identify pain points and opportunities
  • Lead customer journey mapping and touchpoint optimization to improve customer satisfaction
  • Conduct research to design future-state omnichannel experiences
  • Analyze CX feedback and performance data to inform business case development
  • Support customer feedback assessment frameworks and track CX goal progress

Benefits

  • Growth opportunities and skill development
  • Collaborative and inclusive work environment
  • Team-oriented culture that values employee contributions
  • Commitment to fair and equitable compensation
Full Job Description
Work Location:
Mount Laurel, New Jersey, United States of America

Hours:
40

Pay Details:
$115,400 - $173,160 USD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Line of Business:
Enterprise Enabling Functions
Job Description:

The Customer Experience Strategy Lead within the US Consumer Bank Customer Experience team is responsible for shaping and delivering a comprehensive, omnichannel customer experience strategy aligned to TD's brand promise. This role serves as the voice of the customer and drives end-to-end improvements across the customer journey by translating customer insights into prioritized initiatives, business cases, and measurable outcomes. The role partners closely with other Product Owners, cross-functional stakeholders, and senior management to establish a clear CX vision, champion customer interests, and foster a culture of continuous improvement and innovation.

Key Responsibilities include: Driving Customer Experience (CX) vision, strategy, and execution across the US Consumer Bank. Champion a unified, customer-centric mindset across teams and promote continuous improvement and innovation by translating customer insights and CX performance into clear recommendations, decisions, and actions. Influence senior leaders through clear CX vision, insights, and business cases, and ensure CX initiatives remain aligned to enterprise and line-of-business goals.

  • Understand end-to-end customer journey moments across acquisition, onboarding, engagement, servicing, and retention, providing insight into irritants and opportunities.
  • Serve as the voice of the customer by identifying, analyzing, and prioritizing key customer pain points and systemic issues across digital, retail, contact center, and servicing interactions.
  • Lead customer journey mapping and touchpoint optimization to improve satisfaction, loyalty, and business outcomes.
  • Conduct discovery, documentation, and research to design future-state omnichannel experiences, partnering with product, channel, marketing, operations, and technology teams.
  • Analyze CX trends, feedback, and performance data to quantify opportunities and build data-backed business cases that inform investment decisions and prioritization.
  • Support existing framework for capturing and continuously assessing customer feedback, and for tracking progress against CX goal


Depth & Scope:
  • Provides people management leadership by hiring the best talent, setting goals, developing staff, managing employee performance and compensation decisions, promoting teamwork and handling any/all disciplinary actions, as required
  • Deep expertise requiring significant in-depth and/or breadth of expertise in a complex field and knowledge of broader related areas
  • Accountable for specialized product development support based on deep product expertise and expert knowledge of Agile/Scrum processes, roles and practices
  • Senior specialist providing advisory services to executives, business segment leaders and governs the requirements for own work
  • Integrates knowledge of the enterprise function's or business segment's overarching strategy in leading program design, policy formulation or operating standards within one or more areas of expertise
  • Anticipates emerging business trends and regulatory/risk issues as a basis for recommending large-scale product, technical, functional or operations improvements
  • Advises on execution strategy and leads the development and deployment of functional programs or initiatives within their own field or across multiple specialties
  • Solves unique and ambiguous problems with broad impact; typically oversees standards, controls and operating methods that have significant financial and operational impact within the context of their own field
  • Requires innovative thinking to develop new solutions
  • Impacts the technical or functional direction and resource allocation of part of an enterprise function or business segment
  • Engages stakeholders to take action; serves as a source of expert advice, influences change; frames information in a broader organizational context
  • Provides leadership guidance, make recommendations and collaborate with business to ensure solutions meets the business needs on a complex project or program


Education & Experience:
  • Undergraduate degree and / or product certificate required
  • Graduate degree preferred
  • 10+ years relevant experience
  • 5-7 years Product Owner or Agile related delivery experience
  • Certified Scrum Product Owner (CSPO) certification and project management experience considered an asset
  • Scaled Agile Framework (SAFe) certifications or experience operating in scaled agile delivery considered an asset


Preferred Qualifications:
  • Familiarity and comfort with data analytics and AI tools for Customer Experience


Customer Accountabilities:
  • Partners with senior management to support the delivery of a product vision
  • In alignment with the product vision, create and maintain a product backlog and continuously re-prioritize user stories that will provide the most customer or end user value
  • Continuously aligns with senior management on the product delivery roadmap, defined Minimum Marketable Features or Minimum Viable Products and release cadence
  • Reviews performance analytics; recommend and champion strategies to enhance the customer or end user product experience
  • Participates in scrum or Kanban events (e.g. stand-ups, retrospectives), express new ideas for improving product value or delivery efficiency, sharing with leadership as appropriate
  • Proactively engages established business process partners to ensure customers or end users are prepared for application changes and establish Day 2 processes
  • Creates a value-focused product backlog and continuously iterate, ensuring there are user stories scoped and prioritized
  • Provides user story design, development and completion oversight; accepting / rejecting user stories based on the agreed upon Definition of Done and Acceptance Criteria
  • Manages delivery initiatives and (depending on complexity) oversee multiple development team (pod) backlogs
  • Proactively raises issues that impede the efficient delivery of customer-focused increments
  • Responsible for defect management and prioritization


Shareholder Accountabilities:
  • Ensures team adheres to enterprise frameworks and methodologies related to overall business management activities
  • Leads relationships with corporate and/or control functions to ensure alignment with enterprise and/or regulatory requirements
  • Supports team in staying knowledgeable on emerging issues, trends and evolving regulatory requirements and assess potential impacts to the Bank
  • Assesses / identifies key issues and escalate to appropriate levels and relevant stakeholders and business management where required
  • Leads the submission and discussion on the Quarterly Business Review, with respect to their product
  • Identifies, mitigates and reports on risk issues per enterprise policy / guidance and ensures appropriate escalation processes are followed
  • Ensures business operations are in compliance with applicable internal and external requirements (e.g. financial controls, segregation of duties, transaction approvals and physical control of assets)
  • Leads relationships with business lines / corporate and/or control functions to ensure alignment with enterprise and/or regulatory requirements
  • Leads or contribute to cross-functional / enterprise initiatives as an organizational or subject matter expert helping to identify risk / provide guidance for complex situations
  • Defines the OKRs in partnership with numerous stakeholders across the organization
  • Protects the interests of the organization - identify and manage risks, and escalate non-standard, high risk transactions / activities as necessary
  • Manages oversight process, risk-based identification and monitoring of related risks and regulatory compliance across the supported functions, while ensuring key controls and processes are effectively managed
  • Oversees or leads the facilitation and/or implementation of action / remediation plans to address performance / risk / governance issues
  • Keeps abreast of emerging issues, trends, and evolving regulatory requirements and assess potential impacts
  • Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite


Employee/Team Accountabilities:
  • Contributes to the development of business segment and/or enterprise functional strategic priorities within their operational area or field of specialty
  • Develops annual and/or long-term plans for own area and influences plans well beyond area managed
  • Responsible for management of the overall team providing both leadership and guidance
  • Sets targets and objectives for the team, and deliver results
  • Grows team expertise to align with business/enterprise demand and direction; assess team skills and capabilities and continually look for ways to provide and enhance the value delivered
  • Leads a high performing team; provide on-going feedback and performance reviews, coach and develop employees and ensure performance management activities are undertaken and provide regular input into employee assessments and development plans
  • Leads the process of setting performance objectives for the team; track, monitor and effectively address and/or reward performance in a timely manner
  • Manages employees in compliance with all human resources policies, procedures and guidelines of conduct
  • Shares knowledge, information, skills, and subject matter expertise among the team and ensure the timely communication of issues and encourage good working relationships with other functions and teams
  • Supports an environment where team freely escalates business challenges; facilitate change through positive reinforcement of milestones and successes
  • Recruits for all hires to ensure a highly diverse, qualified workforce to achieve business objectives
  • Establishes and fosters a cohesive team; promote a fair and equitable environment that supports a diverse workforce and encourage the team to achieve common goals and objectives
  • Acts as a brand ambassador for the business area/function and the bank, both internally and/or externally


Physical Requirements:

Never: 0%; Occasional: 1-33%; Frequent: 34-66%; Continuous: 67-100%
  • Domestic Travel - Occasional
  • International Travel - Never
  • Performing sedentary work - Continuous
  • Performing multiple tasks - Continuous
  • Operating standard office equipment - Continuous
  • Responding quickly to sounds - Occasional
  • Sitting - Continuous
  • Standing - Occasional
  • Walking - Occasional
  • Moving safely in confined spaces - Occasional
  • Lifting/Carrying (under 25 lbs.) - Occasional
  • Lifting/Carrying (over 25 lbs.) - Never
  • Squatting - Occasional
  • Bending - Occasional
  • Kneeling - Never
  • Crawling - Never
  • Climbing - Never
  • Reaching overhead - Never
  • Reaching forward - Occasional
  • Pushing - Never
  • Pulling - Never
  • Twisting - Never
  • Concentrating for long periods of time - Continuous
  • Applying common sense to deal with problems involving standardized situations - Continuous
  • Reading, writing and comprehending instructions - Continuous
  • Adding, subtracting, multiplying and dividing - Continuous


The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. The listed or specified responsibilities & duties are considered essential functions for ADA purposes.

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About TD Bank

TD Securities offers a range of advisory and capital market services to its clients. The company's range of services includes research, investment banking, capital markets, and global transaction banking. Research consists of commodity and equity research. Investment banking consists of mergers, acquisitions, industry expertise, and credit origination. Global transaction banking consists of trade finance, cash management, and correspondent banking. TD Securities was founded in 1855 and is based in Ontario.

TD Bank Careers

Join the vibrant team at TD Bank, one of North America's leading financial services organizations, where innovation, leadership, and growth go hand in hand. At TD Bank, we are committed to fostering a culture of diversity and inclusion, making it an ideal place for ambitious professionals to thrive. Work You’ll Do At TD Bank, your professional journey is bolstered by a robust support system. From your first interview to every career milestone, you will find opportunities for growth and leadership. Our team is dedicated to helping you develop the skills necessary for success in the ever-evolving financial sector. TD Bank offers a variety of job opportunities across multiple fields, from customer service to investment banking. Each position at TD Bank is a chance to contribute to our culture of innovation and exceptional client service. Internship Programs Kickstart your career with a TD Bank internship. Our programs provide invaluable industry exposure and hands-on experience, making them a perfect starting point for students and recent graduates eager to make their mark in the banking industry. Interns at TD Bank enjoy the unique opportunity to work alongside seasoned professionals, gaining insights that are crucial for future employment. Benefits and Growth TD Bank is deeply committed to the well-being and continuous growth of our team members. We offer competitive benefits packages that cover health, finance, and family care. Our employees enjoy comprehensive health insurance, retirement plans, and generous paid time off, among other perks. Moreover, TD Bank encourages professional development through various training programs, including leadership development and diversity training. These initiatives ensure that our team remains at the forefront of industry standards and best practices. Join Our Team Explore the numerous career paths available at TD Bank and discover how your skills and interests align with our mission. We are actively hiring and continually looking for talented individuals who are passionate about banking and customer service. Networking and Professional Development At TD Bank, we believe in the power of networking and collaboration. Our employees have access to a wide range of networking events, workshops, and seminars that promote career development and professional growth. These platforms not only enhance your professional skills but also expand your industry connections. Stay Connected Keep up to date with the latest at TD Bank Careers by subscribing to our job alert emails. Tailor your subscription to match your career preferences and get the latest news, insider tips, and job opportunities delivered straight to your inbox. Explore job opportunities at TD Bank and be part of a team that values hard work, creativity, and a diverse workplace culture. Your next great career move is just a click away. SEARCH TD BANK JOBS Join us at TD Bank and let your ambition lead you to a rewarding career filled with opportunities to learn, grow, and innovate.
Learn more about TD Bank
Size
90,000 employees
Market Cap
$117.9 billion
Industry
Net Income
-$6.9 million
5 Year Trend
+6.6%

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