Cisco

Customer Experience, Product Marketing Manager, Networking

Cisco$135K — $170K *
Information Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required.
  • 8+ years of related experience in product marketing.
  • Experience creating compelling product positioning and messaging.
  • Proven track record of successful product launches and market maturation.
  • Strong organizational, analytical, and communication skills.
  • Ability to influence and collaborate across departments.
  • Deep technical knowledge of networking services and products.
  • Skilled in writing and presentation, with expertise in AI tools.

Responsibilities

  • Own the comprehensive marketing strategy for multiple networking products and services.
  • Develop and execute GTM strategies for complex product launches and market expansions.
  • Define and articulate the portfolio narrative, including themes and messaging.
  • Support global enablement for sales, aligning strategies for market readiness.
  • Lead market intelligence initiatives to inform product strategy.
  • Collaborate cross-functionally, influencing product roadmaps to enhance market impact.
  • Drive and support various initiatives such as launches and competitive strategies.

Benefits

  • Opportunity to work with leading-edge networking technologies and innovations.
  • Engagement in a dynamic global company with a strong emphasis on professional growth.
  • Access to extensive training resources and support for career advancement.
  • Collaborative work environment fostering cross-functional partnerships.
  • Flexibility for potential travel opportunities to engage with international partners.
Full Job Description
The application window is expected to close on: 07/10/2026
Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received.

Title: Customer Experience, Product Marketing Manager, Networking

Overview As a Product Marketing Manager for networking services (Campus, Branch, Data Center, IoT) at Cisco, you will integrate deep market insight and technical acumen to drive product positioning, messaging, and go-to-market execution. Your goal is to ensure Cisco's offerings are understood, wanted, and adopted by our target audiences.

Key Responsibilities
  • Scope: Own the end-to-end marketing strategy for multiple products and/or services across multiple portfolios.
  • Go-To-Market (GTM) Strategy & Execution: Architect comprehensive GTM strategies for complex, multi-product or high-priority launches, and/or solution roll-outs or market expansions.
  • Positioning, Messaging, and Content: Define the overarching portfolio narrative and thought-leadership themes. Prepare presentations, demos, briefs, and other marketing/sales collaterals as needed.
  • Sales, Partners, and Field Enablement: Support the global enablement strategy for a portfolio. Align sales motions, routes to market, and partner models to ensure field readiness.
  • Market, Customer & Competitive Intelligence: Lead structured intelligence programs (such as market surveillance and win/loss analysis) to inform strategy.
  • Stakeholder & Cross-Functional Collaboration: Align business units on portfolio priorities. Influence product roadmaps and capacity allocation to maximize market impact and customer value. Lead and support cross-functional initiatives (launches, events, digital journeys, competitive plays).


Minimum Qualifications

  • Bachelor's degree.
  • 8+ years of related experience.
  • Demonstrated experience creating product vision/direction via compelling positioning and messaging.
  • Proven experience launching new products and growing to a mature business.
  • Strong organizational and analytical skills, excellent written and oral communication skills, including experience in sales discussions.
  • Strong ability to influence and work cross-functionally.
  • Strong domain and technical knowledge of networking services and products.
  • Exceptional writing and presentation skills.
  • Skilled in applying AI tools and prompt engineering best practices to optimize daily tasks and improve individual and team output.

Desired but not required
  • Previous experience in IT networking B2B marketing.
  • Business development experience preferred.
  • Ability to deliver results in global, matrixed environments comprised of internal and external stakeholders.
  • Ability to travel domestically and internationally ~25% of the time.
  • Professional and technical certifications in product marketing, AI, or Security (e.g. CCNA, CCST).

About Cisco

Cisco Careers

Join the vibrant team at Cisco, a global leader in networking and cybersecurity solutions, where innovation and leadership thrive. Cisco offers a plethora of job opportunities that cater to a range of skills and experiences, making it an ideal place for both seasoned professionals and those seeking an internship to jumpstart their career. Work You’ll Do At Cisco, you’ll be part of a culture that values diversity, leadership, and professional growth. Engage in work that matters with a team that combines technology, creativity, and the power of human connection to redefine networking. Cisco’s commitment to innovation isn’t just about technology, but also about transforming the way we work and collaborate. Cisco’s employment philosophy supports career advancement and nurtures a leadership pipeline that is equipped with diversity training and opportunities for growth. Whether you’re applying your skills to drive our latest innovations or using our vast networking capabilities to solve complex problems, at Cisco, every role is impactful. Join Our Dynamic Team Explore job opportunities in areas ranging from engineering to marketing, sales to cybersecurity. Cisco is hiring individuals who are passionate, curious, and ready to drive change. Positions at Cisco offer competitive benefits, a supportive culture, and the chance to work with cutting-edge technology. Internship Programs Kickstart your career with a Cisco internship. Gain invaluable industry experience, enhance your resume, and build professional networks that last a lifetime. Our internships provide hands-on experience and the chance to work on projects that matter. Leadership and Development Cisco is committed to fostering leadership skills and providing employees with the training needed to succeed. Our leadership programs help you develop new skills, manage teams effectively, and lead with confidence. Cisco’s commitment to professional development ensures that your career path is as dynamic as our technologies. Benefits and Culture Cisco understands the importance of a balanced life. Our benefits package is designed to ensure that our team members are healthy, happy, and secure. At Cisco, you’ll find a supportive culture that encourages open communication, teamwork, and mutual respect. Stay Connected Join Cisco’s Talent Network Stay informed about new positions that match your skills and interests. At Cisco, we value the curiosity and unique perspectives of our team members. Subscribe to receive personalized job alerts and insider tips directly from our hiring managers. Explore Cisco Jobs Ready to advance your career at Cisco? Search open positions, prepare your resume, and get ready for an interview that could lead to your next big opportunity. At Cisco, we’re not just filling positions—we’re investing in leaders. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await you at Cisco.
Learn more about Cisco
Size
79,500 employees
Market Cap
$194.5 billion
Industry
Net Income
$10.1 billion
Founded
2014
5 Year Trend
+1.4%
Revenue
$48 billion
NASDAQ

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