Cisco

Customer Experience, Product Marketing Manager, Cisco IQ

Cisco$169K — $237K *
Enterprise Technology
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree
  • 12 years of related experience
  • Strong market insight and technical acumen
  • Proven expertise in go-to-market strategy
  • Ability to articulate product positioning and messaging
  • Experience with sales and field enablement frameworks
  • Deep understanding of competitive intelligence and market trends

Responsibilities

  • Lead product marketing vision and narrative for Cisco IQ
  • Define and champion go-to-market frameworks and best practices
  • Craft and evolve product positioning and messaging
  • Institutionalize enablement excellence across the organization
  • Shape long-term market strategies and investment decisions
  • Act as subject matter expert for Cisco IQ
  • Provide thought leadership in alignment with product roadmap

Benefits

  • Medical, dental, and vision insurance
  • 401(k) plan with Cisco matching
  • Paid parental leave
  • Short and long-term disability coverage
  • Basic life insurance
  • Paid time off for holidays, personal wellness, and birthdays
  • Optional volunteer days
  • Flexible vacation for exempt employees
Full Job Description
The application window is expected to close on: 09/04/2026
Your Impact

Cisco IQ is the delivery vehicle for Cisco Support and Professional Services offerings. It is where human expertise meets agentic intelligence in every Cisco Services engagement, built on 40 years of Cisco knowledge, and this Senior Product Marketing Manager role is critical to maintain the momentum of Cisco IQ.

Responsibilities include:
  • Scope & Leadership: Lead the product marketing vision and narrative for Cisco IQ. Represent product marketing in executive and industry settings, forge strategic partnerships, and drive organization-level changes to processes, tools, and operating models.
  • Go-To-Market (GTM) Strategy & Execution: Define and champion GTM frameworks and best practices for the organization. Develop and implement comprehensive GTM plans for Cisco IQ that are tightly aligned with product roadmaps, sales priorities, and strategic marketing objectives.
  • Positioning and Messaging: Define and evolve the narrative for Cisco IQ. Craft positioning and messaging and establish the relevant Bill of Materials (BOM) for Cisco IQ.
  • Sales & Field Enablement: Institutionalize enablement excellence across the organization. Define metrics and feedback loops, scale best practices cross-portfolio, and tie field readiness directly to revenue outcomes.
  • Market, Customer & Competitive Intelligence: Shape long-term market bets and adjacencies. Guide large-scale investment decisions (e.g., AI models, deployment patterns) and influence product roadmaps. Identify and promote best practices and process improvements to elevate output quality.
  • Domain & Technical Expertise: Act as the premier subject matter expert Cisco IQ. Provide value proposition and technical thought leadership that aligns with the product roadmap, demonstrating a clear understanding of the distinctions between service and product value propositions.

Minimum Qualifications
  • 7+ years of experience in product marketing or marketing roles, ideally within a large, matrixed organization.
  • Proven experience translating complex products and capabilities into compelling messaging and storytelling.
  • Demonstrated ability to manage cross-functional projects.

Preferred Qualifications
  • Excellent cross-functional collaboration and partner management
  • Strong interpersonal skills and proven ability to drive measurable impact through customer-led initiatives
  • Strategic problem solver that prioritizes customer points of view
  • Ability to thrive in a fast-paced environment and adapt to shifting priorities.

About Cisco

Cisco Careers

Join the vibrant team at Cisco, a global leader in networking and cybersecurity solutions, where innovation and leadership thrive. Cisco offers a plethora of job opportunities that cater to a range of skills and experiences, making it an ideal place for both seasoned professionals and those seeking an internship to jumpstart their career. Work You’ll Do At Cisco, you’ll be part of a culture that values diversity, leadership, and professional growth. Engage in work that matters with a team that combines technology, creativity, and the power of human connection to redefine networking. Cisco’s commitment to innovation isn’t just about technology, but also about transforming the way we work and collaborate. Cisco’s employment philosophy supports career advancement and nurtures a leadership pipeline that is equipped with diversity training and opportunities for growth. Whether you’re applying your skills to drive our latest innovations or using our vast networking capabilities to solve complex problems, at Cisco, every role is impactful. Join Our Dynamic Team Explore job opportunities in areas ranging from engineering to marketing, sales to cybersecurity. Cisco is hiring individuals who are passionate, curious, and ready to drive change. Positions at Cisco offer competitive benefits, a supportive culture, and the chance to work with cutting-edge technology. Internship Programs Kickstart your career with a Cisco internship. Gain invaluable industry experience, enhance your resume, and build professional networks that last a lifetime. Our internships provide hands-on experience and the chance to work on projects that matter. Leadership and Development Cisco is committed to fostering leadership skills and providing employees with the training needed to succeed. Our leadership programs help you develop new skills, manage teams effectively, and lead with confidence. Cisco’s commitment to professional development ensures that your career path is as dynamic as our technologies. Benefits and Culture Cisco understands the importance of a balanced life. Our benefits package is designed to ensure that our team members are healthy, happy, and secure. At Cisco, you’ll find a supportive culture that encourages open communication, teamwork, and mutual respect. Stay Connected Join Cisco’s Talent Network Stay informed about new positions that match your skills and interests. At Cisco, we value the curiosity and unique perspectives of our team members. Subscribe to receive personalized job alerts and insider tips directly from our hiring managers. Explore Cisco Jobs Ready to advance your career at Cisco? Search open positions, prepare your resume, and get ready for an interview that could lead to your next big opportunity. At Cisco, we’re not just filling positions—we’re investing in leaders. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await you at Cisco.
Learn more about Cisco
Size
79,500 employees
Market Cap
$194.5 billion
Industry
Net Income
$10.1 billion
Founded
2014
5 Year Trend
+1.4%
Revenue
$48 billion
NASDAQ

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