Bimbo Bakeries USA

Customer Executive Food Service

Bimbo Bakeries USA$105K — $147K *
Food & Beverages
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Sales, Marketing, or related field.
  • 5-7 years of foodservice sales experience, preferably localized to the region.
  • Strong understanding of foodservice channels and DSD distribution processes.
  • Proven track record of identifying and closing new business opportunities.
  • Outstanding communication, negotiation, and relationship-building skills.
  • Results-oriented with a commitment to customer satisfaction.
  • Ability to thrive in a dynamic, fast-paced environment.

Responsibilities

  • Drive sales by executing strategic account plans and identifying new account opportunities.
  • Establish and grow relationships with regional chain and large independent operator accounts.
  • Develop customer plans and conduct joint business planning to meet set volume and pricing targets.
  • Identify, qualify, and pursue growth opportunities within the region to sustain demand.
  • Support forecasting efforts, track performance, and ensure accurate reporting of key performance indicators.
  • Collaborate with cross-functional teams including Marketing, Supply Chain, and Finance to meet customer needs.
  • Adapt leadership style to motivate teams and foster a collaborative environment.

Benefits

  • Comprehensive benefits package.
  • Paid time off provided.
  • 401k retirement plan with company match.
  • Annual bonus eligibility.
Full Job Description
Salary Range: $105,100 - $147,100

Annual Bonus Eligibility

Comprehensive Benefits Package

Paid Time Off

401k & Company Match

Position Summary:

The Customer Executive, Foodservice is responsible for driving demand creation, sales execution, and customer growth across an assigned region. This role focuses on growing food service sales through DSD of our fresh product portfolio, while delivering against volume, revenue, and profitability targets. The Regional Sales Manager plays a critical role in expanding Bimbo's presence in Away from Home channels by developing strong customer relationships, identifying growth opportunities, executing account plans, and ensuring effective in-market activation.

Key Responsibilities:

Sales Execution and Demand Creation: Drive sales by executing account plans, finding opportunities to expand distribution volume and identifying new account opportunities.

Account Management and Customer Development: Manage and grow relationships with regional chains and large independent operator accounts, ensuring strong engagement, consistent execution, and delivery against targets.

Sell-In and In-Market Activation: Develop and manage customer plans and conduct joint business planning, i.e. define volume, price and promotions in line with set targets.

Opportunity Identification and Pipeline Development: Identify, qualify, and pursue opportunities within the region, building and managing a robust pipeline to support sustained growth in Away from Home channels.

Forecasting and Performance Management: Support regional forecasting, track performance versus targets, and maintain accurate reporting across key KPIs.

Cross-Functional Collaboration: Partner closely with RGM, Marketing, Innovation, Supply Chain, and Finance to support customer needs, resolve issues, and ensure effective execution.

Leadership Competencies:
  • Adapts approach and attitude in real time, according to the changing demands of different situations.
  • Creates a climate where people are motivated to do their best to help the organization achieve its objectives.
  • Holds self and others accountable to meet commitments.
  • Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.


Education and Work History:
  • Bachelor's degree required (Business, Sales, Marketing, or related field)
  • 5-7 years of experience in foodservice sales, preferably within the region.
  • Strong understanding of foodservice channels, customers, and DSD distribution.
  • Demonstrated ability to identify and close new business opportunities and achieving sales targets.
  • Strong communication, negotiation, and relationship-building skills.
  • Results oriented mindset with a focus on delivering exceptional customer service.
  • Ability to operate effectively in a complex, fast-moving organization.
  • Strong ability to lead with and without direct authority; collaboration with cross-functional business partners is critical.
  • A leader who embodies Bimbo Bakeries USA's values of integrity, teamwork, resiliency, and continuous improvement, and who can develop and inspire talent at every level.
  • Willingness to travel extensively within the assigned region.

About Bimbo Bakeries USA

Bimbo Bakeries USA, Inc. is the American corporate arm of the Mexican multinational bakery product manufacturing company Grupo Bimbo. It is the largest bakery company in the United States. The company, headquartered in Horsham, Pennsylvania, a suburb of Philadelphia, owns many fresh bread and sweet baked goods brands in the United States, including Entenmann's, Sara Lee, and Thomas'. It is also a top advertising sponsor for many major soccer teams around the globe.
Learn more about Bimbo Bakeries USA

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