General Motors

Customer Engagement & Marketing Lead - GM Defense

General Motors • $110K — $130K *
Warren, MI 48089In-Person
Aerospace & Defense
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 5+ years of experience in marketing, branding, event management, or customer engagement.
  • Expertise in managing product-focused experiential marketing events, preferably in defense/government.
  • Ability to plan, coordinate, and execute customer engagement projects effectively.
  • Familiarity with the defense or security sector is essential.
  • Willingness to travel domestically and internationally (up to 25% of time).
  • Strong skills in visual communication and presentation tools like PowerPoint.
  • Understanding of branding principles and experiential marketing strategies.

Responsibilities

  • Manage and execute a range of activities at various GM facilities.
  • Plan and coordinate impactful customer and product-focused events with internal teams and vendors.
  • Lead on-site customer engagement event planning at GM locations.
  • Design and coordinate dynamic product experiences, such as ride-and-drive events.
  • Oversee activation and execution of static displays for GM Defense products at events.
  • Support MarCom campaign development and execution for growth priorities.
  • Lead major tradeshow planning, including design and logistics management.

Benefits

  • Hybrid work model with flexibility in reporting frequency.
  • Opportunity to engage with high-profile customers and stakeholders.
  • Collaborative environment working with multiple GM brands and teams.
  • Potential for international travel to broaden professional exposure.
  • Possibility of creative input in dynamic marketing strategies and customer experiences.
Full Job Description
Job Description

Hybrid: This role is categorized as hybrid. This means the selected candidate is expected to report to GM Global Technical Center, Warren MI at least 3 times a week (or other frequency dictated by their manager)

The Role:

Marketing & Customer Engagement Lead plays a pivotal role in planning and ensuring successful execution of marketing and customer engagement events with customers, partners, and stakeholders to enable product visibility, opportunity development, and capture of major GM Defense opportunities. This role is responsible for leading teams to plan, coordinate, support and execute high-profile events and customer engagement activities. This role also builds relationships to collaborate with GM and brand teams on projects to expand GM Defense brand and product presence around the world. The ideal candidate will excel in quickly crafting adaptive marketing and customer engagement solutions, coordinating activities with precision, leveraging relationships with other GM brands for collaboration, and taking ownership to deliver exceptional customer experiences that reinforce GM Defense's position as a market leader.

What You'll Do:
  • Manage coordinating and (when needed) personally executing a wide range of activities associated with and executed at Warren Technical Center, Milford Proving ground, and other locations. Through coordinated and individual action, this role ensures success of activities are critical for successful GM Defense customer engagement, opportunity development, and long-term growth, to include:
  • Detroit-Area Customer Engagement & Event Planning
  • Customer-Focused Experience / Event Planning: Partner with internal teams and external vendors to plan and coordinate impactful customer-and product-focused events that support GM Defense opportunity development and strategic engagement.
  • On-Site Event Planning & Coordination at Detroit Area Facilities: Serve as the lead point person for planning on-site GM Defense customer engagement events at Warren Technical Center, Milford Proving Ground, and other Detroit area GM locations.
  • Product Experience Planning & Execution
  • Experiential Marketing & Customer Engagement Design & Coordination: Planning and coordination of dynamic product experiences (ride & drive, demonstrations, etc.) at Milford Proving Ground, Warren, and other Detroit-area GM facilities
  • Activation Coordination & Execution Management: Lead coordination, support for, and execution of activations for static display of GMD products (often in concert with other GM brands) to highlight GMD products and their relationship with GM products and brands
  • Customer Engagement & Marketing Support to Opportunity Development
  • Marketing & Communication (MarCom) Campaign Development & Execution: Support design and execution of long-term MarCom campaigns that apply GM Defense resources and leverage collaborations with GM brands to enable GMD capture campaigns and achievement of GMD growth priorities
  • Tradeshow Planning & Execution
  • Major Tradeshow Planning & Execution Lead: Lead planning and execution support major tradeshows, to include booth design/development, execution planning, and management of associated coordination (lodging, logistics, etc.)
  • Merchandizing & Apparel Management
  • GS&S Apparel Management: Coordinate apparel for GS&S and key GMD personnel to enable successful business development and customer engagement
  • Marketing Apparel Management: Manage ordering and distribution of apparel and other items ("swag") to support GMD marketing activities (tradeshows, activations, etc.)
  • Merchandizing & Licensing: Work with GM Merchandize & Licensing team to coordinate to us GM Defense branding for third part products in order to expand GM Defense brand recognition and generate revenue/value for General Motors


Your Skills & Abilities (Required Qualifications)
  • 5+ years of experience in marketing, branding, event management, customer engagement or related
  • Demonstrated expertise in managing product-focused experiential marketing or customer engagement events for defense/government or other similar industries
  • Demonstrated ability to plan, coordinate, manage execution and track resources for customer engagement projects
  • Familiarity with defense/government or security sector
  • Ability to travel up to 25% of time domestically + internationally including weekends
  • Strong visual communications and presentation skills (e.g. PowerPoint, etc.)
  • Strong understanding of branding principles and experiential marketing strategies required for successful customer engagement
  • Candidate must be a U.S. Person (U.S. citizen, U.S. permanent resident, asylee or refugee)


What Can Give You a Competitive Edge (Preferred Qualifications):
  • Bachelor's degree in Marketing, Communications, Business, related field
  • Firm experience with defense, government, and/or automotive sectors
  • Strong analytical skills to measure effectiveness/ROI of activities and make data-driven improvements.
  • Excellent interpersonal and negotiation skills, with a track record of influencing and collaborating with diverse stakeholders for customer engagement.
  • Previous experience with marketing or customer engagement for military and/or government

#GMD
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.The position is subject to export control restrictions and requires the successful candidate to be a U.S. Person (U.S. citizen, U.S. permanent resident, asylee or refugee).

About General Motors

General Motors Company engages in the manufacture and sale of cars and trucks in the United States, China, Brazil, Germany, the United Kingdom, Canada, and Italy. It offers sedans, crossovers, sport utility vehicles, pick-up trucks, coupes, sports/convertibles and hybrid vehicles, hatchbacks/wagons, and vans, as well as mini cars in India. The company also provides parts and accessories, such as iPod and MP3 compatibility, mobility accessories, performance parts, AC parts and services, and merchandise. In addition, it offers vehicle safety, security, and information services. The company provides used vehicles. It offers its products through dealers and distributors. General Motors Company was formerly known as NGMCO, Inc. and changed its name to General Motors Company in July 2009. The company was incorporated in 2009 and is based in Detroit, Michigan. It operates manufacturing facilities in India, the United States, and Canada. General Motors Company operates as a subsidiary of the United States Department of The Treasury. General Motors led global vehicle sales for 77 consecutive years from 1931 through 2007, longer than any other automaker, and is currently among the world's largest automakers by vehicle unit sales. General Motors acts in most countries outside the USA via wholly-owned subsidiaries but operates in China through 10 joint ventures. GM's OnStar subsidiary provides vehicle safety, security, and information services. In 2009, General Motors shed several brands, closing Saturn, Pontiac, and Hummer, and emerged from a government-backed Chapter 11 reorganization. In 2010, GM made an initial public offering IPOs to date and returned to profitability later that year.

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As part of our global workforce, you will collaborate with talented individuals who are passionate about shaping the future of transportation. General Motors offers a variety of career paths in engineering, design, IT, marketing, and more. With over 155,000 employees worldwide, our network provides expansive opportunities for networking and professional development.

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Start your career journey with a General Motors internship, where you can apply your academic knowledge to real-world projects. Our internships provide a robust foundation in the automotive industry, with mentorship from experienced leaders. Full-time employees enjoy a wealth of benefits, including comprehensive health care, retirement plans, and performance bonuses, ensuring that your hard work is rewarded.

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Learn more about General Motors
Size
157,000 employees
Market Cap
$46.9 billion
Industry
Manufacturing & Automotive
Net Income
$6.4 billion
Founded
1908
5 Year Trend
-3.2%
Revenue
$122.4 billion
NASDAQ
GM
* Ladders Estimates

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