Requisition Number: 77331
Our Optical Communications segment has recently evolved from being a manufacturer of optical fiber and cable, hardware and equipment to being a comprehensive provider of industry-leading optical solutions across the broader communications industry.This segment is classified into two main product groupings - carrier network and enterprise network. The carrier network product group consists primarily of products and solutions for optical-based communications infrastructure for services such as video, data and voice communications. The enterprise network product group consists primarily of optical-based communication networks sold to businesses, governments and individuals for their own use.
Purpose of Position:The Global Marketing Customer Education & Programs Team is responsible for delivering best in class, industry-leading Marketing Programs and Customer Education. These programs and trainings deliver product awareness, solutions, and services through both hands-on and virtual educational offerings extending Corning's Customers and Program Members product preference and brand loyalty.
The
Customer Education Marketing Specialist will be responsible for supporting Customer Education initiatives such as supporting program members, training/alliance partners, & other applicable customers in the In-Building, Data Center, and Carrier Markets. This person will take direction from the Manager, Customer Education to develop the annual education plan for USCAN. They will project lead the development of class content, marketing materials, and class scheduling to ensure that the education plan is aligned with business strategy and is successfully executed.
The Customer Education team has a global footprint, and this role will be expected to have a cross-regional approach to ensure trainings and content within is supported uniformly within each region. We support each other collectively to assist in team development, cross training and execution of events is vital! Additionally, is the expectation for cross-functional team support for instructor on-boarding, multi-day, paid classes, hands-on seminars, and field-level events. Experience in marketing, customer service, and event management is recommended. Fiber optic knowledge and training experience is helpful.
Major Roles and Responsibilities- Growth and maintenance for customer training program that promotes and supports global marketing initiatives across markets and solutions.
- Collaborate with Channel Marketing, Regional Marketing, Sales Engineers, Product Line Managers, and Engineering Services to identify Customer Education needs and future opportunities with a specific market audience.
- With the direction and strategy from the Manager, Customer Education, develop & project manage Training Events - both live and virtual - to support the overall In-Building Network (IBN), Data Center and Carrier (CN) Sales strategy.
- Collaborate with subject matter expects in Systems Engineering, Field Engineering, Application Engineers, and Regional/Applications Marketing regarding content and instructional design & develop or source training content and curriculum.
- Work with Engineering Services and Field Engineering to build and maintain product samples and equipment to support class curriculum.
- Collaborate with Distribution Branch Managers and Sales Engineers nationwide to coordinate logistics for live education classes.
- Collaborate with Global Customer Education Marketing teams to propose opportunities to support with current USCAN Customer Education content and processes.
- Build promotional campaigns through marketing tools such as social media, marketing automation software and traditional inbound and outbound campaigns to support promotion of customer education events.
- Maintain certifications and customer/program education records and report on results from Customer Education program.
- Work with event planning software (Cvent) to set up accurate event registration/promotion, registration and after event reporting. Willingness to learn, adopt, and leverage software and cloud solutions to support additional business objectives.
- Establish and build relationships with external suppliers as needed.
- Operate within a specified customer education budget.
- Be available to provide basic customer support for program members.
- Help maintain and develop program databases and processes to continually improve the training program.
- As a representative of Corning Optical Communications, ensure that you convey the highest level of integrity in behavior and appearance and help to fulfill all customer expectations as a premier supplier.
Travel Requirements: 30%
Education and Experience: Required - BS/BA Marketing, Communications, or equivalent degree with 2-4 years in marketing, communications, event planning or related experience
- Demonstrated experience with event coordination and/or delivery
- Demonstrated experience developing and managing live and/or virtual training or educational programs
- Proficiency with marketing automation tools and event management platforms (Cvent preferred)
This position does not support immigration sponsorship. The range for this position is $80,083.00 - $110,115.00 assuming full time status. Starting pay for the successful applicant is dependent on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education.
