General Motors

Cross Channel Initiatives Analyst

General Motors • $70K — $95K *
Warren, MI 48089Hybrid
Business Services
Less than 5 years of experience
Yesterday
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor’s degree in Business, Marketing, Economics, Finance, Analytics, or related field, or equivalent experience.
  • 3–5 years experience in incentives, pricing/promo analytics, sales operations, or commercial analytics (automotive/aftermarket preferred).
  • Advanced Excel skills; working proficiency in SQL and Power BI (or Tableau) for data modeling and visualization.
  • Strong analytical problem-solving skills and attention to detail.
  • Ability to translate data into clear business recommendations.

Responsibilities

  • Evaluate program performance analytics to identify performance drivers and gaps.
  • Build evidence-based recommendations on program mechanics and forecast expected impact.
  • Develop and maintain Power BI dashboards and ensure data accuracy and audit readiness.
  • Partner with leaders across Sales, Service, Finance, and Marketing to align incentives with business goals.
  • Track KPI trends and escalate risks with possible mitigation options.
  • Create and deliver presentations to inform senior leadership decisions and field enablement.

Benefits

  • Eligible for relocation benefits if needed.
  • Hybrid work environment with in-office requirements at least 3 times per week.
Full Job Description

Job Description

The Role

The Reporting & Analytics Lead is responsible for CCA Field Sales reporting and analytics on National and Regional promotions and initiatives.  This role develops and drives measurement and analytics plan and leverages multiple data sources to identify actionable insights that drive business goals. The role works across multiple teams including CCA sales regions, channels, and adjacency partners to ensure cohesive measurement. The successful candidate will have a passion for creating reporting tools, identifying insights, and delivering findings that will drive results. This role reports to the CCA Cross Channel Initiatives Manager.

What You’ll Do

  • Program performance analytics: Evaluate effectiveness of PASE, Partner Perks, and ad hoc incentives using sales, parts movement, redemption, and attach-rate data; identify performance drivers and gaps by region/segment.
  • Insights to action: Build evidence-based recommendations on program mechanics (eligibility, payout curves, tiers, timing), forecast expected impact, and track realized results vs. targets.
  • Dashboards & reporting: Develop and maintain Power BI dashboards and management-ready summaries (month/quarter close, pre/post promotions), ensuring data accuracy and audit readiness.
  • Cross-channel influence: Partner with Sales, Service and Marketing Channel Leaders, Field Teams, Finance, and Marketing to align incentives to business priorities and customer experience goals.
  • Dealer performance intelligence: Track KPI trends (e.g., sales volume, redemption rate, ROI, margin impact, dealer participation, program leakage, mix shifts) and escalate risks with mitigation options.
  • Communication: Create and deliver concise, compelling presentations and program briefs to inform senior leadership decisions and field enablement; serve as a credible voice across multiple levels of the organization.

Your Skills & Abilities (Required Qualifications)

  • Bachelor’s degree in Business, Marketing, Economics, Finance, Analytics, or related field, or equivalent experience.
  • 3–5 years experience in incentives, pricing/promo analytics, sales operations, or commercial analytics (automotive/aftermarket preferred).
  • Technical: Advanced Excel; working proficiency in SQL and Power BI (or Tableau) for data modeling, measures, and visualization.
  • Strong analytical problem-solving, attention to detail, and ability to translate data into clear business recommendations.

What Can Give You a Competitive Advantage (Preferred Qualifications)

  • Strategic and analytical thinking – Connects data to business strategy and incentive program design.
  • Insight-driven decision support – Translates analysis into clear, actionable recommendations.
  • Influencing without authority – Uses insights and storytelling to shape decisions across diverse stakeholders.
  • Cross-functional collaboration – Builds strong relationships across Sales, Marketing, Finance, Field Operations, and Program Management.
  • Data storytelling and executive presence – Communicates clearly, confidently, and succinctly at multiple levels.
  • Continuous improvement mindset – Uses insights to refine programs, reporting, and processes over time.
  • Effective communicator able to work across diverse stakeholder groups and manage multiple priorities in a fast-paced environment.

#LI-JT2

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. This job may be eligible for relocation benefits.

About General Motors

General Motors Company engages in the manufacture and sale of cars and trucks in the United States, China, Brazil, Germany, the United Kingdom, Canada, and Italy. It offers sedans, crossovers, sport utility vehicles, pick-up trucks, coupes, sports/convertibles and hybrid vehicles, hatchbacks/wagons, and vans, as well as mini cars in India. The company also provides parts and accessories, such as iPod and MP3 compatibility, mobility accessories, performance parts, AC parts and services, and merchandise. In addition, it offers vehicle safety, security, and information services. The company provides used vehicles. It offers its products through dealers and distributors. General Motors Company was formerly known as NGMCO, Inc. and changed its name to General Motors Company in July 2009. The company was incorporated in 2009 and is based in Detroit, Michigan. It operates manufacturing facilities in India, the United States, and Canada. General Motors Company operates as a subsidiary of the United States Department of The Treasury. General Motors led global vehicle sales for 77 consecutive years from 1931 through 2007, longer than any other automaker, and is currently among the world's largest automakers by vehicle unit sales. General Motors acts in most countries outside the USA via wholly-owned subsidiaries but operates in China through 10 joint ventures. GM's OnStar subsidiary provides vehicle safety, security, and information services. In 2009, General Motors shed several brands, closing Saturn, Pontiac, and Hummer, and emerged from a government-backed Chapter 11 reorganization. In 2010, GM made an initial public offering IPOs to date and returned to profitability later that year.

General Motors Careers

Join the dynamic team at General Motors, a global leader in automotive innovation and technology. At General Motors, we offer unparalleled job opportunities that propel your career forward while contributing to a legacy of engineering excellence.

Work You’ll Do

Embark on a career with General Motors to drive the future of mobility. Our team is dedicated to redefining the automotive landscape through innovation and leadership in electric vehicles and sustainable solutions. By joining us, you will be part of a culture that values diversity, teamwork, and continuous professional growth.

Transform Your Career

General Motors is not just a company; it's a community where you can grow your skills alongside the best in the industry. Our leadership is committed to providing every employee—from interns to senior professionals—with opportunities for career advancement, leadership development, and diversity training.

Innovate and Lead

At General Motors, innovation is at the core of everything we do. From research and development to manufacturing, our teams work collaboratively to lead the industry with cutting-edge technologies and sustainable practices. We encourage our employees to think big and push the boundaries of what’s possible.

Join Our Global Team

As part of our global workforce, you will collaborate with talented individuals who are passionate about shaping the future of transportation. General Motors offers a variety of career paths in engineering, design, IT, marketing, and more. With over 155,000 employees worldwide, our network provides expansive opportunities for networking and professional development.

Internship Programs and Employment Benefits

Start your career journey with a General Motors internship, where you can apply your academic knowledge to real-world projects. Our internships provide a robust foundation in the automotive industry, with mentorship from experienced leaders. Full-time employees enjoy a wealth of benefits, including comprehensive health care, retirement plans, and performance bonuses, ensuring that your hard work is rewarded.

Explore Job Opportunities

Whether you’re a seasoned professional or a recent graduate, General Motors offers positions that leverage your unique skills. Our hiring process is designed to identify and nurture talent, focusing on aligning your capabilities with the right opportunities for growth within the company.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At General Motors, we look for innovative, driven, and solution-oriented team players. Explore the possibilities that await you in a career at General Motors.

Keep Up to Date

Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who drive success at General Motors.

Job Alert Emails

Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities available at General Motors. Embark on a journey of growth, innovation, and leadership at General Motors. Shape your future in an environment that fosters diversity, learning, and the pursuit of excellence. Join us and redefine the roads of tomorrow.
Learn more about General Motors
Size
157,000 employees
Market Cap
$46.9 billion
Industry
Manufacturing & Automotive
Net Income
$6.4 billion
Founded
1908
5 Year Trend
-3.2%
Revenue
$122.4 billion
NASDAQ
GM
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at General Motors

More Business Services Jobs

Find similar Cross Channel Initiatives Analyst jobs:

NationwideWarren, MI