Job Description

Job Title: CRO & Digital Experience Manager

Dallas-Fort Worth, TX - candidates must be open to a hybrid work environment beginning in 2027

Compensation: $114,000 - $148,000 base salary plus bonus opportunity
Position Overview
A growing organization is seeking a CRO & Digital Experience Manager to lead initiatives focused on conversion rate optimization, digital customer experience, and ecommerce performance improvement across multiple B2B digital properties.

This newly created role will establish and scale capabilities related to experimentation, customer journey optimization, and digital experience enhancement. The individual in this position will serve as the primary owner of conversion optimization efforts, leveraging data-driven insights to improve engagement, lead generation, conversion performance, and online revenue growth.

This opportunity offers the chance to help shape the future of a multi-brand ecommerce environment, including support for the rollout of a unified ecommerce platform designed to streamline the customer experience across multiple brands.
Key Responsibilities

• Develop and execute conversion rate optimization (CRO) and digital experience strategies aligned with business growth objectives.
• Build and manage a structured testing roadmap focused on improving conversion performance and reducing friction throughout the customer journey.
• Lead A/B and multivariate testing initiatives across key digital touchpoints, including landing pages, category pages, product detail pages, cart experiences, checkout flows, and mobile experiences.
• Analyze customer behavior, funnel performance, session data, heatmaps, and other digital performance metrics to identify optimization opportunities.
• Monitor and improve KPIs such as conversion rate, engagement metrics, cart abandonment, checkout completion, average order value, revenue per session, and lead generation performance.
• Partner closely with cross-functional teams including Ecommerce, Product, UX/UI, Development, Marketing, Analytics, SEO, and Paid Media to prioritize and execute high-impact initiatives.
• Optimize onsite experiences related to navigation, search functionality, product discovery, merchandising, promotional messaging, recommendations, and checkout processes.
• Develop reporting frameworks and dashboards to communicate performance trends, testing outcomes, and actionable business insights to leadership.
• Support prioritization of digital initiatives based on customer behavior data, business impact, and revenue opportunity.
• Evaluate emerging technologies and opportunities related to personalization, artificial intelligence, and customer experience optimization.
• Conduct competitive analysis and maintain awareness of industry best practices in CRO, UX, and digital commerce.
• Establish scalable processes and frameworks to support long-term optimization efforts across multiple digital properties.

Qualifications

• Bachelor's degree in Marketing, Business, Ecommerce, Digital Media, Analytics, or a related field.
• 5-8 years of experience in Conversion Rate Optimization, Digital Experience, Ecommerce, Digital Merchandising, or related digital optimization roles.
• Demonstrated success improving conversion rates, customer engagement, and digital revenue through testing and optimization initiatives.
• Hands-on experience in fast-paced ecommerce environments.
• Experience with A/B testing methodologies, experimentation frameworks, and customer journey optimization.
• Proficiency with behavioral analytics and digital performance analysis tools.
• Experience supporting multi-site ecommerce environments is preferred.
• Experience within B2B ecommerce environments is preferred.

Preferred Skills & Experience

• Strong understanding of ecommerce operations and digital customer behavior.
• Proven track record of driving measurable results through CRO initiatives.
• Experience with customer journey mapping and user experience optimization.
• Knowledge of onsite merchandising strategies and promotional effectiveness.
• Familiarity with tools such as GA4, Hotjar, Contentsquare, Optimizely, VWO, Adobe Analytics, or similar platforms.
• Strong analytical and problem-solving abilities with the ability to translate data into actionable recommendations.
• Excellent communication and cross-functional collaboration skills.
• Comfortable presenting findings, insights, and recommendations to leadership teams.
• Exposure to AI-driven personalization and emerging optimization technologies is a plus.
• Customer-centric mindset with a focus on delivering exceptional digital experiences.

Additional Information
This position reports to senior leadership within the digital commerce organization and will initially function as an individual contributor role. The successful candidate will work extensively with stakeholders across multiple business functions while helping define the future vision, processes, and operating model for conversion optimization and digital experience initiatives.

While candidates located in the Dallas-Fort Worth market are preferred, exceptional remote candidates may be considered.

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