About This Role
KidsStrong is seeking a CRM Solutions Engineer / Marketing Automation Consultant to support the transition from HubSpot to Braze. This consultant will partner directly with business stakeholders to design and implement personalization, segmentation, and automation solutions leveraging a complex parent-child customer data model.
The ideal candidate combines hands-on Braze expertise with strong technical skills in Liquid scripting, data structures, and customer journey orchestration. This individual will help solve complex personalization challenges while enabling the internal team to maintain and scale solutions over time.
What You Will Work On
• Build and optimize dynamic content, personalization, and customer journeys within Braze.
• Develop Liquid-based solutions that leverage nested parent-child customer profiles and event data.
• Create audience segmentation logic based on customer, child, enrollment, and location attributes.
• Configure and troubleshoot Braze Canvases, Content Blocks, and personalized communications.
• Connect event payloads, customer profiles, and center data to support targeted customer experiences.
• Partner with business stakeholders and implementation partners to resolve technical challenges.
• Support testing, validation, and go-live readiness activities.
• Document solutions and provide knowledge transfer to internal users.
What You Will Bring
• Hands-on experience with Braze or comparable marketing automation platforms.
• Experience developing personalization, dynamic content, or templating logic using Liquid or similar templating frameworks such as Jinja2, Twig, Django Templates, Handlebars, Mustache, or related technologies.
• Strong understanding of nested JSON, object-oriented data structures, arrays, and complex relational data models.
• Experience building customer journeys, audience segmentation, and dynamic content solutions.
• Experience with JavaScript, Python, Ruby, or similar programming languages and the ability to work with APIs, integrations, and event-driven architectures.
• Ability to troubleshoot complex data, personalization, and workflow issues.
• Experience translating business requirements into scalable technical solutions.
• Strong communication skills with the ability to explain technical concepts to business users.
What You Can Expect
- An inspirational place for you to do your best work, be engaged in meaningful ways, and continually develop the skills, competencies and qualities that set our team apart.
- Compensation commensurate with your qualifications, experience, and other factors including geographic location, market and operational factors.
- Total Rewards include: Medical, Dental, Vision, Life Insurance, Disability Insurance, 401(k) Savings Plan, Employee Stock Purchase Plan, Professional Development Program, Paid Time Off and Paid Sick Time (in geographies where legally required).
