Job DescriptionThe CRM Operations Specialist plays a critical role in enabling Vuori's lifecycle marketing and personalization strategy through precise, scalable audience creation and campaign execution.
This role sits at the intersection of marketing, data, and technology-responsible for translating business requirements into accurate segmentation, supporting A/B testing frameworks, and ensuring high-quality execution across CRM channels including Email, SMS, and future touchpoints (print, app).
Success in this role requires strong attention to detail, comfort working within CRM/CDP platforms, and the ability to partner cross-functionally to bring customer strategies to life.
What you'll get to do:- Build and scale customer audiences and segmentation logic across Email, SMS, Print, App, and emerging CRM channels to power lifecycle marketing, personalization, and triggered journeys.
- Execute and QA campaigns within CRM/ESP platforms (ex: Klaviyo, Braze, Iterable), ensuring accuracy across audience setup, targeting, scheduling, and deployment.
- Partner closely with Lifecycle Strategy, Analytics, Martech, and Engineering teams to operationalize sophisticated customer journeys and marketing initiatives.
- Support A/B and multivariate testing by configuring audience splits, holdout groups, and experimentation frameworks that improve marketing performance and learning velocity.
- Help manage and validate customer data, attributes, and segmentation logic across CRM/CDP systems to ensure data integrity and scalable execution.
- Identify opportunities to improve operational workflows, streamline processes, and scale reusable audience and campaign logic across the organization.
- Act as a key bridge between retention strategy and technical execution, translating business requirements into scalable CRM operations and segmentation solutions.
- Contribute to building the operational foundation that enables future personalization, attribution, loyalty, and next-generation customer engagement capabilities.
QualificationsWho you are:- 2+ years of experience in CRM operations, lifecycle marketing, campaign execution, or marketing operations, ideally within eCommerce or retail
- Experience working in a high-volume, fast-paced environment with the ability to manage multiple priorities simultaneously
- Bachelor's degree in Marketing, Business, Communications, or related field or equivalent years of experience preferred.
- Experience using project management tools such as Asana or Jira to track workstreams and collaborate cross-functionally
- Strong attention to detail with a focus on QA, accuracy, and operational excellence
- Familiarity with CRM/ESP platforms and customer segmentation principles preferred
- Working understanding of analytics, campaign reporting, and performance measurement
- Strong written communication skills and ability to review customer-facing marketing content for accuracy and consistency
- Comfortable navigating ambiguity and adapting to shifting business priorities
- Familiarity with Shopify or similar eCommerce/CMS platforms a plus
Additional InformationOur investment in you:At Vuori, we're proud to offer the following to our employees:
- Health Insurance
- Savings and Retirement Plan
- Employee Assistance Program
- Generous Vuori Discount & Industry Perks
- Paid Time Off
- Wellness & Fitness benefits
The salary range for this role is $75,000 per year - $96,000 per year.
