eBay

CRM Marketing Manager

eBay$85K — $114K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in business or related field preferred
  • 3+ years in digital marketing with a focus on CRM
  • Experience in executing owned channel experiences successfully
  • Ability to optimize multi-channel campaign strategies
  • Strong analytical skills to extract performance insights
  • Proficient in delivering customer lifecycle strategies
  • Excellent communication skills for group presentations and collaboration

Responsibilities

  • Develop and execute CRM strategies for customer acquisition and retention
  • Plan and optimize multi-channel marketing campaigns
  • Design customer segmentation and targeting strategies
  • Analyze campaign performance to drive continuous improvement
  • Collaborate with global teams across various functions
  • Manage project timelines for seamless execution
  • Create a test-and-learn environment for campaign optimization

Benefits

  • Comprehensive medical and financial benefits
  • Paid time off including PTO and parental leave
  • RRSP eligibility
  • Access to target bonus and stock options
  • Commitment to diversity and equal opportunity employment
Full Job Description
About the team and the role:

We are seeking a dedicated CRM Marketing Manager to shape and implement customer-focused experiences in support of eBay's strategic growth areas. The candidate will drive launches across eBay's owned marketing channels (email, push notifications, in-app messaging, onsite, etc.) and eBay's global markets.

You will work closely with cross-functional teams to develop, implement and track the performance of recurring, trigger-based & strategic marketing campaigns. This is an excellent opportunity for a meticulous individual who thrives in a collaborative, high-performing team, takes ownership, and can effectively analyze and interpret key metrics. The initial remit for this role will be focused on Vehicles, with flexibility to expand scope as priorities evolve.

What you will accomplish:
  • Develop and implement CRM strategies to improve customer acquisition, retention, and re-engagement
  • Plan, build and optimize multi-channel campaigns (email, push notifications, in-app messaging, onsite, etc.)
  • Design and implement customer segmentation and targeting strategies
  • Analyze campaign performance and customer behavior to drive continuous improvement
  • Partner with global cross-functional teams: Creative, Analytics, Operations, Product Marketing, Business Units, Product, Legal
  • Manage timelines and customers to ensure seamless, on-time execution
  • Drive a test-and-learn environment through testing, continuous optimization, and AI-powered tools to enhance personalization and efficiency at scale


What you will bring:
  • Bachelor's degree in business or related field preferred
  • 3+ years of experience in digital marketing, preferably within CRM and owned channels (email, push notifications, in-app messaging, onsite etc.)
  • Proven success in implementing owned channel experiences, with consistent messaging and timely delivery
  • Ability to develop and streamline an always-on campaign optimization plan (e.g. customer journeys, segmentation, messaging)
  • Establish and deliver strategies that cover the entire CRM customer lifecycle journey (e.g. onboarding, growing, retaining)
  • Exceptionally strong analytical skills with the ability to generate insights, build reports, and inform strategy across broad business and CRM contexts
  • Works well independently while maintaining collaborative relationships with team members
  • Strong oral and written communication skills - comfortable presenting to groups
  • Strong personal work ethic, including personal initiative and ownership
  • Ability to lead multiple projects simultaneously and balance priorities
  • Customer-centric and hands-on individual, with demonstrated ability to manage performance against established KPIs
  • Demonstrated success in fast-paced, matrixed environments, with the ability to thrive in dynamic, rapidly evolving, and highly competitive industry
  • Ability to build relationships and collaborate across all levels, functions and geographies
  • Strategic thinker with a proven ability to move from idea to execution and comfortable operating at both altitude and ground level
  • Familiarity with AI tools and platforms applied to marketing (e.g. AI-driven personalization at scale, predictive models for segmentation, automation for journey orchestration); curiosity and willingness to push into new AI applications as the space evolves


Additional Details

The base pay range for this position is expected in the range below:
C$85,600 - C$114,300

Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including RRSP eligibility, various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

This job posting relates to an existing vacancy within eBay.

About eBay

As a leader in automotive ecommerce, eBay Motors brings you millions of potential customers. Our new simplified listing plans give you unmatched levels of customization and control. So whether you're listing twenty cars a month or an entire lot, you know you're getting the value that you deserve.

eBay Careers

Joining eBay’s dynamic team offers more than just job opportunities; it’s a chance to be part of a global marketplace that values innovation, leadership, and diversity. As a leader in online retail, eBay provides a platform where ambitions flourish and career growth is fostered through comprehensive diversity training and professional development. Work You’ll Do At eBay, we empower you to drive your career path forward with a range of employment options, from internships to full-time positions. Our culture thrives on innovation and the pursuit of excellence in the digital commerce landscape. By joining our team, you’ll collaborate with skilled professionals who are adept at blending technology and creativity to achieve high-impact results. Explore eBay’s Diverse Opportunities Whether you’re starting out with an internship or seeking a leadership role, eBay’s global presence offers vast opportunities for professional growth and networking. Our commitment to diversity and inclusive culture allows every team member to feel valued and motivated. Innovate and Lead At eBay, every position contributes to our mission of creating a more connected and seamless e-commerce experience. We encourage our team to lead projects that challenge the status quo and promote innovation. With eBay, you’re not just filling a role; you’re part of a pioneering company that’s continually reshaping the world of online retail. Benefits and Growth eBay is dedicated to the well-being and development of our employees. We offer competitive benefits, leadership training, and opportunities for career advancement. Investing in our team’s growth is paramount, as they are the driving force behind our success. Join Our Team Ready to take the next step in your career? Explore the job opportunities at eBay where your skills and creativity can shine. We are hiring individuals who are passionate, curious, and eager to drive change in the e-commerce industry. Stay Connected Keep up to date with the latest career tips, company news, and industry insights available through our eBay Careers Blog. Personalize your experience by subscribing to job alert emails that match your career interests and skills. Apply Now Start your journey with eBay today. Search open positions that align with your professional aspirations and submit your resume. Our interview process is designed to understand your capabilities and potential to grow with us. Join eBay and be part of a team that’s committed to creating impactful change in the marketplace. Discover the opportunities waiting for you at eBay – a place where your career can thrive in an environment of innovation and leadership.
Learn more about eBay
Size
10,800 employees
Market Cap
$21.7 billion
Industry
Net Income
$5.6 billion
Founded
1995
5 Year Trend
+2.3%
Revenue
$10.7 billion
NASDAQ

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