No Relocation Assistance Offered
Job Number #172983 - New York, New York, United States
Summary:As the CRM Manager for Professional & Consumer Marketing, you will lead the campaign workstream for our Professional audience while playing a pivotal role in scaling our overarching Consumer (CCX) & Professional (PCX) Growth & Intelligence program.
Reporting to the Sr. Director, DTC & Consumer Engagement, you will manage the Professional workstream while contributing to a broader enterprise growth strategy. Together, you will identify and activate synergies between professional and consumer audiences-driving advocacy, unified brand loyalty, and increased lifetime value in direct support of the company's 2030 vision.
Responsibilities:- Campaign Lifecycle Management: Take care of the planning, execution, and optimization of Professional audience touchpoints in email.
- Journey Development: Support in the development of end-to-end professional journeys, including onboarding, clinical education, retention, and re-engagement tracks in collaboration with the Professional Marketing team.
- Stakeholder Collaboration: Engage with the Professional Marketing team, while coordinating with key stakeholders across Legal, Regulatory, Global Technology, and Global Enterprise Oral Care to ensure alignment.
- Agency Management: Serve as the day-to-today point of contact for external agency partners. Manage workflows, briefs, and timelines to ensure high-quality delivery, on-time execution, and budget alignment.
- Intelligence & Personalization: Support the Sr. Manager in leveraging first-party data to build sophisticated segmentation models and personalized activation programs that resonate with dental professionals.
- Performance Tracking: Monitor program health and provide data-driven insights. Contribute to refining tactics to improve engagement and ensure CRM programs evolve alongside business needs.
- Cross-Channel Synergy: Support the Sr. Manager to tackle opportunities where professional advocacy can drive consumer acquisition, creating pathways between the professional and consumer audiences.
- CDP Migration Project Lead: Serve as the primary business owner and POC for the migration of professional data into Data Cloud. Direct the strategic execution of agencies and technical teams to ensure purchase-based segmentation use cases are met, while collaborating with CCX and B2B leadership for oversight to harmonize data models and resolve legacy integration friction.
- Tech Stack Optimization: Partner with Global Technology and agencies to navigate technical constraints and leverage our CRM platforms (e.g., Salesforce Marketing Cloud, Data Cloud) effectively to support engagement goals.
Required Qualifications:
Education: Minimum of Bachelor's Degree- Experience: 4+ years of experience in CRM, Lifecycle Marketing, or Marketing Automation, ideally within a complex or high-volume environment.
Preferred Qualifications:
MBA- Strategic Mindset: Ability to see how CRM efforts support wider business goals and use data insights to help inform marketing decisions.
- Technical Literacy: Proficiency with enterprise-level ESPs/CRMs (e.g., Salesforce Marketing Cloud) and a solid functional understanding of data architecture, segmentation, and API integrations.
- Collaborative Spirit: A natural "bridge-builder" who thrives on working across cross-functional departments to identify common goals and drive shared efficiencies.
- Resilient Problem-Solver: A solutions-oriented professional who maintains composure and momentum when navigating shifting priorities, technical constraints, or ambiguity.
- Project Management: Excellent organizational skills with strict attention to detail and a proven ability to manage multiple programs and timelines simultaneously.
- Analytical Depth: Ability to interpret performance data and translate insights into clear, actionable recommendations.
- Communication: Strong interpersonal skills with the ability to collaborate effectively across internal teams and external agency partners.
Work visa sponsorship is not available for this position. Accordingly, all applicants must be currently authorized to work in the U.S. on a full-time basis and must not require the Company's sponsorship to continue to work legally in the United States.
Compensation and BenefitsSalary Range $96,000.00 - $137,000.00 USD
Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit-sharing, and long-term incentives for Executive-level roles.
Benefits: Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year). Paid sick leave is adjusted based on role and location in accordance with local laws. Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies.
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