Why be a CRM & Loyalty Senior Manager at THG Beauty? At Perricone MD, we believe healthy living is beautiful living. Our ground-breaking formulations utilize patented nutrient antioxidants to repair damage from environmental stress and lifestyle habits. As the leading authority on anti-inflammatory ingredients, we continue to set industry standards through rigorous research and science-led innovation.
We are seeking a commercially driven CRM & Loyalty Manager to lead customer lifecycle marketing for Perricone MD. This role is responsible for driving customer retention, repeat purchase, and lifetime value through email, SMS, and loyalty initiatives. As a hands-on operator, you will execute campaigns, analyze performance, and continuously optimize the customer journey to ensure CRM remains a primary driver of global revenue growth.
This is a high-impact role requiring a data-led mindset and a clear understanding of how personalized communication contributes to brand loyalty. You will be critical in improving customer lifetime value (LTV) and ensuring consistent, high-quality engagement with our consumer base.
As CRM & Loyalty Senior Manager, you'll: CRM Strategy & Campaign Execution- Own the end-to-end planning and execution of CRM campaigns across email and SMS channels.
- Develop and manage a comprehensive CRM calendar aligned with commercial priorities, product launches, and brand campaigns.
- Drive revenue through sophisticated segmentation, targeting, and personalization strategies.
- Ensure flawless execution of all promotional, product, and lifecycle communications to maintain brand integrity.
Lifecycle, Automation & Loyalty- Build and optimize high-conversion automated flows, including Welcome, Abandoned Cart/Browse, Post-Purchase, and Re-engagement.
- Manage the day-to-day evolution of the loyalty program to drive member acquisition and repeat purchase behavior.
- Continuously expand lifecycle coverage and test journeys to improve customer retention and engagement frequency.
- Partner with cross-functional teams to integrate loyalty initiatives as a key lever for LTV growth.
Performance, Analytics & Operations- Own CRM performance reporting, tracking key metrics including revenue contribution, open rates, CTR, and conversion.
- Manage CRM platforms (Listrak or equivalent), ensuring best practices for deliverability, list health, and data integrity.
- Develop and execute a robust testing roadmap across subject lines, content, offers, and send strategies.
- Analyze customer behavior and segmentation data to provide actionable insights for continuous strategy improvement.
Cross-Functional Leadership & Communication- Partner closely with E-commerce, Performance Media, and Brand teams to ensure CRM supports the broader commercial strategy.
- Collaborate with Creative teams to deliver clear, effective, and on-brand assets that resonate with the Perricone MD consumer.
- Maintain clear communication regarding campaign ROI, list growth, and competitive regional consumer trends.
What skills and experience do I need for this role? - 4-6 years of experience in CRM, email marketing, or lifecycle marketing, preferably within the DTC or beauty industry.
- Hands-on experience with CRM platforms (Listrak preferred) and a strong understanding of ESP best practices.
- Proven ability to translate complex datasets into actionable growth strategies and revenue impact.
- Strong understanding of segmentation, automation, and the digital customer journey.
- Exceptional attention to detail with the ability to manage multiple campaigns and tight timelines simultaneously.
- A proactive communicator who thrives in a cross-functional, fast-paced environment.
What Does Success Look Like- A clear understanding of how CRM initiatives directly impact the bottom line.
- Driven by data and constant optimization to improve performance.
- Able to balance strategic planning with daily hands-on execution.
- Passionate about science-led skincare and maintaining high-quality communication standards.
What's in it for me? - Salary: $100,000 - $115,000
- Hybrid Work Model - 3 days office/2 days home
- Medical, Dental, Vision plans
- 401K matched up to 5%
- Generous PTO (Paid Time Off)
- Short and long-term disability
- Exclusive employee discounts off THG Brands
