Job Description:CRM HTML Designer/DeveloperJOB PURPOSE:The CRM designer will own the end-to-end crafting of CRM retention messaging-from coding responsive, on-brand email templates to designing segmented, personalized journeys in our ESP/CDP. This role will lift opens, clicks, conversions, and retention by uniting beautiful design and copy, bulletproof HTML/CSS, and smart data activation.
KEY RESPONSIBILITIES:- Develop and deploy high-quality, responsive email campaigns that render cleanly across 50+ clients and devices (desktop, mobile, webmail).
- Design & hand-code table-based, inline-styled HTML/CSS emails; use mobile-first, fluid-hybrid techniques and media queries to ensure consistent rendering (Outlook, Gmail, Apple Mail).
- Test & QA at scale using Litmus. Validate links, tracking, image weights, and fallbacks before every launch. Partner with broader team on cross QC.
- Personalize at scale with dynamic content and scripting (Liquid script in Zeta Marketing Platform); set up automations, triggers, and versioned content by audience or lifecycle stage.
- Visual Communication & UI/UX: Translate marketing briefs into intuitive, high-converting, on-brand visual hierarchies that guide the subscriber's eye toward the primary Call to Action (CTA).
- Design Tool Mastery (Required): Proficiency in Figma, Adobe Creative Suite (Photoshop/Illustrator), or similar tools to create pixel-perfect mockups before moving to code.
- Collaborate across multiple departments. You'll be working with product and personalization teams, legal, developers, CX, data science, etc.
- Maintain a modular design system (master templates, reusable components) to ensure brand consistency and speed production.
- Monitor performance & experiment design A/B tests (subject lines, CTA color/size/placement, layout structure); partner on reporting to inform next iterations and cross-channel orchestration (email/SMS/push).
- Use AI/GPT to draft copy for SMS, push notifications and email, including subject lines/pre-headers.
JOB REQUIREMENTS:- Required:
- 3-5+ years coding responsive, table-based HTML/CSS for email with rigorous cross-client QA and brand stewardship.
- Deep familiarity with email-specific constraints (inline CSS, limited/unsupported properties, Outlook quirks) and fluid-hybrid/mobile-first methods.
- ESP proficiency: hands-on campaign setup in platforms such as Zeta, Salesforce Marketing Cloud, Braze, Iterable, Klaviyo, Mailchimp, or HubSpot.
- Dynamic content scripting (AMPscript, Liquid; Velocity a plus) and strong QA discipline (Litmus/Email on Acid) for rendering verification.
- Collaboration & project management skills in a fast-paced environment handling multiple projects at once.
- This position is in-office (Monday through Friday) in Plano, TX
- Preferred:
- Experience building modular email systems (master templates, component libraries) and maintaining documentation.
- Working knowledge of deliverability drivers (image-to-text ratios, file size) and practical spam-trigger avoidance.
- A/B and multivariate testing experience; comfort reading performance dashboards and converting insights into design changes.
- Ability to create lightweight animated assets (optimized GIFs/APNGs) and kinetic email patterns (progressive enhancement with safe fallbacks).
- Familiarity with omni-channel orchestration (email, SMS, push) and CDP concepts.
SPONSORSHIP:Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.
