Payroll Title:
DIGITAL COMM SPEC 4 Department:
MARKETING Hiring Pay Scale
$121,950 - $150,000 / Year Worksite:
Greenwich Drive Appointment Type:
Career Appointment Percent:
100% Union:
Uncovered Total Openings:
1 Work Schedule:
Days, 8 hrs/day, Monday-Friday

#140758 CRM Campaign Manager - Hybrid
Filing Deadline: Tue 8/18/2026
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This position will work a hybrid schedule which includes a combination of working both onsite at Greenwich Drive (San Diego, CA) and remote.

DESCRIPTION

The CRM Campaign Manager is a key driver of UC San Diego Health's precision marketing strategy, leading the design, execution, and optimization of data-driven, multi-channel campaigns that fuel patient acquisition, engagement, retention, and loyalty. Leveraging Microsoft Dynamics CRM, this role translates strategic priorities into highly targeted, personalized journeys across the customer lifecycle.

This role owns end-to-end campaign execution - from audience segmentation and journey design through deployment, testing, and performance optimization. Using CRM data, the CRM Campaign Manager builds precise audience segments and delivers personalized messaging across channels including email, and other digital touchpoints, supporting growth in clinical programs, primary care, cash-pay and destination services.

The ideal incumbent brings strong lifecycle marketing expertise and a data-driven mindset, using insights to inform targeting, conduct A/B testing, and continuously optimize performance against KPIs such as conversion, engagement, and retention. Experience with CRM in a healthcare environment is strongly preferred, along with a deep understanding of HIPAA regulations and patient privacy laws to ensure compliant, secure handling of sensitive data.

With a high level of operational rigor and attention to detail, this individual ensures data integrity, campaign quality, and compliance within the CRM environment, supported by structured workflows and QA processes.

Success in this role requires strong cross-functional collaboration with content, creative, digital media, operational and technical teams to deliver cohesive, high-impact experiences at scale. Collaborate with a team analyst to evaluate performance and optimize and refine campaigns.

This position is instrumental in advancing organizational growth - expanding patient acquisition, strengthening retention and loyalty, improving payer mix, and building long-term brand preference through personalized engagement.

MINIMUM QUALIFICATIONS

• Nine (9) years of related experience, education/training, OR a Bachelor's degree in related area plus five (5) years of related experience/training. Related experience: advanced expertise in digital campaign development and execution, including multi-channel lifecycle marketing across acquisition, engagement, and retention, with strong capabilities in segmentation, personalization, and journey optimization.
• Advanced knowledge of the fundamentals of design and implementation.
• Advanced understanding of technical language and requirements of the assigned work.
• Advanced understanding of organization's processes, procedures, and applicable rules and regulations for web communication.
• Advanced knowledge of the organization, including its achievements, goals, objectives, vision and mission and how digital communication can effectively convey and advance the message to various audiences.
• Advanced skill to monitor and assess processes or services and make necessary improvements.
• Advanced project management skills to complete projects within budget and time constraints.
• Advanced interpersonal communication skills, including political acumen and skill in troubleshooting and applying proactive and positive solutions.

PREFERRED QUALIFICATIONS

• Advanced proficiency with Microsoft Dynamics 365 Marketing or similar CRM platforms, including audience segmentation, journey orchestration, campaign deployment, A/B testing, and performance tracking.
• Advanced understanding of digital marketing technologies and technical requirements, including CRM data structures, integrations, and channel execution across email and digital touchpoints.
• Advanced interpersonal and cross-functional collaboration skills, with strong political acumen and the ability to troubleshoot challenges and drive proactive, solutions-oriented outcomes across teams.
• Advanced ability to develop, manage, and optimize workflows and processes, ensuring efficiency, consistency, and high-quality, defect-free campaign execution.
• Advanced analytical skills to monitor performance and drive optimization, using data insights and KPIs (conversion, engagement, retention) to continuously improve campaign effectiveness.
• Advanced project management skills, with the ability to manage complex campaigns end-to-end, delivering on time and within budget with strong attention to detail.
• Healthcare marketing, including knowledge of HIPAA, patient privacy regulations, and CRM campaign execution within a regulated, data-sensitive environment.

SPECIAL CONDITIONS

• Must be able to work various hours and locations based on business needs.
• Employment is subject to a criminal background check and pre-employment physical.

Pay Transparency Act

Annual Full Pay Range: $100,100 - $187,500 (will be prorated if the appointment percentage is less than 100%)

Hourly Equivalent: $47.94 - $89.80

Factors in determining the appropriate compensation for a role include experience, skills, knowledge, abilities, education, licensure and certifications, and other business and organizational needs. The Hiring Pay Scale referenced in the job posting is the budgeted salary or hourly range that the University reasonably expects to pay for this position. The Annual Full Pay Range may be broader than what the University anticipates to pay for this position, based on internal equity, budget, and collective bargaining agreements (when applicable).

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UC San Diego Health is the only academic health system in the San Diego region, providing leading-edge care in patient care, biomedical research, education, and community service. Our facilities include two university hospitals, a National Cancer Institute-designated Comprehensive Cancer Center, Shiley Eye Institute, Sulpizio Cardiovascular Center, the only Burn Center in the county, and dozens of outpatient clinics. We invite you to join our team!

Applications/Resumes are accepted for current job openings only. For full consideration on any job, applications must be received prior to the initial closing date. If a job has an extended deadline, applications/resumes will be considered during the extension period; however, a job may be filled before the extended date is reached.

To foster the best possible working and learning environment, UC San Diego strives to cultivate a rich and diverse environment, inclusive and supportive of all students, faculty, staff and visitors. For more information, please visit UC San Diego Principles of Community .