THE ROLECRM Architect, B2BWe are seeking a
CRM Architect, B2B - a hands-on technical expert and HubSpot champion responsible for owning, designing, and optimizing Quince's B2B growth infrastructure. You will define and govern our CRM data model, system integrations, and automation pathways to ensure our commercial engines run flawlessly.
This is an essential individual contributor role reporting to the General Manager of B2B. We are looking for a HubSpot master who excels at configuring complex workflows, managing sophisticated custom objects, and translating business requirements into technical blueprints. A primary focus of this role will be defining, building, and maintaining the data architecture required to accurately measure customer onboarding milestones and overall account health.
ResponsibilitiesHubSpot Architecture & Data Governance- Serve as the primary architect and hands-on admin for HubSpot, aligning the platform's schema with the end-to-end customer journey from initial lead to long-term account management.
- Design, build, and maintain custom objects, properties, and pipelines that accurately reflect Quince's B2B commercial motions.
- Establish CRM data standards, naming conventions, and validation rules to ensure high data hygiene and platform scalability.
Onboarding & Health Measurement- Collaborate cross-functionally to define the critical business metrics required to evaluate customer onboarding success and long-term account health.
- Translate onboarding milestones into technical tracking mechanisms (e.g., time-to-value tracking, onboarding stages, and product adoption triggers) within HubSpot.
- Build, deploy, and maintain health-scoring models and automated alerts within the CRM to proactively flag at-risk accounts or highlight expansion opportunities.
Process Automation & Systems Integration- Relentlessly optimize internal CRM processes to reduce manual overhead for sales and account management teams.
- Build and maintain sophisticated automation-including lead routing, account assignment, lifecycle transitions, and revenue attribution-using advanced HubSpot features and Operations Hub.
- Maintain the data integrity of technical integrations between HubSpot and the broader tech stack, including the Data Warehouse, ERP, and BI tools.
- Troubleshoot, debug, and resolve HubSpot-related system issues, ensuring platform stability and performance.
Insights & System Enablement- Build and maintain robust HubSpot dashboards and reports focused on onboarding efficiency, customer health trends, and sales pipeline performance.
- Stay at the forefront of HubSpot's product releases, proactively implementing new features, tools, and AI capabilities to improve operational efficiency.
- Clearly document system logic, automation workflows, and data models to educate and enable internal stakeholders.
QualificationsRequired- HubSpot Mastery: 4+ years of hands-on HubSpot administration. Deep technical command of Custom Objects, Advanced Workflows, and Operations Hub (HubSpot Admin or Architect certifications are a major plus).
- Systems Design: Proven experience designing and maintaining CRM architecture for fast-growing B2B organizations.
- Onboarding & Health Tracking: Direct experience building data frameworks, pipelines, or health-scoring mechanisms to track B2B customer onboarding and retention.
- Technical Integration: Proficient in using APIs, webhooks, and middleware tools (e.g., Zapier, Make) to sync HubSpot data with external systems.
- High Ownership: An independent, solution-oriented builder who takes pride in owning the system configuration from blueprint to execution.
- Communication: Ability to translate complex data structures and technical logic into clear documentation and simple terms for non-technical users.
Preferred- Data & Analytics: Experience working with data warehouses (e.g., Snowflake, BigQuery) or BI tools to sync and analyze usage data inside the CRM.
- AI & Automation Proficiency: Experience implementing tools like Clay to automate data enrichment or outbound operational workflows.
- Full-Funnel Context: Prior experience in ops roles supporting Sales, Onboarding, Account Management, or Customer Success teams.
All posted ranges are reflective of base salary and may vary depending upon experience level and location. Bonus and equity may also be provided for eligible roles.
Pay Range
$135,000-$175,000 USD
