TikTok

Creator Program Manager, News - Content Operation - New York

TikTok$93K — $220K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • BA/BS degree or equivalent experience required
  • In-depth knowledge of digital news ecosystem and journalism
  • Proven experience in program management and stakeholder collaboration
  • Strong skills in relationship-building with creators and media partners
  • Excellent communication skills for diverse stakeholder engagement
  • Ability to leverage data for strategy and performance insights

Responsibilities

  • Develop and execute programs to engage and support TikTok News Creators
  • Build and manage relationships with news creators and journalists
  • Track and optimize engagement with clear measurement plans
  • Collaborate with operations to localize creator programs globally
  • Identify growth opportunities aligned with product team data
  • Foster cross-functional relationships to scale creator initiatives

Benefits

  • Access to medical, dental, and vision insurance from day one
  • 401(k) savings plan with company match
  • Paid parental leave and short-term/long-term disability coverage
  • 10 paid holidays and 10 paid sick days per year
  • 17 days of Paid Personal Time, increasing with tenure
  • Wellbeing benefits available to employees
Full Job Description
Responsibilities

The News Creator team develops and executes strategies to grow the news content ecosystem through management, partnerships, and key programs. We work closely with Product teams to understand creator cohorts and set priorities, while collaborating with News Publishers and cross-functional partners to drive efforts forward within the evolving news landscape. Responsibilities: - Develop, support and execute scaled programs focused on engaging and supporting TikTok News Creators - Build and Manage relationships with News Creators and Journalists, supporting News content strategies - Align on standardized, clear measurement plans in line with the product team and track engagement and program progress to goals, incorporating improvements to optimize program success - Collaborate with operations teams to localize and launch creator programs in line with key business frameworks across global markets - Align with product team to identify strategic growth opportunities informed by data-driven needs and product roadmaps - Foster strong relationships with cross-functional teams (e.g. Comms, GR, Legal) to operationalize and scale creator programs and engagement.

Qualifications

Minumum Qualifications: - BA/BS degree or equivalent practical experience - Demonstrated understanding of the digital news ecosystem, journalism industry, and creator landscape. Experience in creator partnerships, content partnerships, program management, media partnerships, journalism, digital media, social platforms, or related fields. - Experience developing and executing end-to-end programs, including planning, launch, stakeholder management, measurement, and reporting. Strong project management skills, with the ability to manage multiple initiatives simultaneously in a fast-paced environment. - Experience building and managing relationships with creators, journalists, publishers, media organizations, or other external partners. - Experience working cross-functionally with product, communications, policy, legal, operations, and other stakeholder teams to drive business objectives. - Excellent written and verbal communication skills, including experience presenting recommendations and program updates to internal and external stakeholders. - Experience using data and insights to inform strategy, measure program performance, and identify opportunities for optimization. Preferred Qualifications: - Experience working in a newsroom, news agency, or news-focused organization. - Experience at a social media platform, technology company, media company, newsroom, or creator-focused organization. - Familiarity with creator monetization, audience development, content strategy, and platform growth best practices. - Experience launching or scaling creator engagement, education, or community programs.

Job Information

[For Pay Transparency]Compensation Description (Annually)

The base salary range for this position in the selected city is $93600 - $220400 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

About TikTok

TikTok is a social media app that allows users to create and share short videos. The app was launched in 2016 by Chinese tech company ByteDance. TikTok has become one of the most popular social media apps in the world, with over 1 billion active users. The app has been downloaded over 2 billion times worldwide. TikTok has faced controversy over its data privacy practices and its potential ties to the Chinese government. In 2020, the app faced a potential ban in the United States, but a deal was reached with Oracle and Walmart to create a new company called TikTok Global.
Learn more about TikTok
Size
1,750 employees
Industry
Founded
2012

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