Responsibilities

About the Team: The Creator Marketing Team delivers best-in-class campaigns and events that drive product awareness and adoption, and amplify key creator narratives. This team plays a vital role in strengthening TikTok's position as a trusted partner for creators, empowering them with tools, guidance, product information, and inspiration to elevate their content and experiences. About the Role: - We're looking for a Creator Activations Manager to lead end-to-end execution of creator-facing activations that drive product awareness, perception, and adoption. - This role spans industry & TikTok-owned creator events, partnerships, on-site programs, and integrated marketing moments that bring TikTok product education and value propositions to life for creators - both at scale and at the point of conversion. - This is a hands-on, execution-heavy marketing role suited for someone who can project-manage complex initiatives, oversee and execute complex tentpoles/events, work across partners and agencies, and deliver measurable outcomes. What You'll Do - Own creator activations end to end: Plan and execute creator-facing activations tied to product priorities, including partnerships, programs, 360 integrated marketing campaigns, product education events, and major tentpoles/industry moments. - Drive scale and conversion: Use partnerships and creator touchpoints to deliver product narratives at scale and convert awareness and interest into action (eg lead generation, sign-ups, product adoption). - Lead cross-functional execution: Act as the project lead across internal and external stakeholders to deliver activations on time and to standard. - Operate as a marketing generalist: Combine strategy development with operational excellence. Apply core marketing skills across messaging, creative review, execution, and measurement, adapting quickly to changing priorities. - Measure and document impact: Track outcomes, capture learnings, and share case studies to improve future activations and inform global best practices.

Qualifications

Minimum Qualification(s) - 5+ years of experience in marketing, partnerships, activations, or programs - Experience delivering creator-facing or customer-facing initiatives tied to product goals - Strong project management and cross-functional coordination skills - Comfort managing agencies and external partners - Ability to operate as a marketing generalist with limited resourcing - Clear communicator who can balance speed, quality, and stakeholder alignment Preferred Qualification(s) - Experience with industry events, partnerships, or experiential marketing - Familiarity with the creator economy, media, or technology platforms - Experience working across multiple markets or regions

Job Information

[For Pay Transparency]Compensation Description (Annually)

The base salary range for this position in the selected city is $121600 - $272000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.