You'll work close to the model and close to the craft, and translate between them every day. You're the build engine behind Forward Deployed Creative: you pressure-test new endpoints and features before anyone else and turn what Luma can do into working examples that prospects and customers can see, touch, and copy.
This is a hands-on individual contributor role that expects a professional bar from brands, agencies, or production, so the workflows you build hold up under real creative scrutiny rather than only in a demo. It fits someone who'd rather build the thing than talk about building it. If you're looking for a strategy or management seat, this isn't it.
What You'll Own- Build end-to-end production workflows, concept to delivery, tailored to specific brand, agency, and entertainment use cases.
- Translate real customer briefs into working prototypes that prove what's possible.
- Pressure-test new models, endpoints, and features, developing techniques that push generative image and video forward.
- Build demo boards that make Luma's value obvious in a live pitch, and partner with Sales on discovery and demo prep.
- Build and maintain a library of vertical-specific demos and customer boards that FDCs use to drive adoption.
- Develop reusable boards, templates, and pipelines, and document what works so it spreads across the team.
First 90 DaysOne way the first 90 could unfold.
- Days 1-30 - Immerse & Diagnose: Learn the models and current endpoints deeply, and see how FDCs and Sales use creative today.
- Days 30-60 - Ship & Validate: Turn real customer briefs into working prototypes and demo boards used in live pitches.
- Days 60-90 - Scale & Systemize: Build a maintained demo library and reusable pipelines that scale across accounts and verticals.
What You Bring- Deep, hands-on daily experience using generative AI for image and video - you know where the tools break and where they shine.
- A background in brands, agencies, or film production and VFX, with a feel for how professional creative work gets made and shipped.
- A portfolio that shows taste, craft, and range across mediums.
- Speed and a prototyping instinct: you solve creative problems by building.
- Comfort working alongside Sales and embedded creatives, translating between commercial goals and creative execution.
Nice to Have- Experience at an innovative creative agency (e.g. Buck, The Mill) or an in-house tech/brand lab (e.g. Google Creative Lab, Unity).
- Hands-on experience building with generative AI APIs or integrating AI tools into production pipelines.
- A public profile as a creator or thought leader in generative AI or emerging tech.
