Creative Strategy Lead

DualEntry

• $160K — $210K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-6 years in creative strategy, performance creative, or content, preferably in B2B SaaS or fintech.
  • Strong writing skills with a clear perspective on effective advertising.
  • Comfortable using data as creative feedback to inform decisions.
  • Ability to work independently without a structured playbook.
  • Bonus: capability to make finance engaging and relatable.

Responsibilities

  • Own creative strategy across paid and organic channels including emerging platforms.
  • Develop sharp briefs and eye-catching hooks based on customer insights and work collaboratively to expedite production.
  • Implement a continuous learning loop to test variants, analyze results, and optimize campaigns.
  • Contribute to building an in-house content studio focused on CFO and accounting topics.
  • Leverage AI tools to streamline production timelines without compromising quality.
  • Collaborate closely with Growth, Product Marketing, and founders to align creative with growth objectives.

Benefits

  • Equity ownership opportunity in one of the top AI companies globally.
  • Early-stage joining which provides career growth with the company.
  • Direct influence on product development through feedback.
  • High-speed, high-trust work environment with elevated expectations.
  • Medical, dental & vision insurance plans.
  • Access to mental health resources via Talkspace.
  • Support for fertility and family-building through Kindbody.
  • 401(k) retirement plan with company matching.
  • Commuter benefits for ease of travel.
  • Generous learning and development budget for personal development.
  • Flexible Paid Time Off (27 days, including public holidays).
  • Collaborative office culture with minimal bureaucracy and regular team events.
Full Job Description
Location: New York City HQ, 7 World Trade Center

Where you'll create impact
  • Own the creative strategy for paid and organic channels (LinkedIn, YouTube, Meta, Reddit and new channels as they appear): what we say, to whom, and in which format
  • Write sharp briefs and hooks from customer insight, then work with designers and editors to ship them fast
  • Run a steady test-and-learn loop: launch variants, read the data, stop what doesn't work and scale what does
  • Help build our in-house content studio: series, short-form video and ongoing content on CFO and accounting topics
  • Use AI tools to cut production from weeks to days, without lowering the bar on taste
  • Work closely with Growth, Product Marketing and the founders so creative ties directly to pipeline


What sets you up for success
  • You've got 3-6 years in creative strategy, performance creative or content, ideally at B2B SaaS or fintech
  • You write well and have a clear point of view on what makes a good ad
  • You're comfortable with data and treat metrics as creative feedback
  • You're happy working without a playbook
  • Bonus: you can make finance interesting


Why you'll thrive here
  • Significant equity ownership in one of the top AI companies in the world
  • You're joining early and will grow with DualEntry
  • Your feedback shapes the product directly
  • High-speed, high-trust environment with high expectations
Meet the Marketing Team
  • Ana took the lead and owned the community and events at DualEntry from end to end. Thousands of attendees across 15+ events in 6 months. Dinners, roundtables, poker night and much more!
  • George grew organic search traffic from 2-5 clicks a day to 80-90 clicks a day, a 2330% increase (24x), excluding career and branded queries, through targeted SEO and content work.
  • Bruno built Slack bots that surface CFO job changes and funding announcements in real time, automate our gifting flow, and sync everything to HubSpot and Hex, so signals become warm intros and campaign performance lands directly in our dashboards.


Compensation & Benefits
  • Equity: $50,000 - $75,000
  • Base Salary: $160,000 - $210,000
  • Medical, dental & vision insurance
  • One Medical membership
  • Mental health support (Talkspace)
  • Fertility & family-building support (Kindbody)
  • Virtual healthcare (Teladoc Health)
  • 401(k)
  • Commuter benefits
  • Learning & development budget for courses, certifications & language learning
  • Unlimited AI tokens
  • AI skills development & enablement
  • Visa & permanent residence sponsorship
  • Flexible PTO (27 days, including public holidays)
  • Collaborative, in-office culture with no bureaucracy
  • Snacks, drinks, team events & more

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