Creative Strategist

Inkitt

$110K — $130K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years in creative strategy or content marketing, preferably in a startup
  • Exceptional copywriting skills for engaging ad copy
  • Genuine passion for romance literature and media
  • Active engagement with BookTok, Bookstagram, and romance communities
  • Strong analytical skills; fluent in metrics and Google Sheets/Excel
  • Experience collaborating with paid user acquisition teams
  • Proficiency in creative tools like CapCut and Premiere Pro

Responsibilities

  • Read and watch content to identify unique selling points and story elements
  • Write concise ad copy that captivates and engages
  • Manage the creative process from concept through production
  • Collaborate with the user acquisition team to align with marketing signals
  • Monitor trends on social media to inform creative development
  • Experiment independently with AI video and image editing tools
  • Oversee a pipeline of creatives for marketing initiatives

Benefits

  • 401k plan for future savings
  • Comprehensive health benefits including medical, dental, and vision
  • Access to professional coaching
  • Team-building events like an annual trip to Tulum
  • Unlimited access to internal apps for personal growth
  • Budget for self-development books
  • Charity donation on anniversary
  • Free daily lunch in the office
  • Gym access for Berlin employees and Class Pass membership for US employees
  • Dog-friendly offices in Berlin and San Francisco
Full Job Description
What You'll Do:

  • Read books and watch series to extract key USPs and pivotal story elements; synthesize them into punchy hooks and creative briefs that drive paid performance.
  • Write compelling ad copy and hooks, distilling a full story into a two sentence liner that stops the scroll.
  • Own the creative production lifecycle: conceive angles, brief designers, manage tickets end to end, and iterate based on UA feedback and performance data.
  • Partner closely with the UA team to align creative with funnel signals, understanding what's working, what isn't, and why, then translating that into new angles and formats to test.
  • Stay deeply plugged into BookTok, Bookstagram, and Reddit to identify trending formats, seasonal tropes, and emerging story hooks before they peak.
  • Experiment with AI video tools and image editing to build and iterate on assets independently when needed.
  • Develop and manage a pipeline of creatives aligned to key marketing beats and evergreen initiatives.
  • Manage external production partners for more intricate creative needs.


What You'll Bring:

  • 3+ years of experience in creative strategy, content marketing, or a related role, ideally within a fast moving startup environment.
  • Exceptional copywriting skills. You can write a hook that makes someone stop mid scroll and a two sentence synopsis that sells a 400 page book.
  • A genuine love of romance: books, TV, movies. You're the person who actually wants to read this content all day.
  • Active presence on BookTok, Bookstagram, or romance reading communities. You know what's trending, what tropes are having a moment, and what's coming next.
  • Strong analytical instincts: comfortable in Google Sheets/Excel, fluent in performance metrics, and able to connect creative decisions to business outcomes.
  • Experience working alongside a paid/UA team with a solid understanding of full funnel marketing.
  • Proficiency with creative tools: CapCut, Premiere Pro, image editing, and AI video tools.
  • A bias toward action. You move fast, learn fast, and don't wait for a perfect brief to get started.


Who We Are Looking For:

  • Autonomous
  • Bring solutions instead of problems
  • Data driven
  • Quick to action
  • A high functioning workaholic
  • Looking for exponential career growth
  • Have lots of fun building a generational AI x Entertainment company


What We'll Offer:

  • 401k plan, designed to help you save for the future
  • Health benefits tailored to your needs, including medical, dental, and vision coverage
  • Professional coaching for everyone
  • Team-building events, including our annual Tulum trip
  • Unlimited access to our Galatea app and CandyJarTV app
  • Unlimited budget for self-development books
  • Charity donation of your choice at your one year anniversary
  • Free lunch in office everyday
  • Class Pass membership for US based employee and gym access for Berlin employees
  • Dog friendly offices in Berlin and San Francisco


$110,000 - $130,000 a year

Salary offers are determined based on the candidate's experience, skills, and alignment with the requirements of the role, as well as internal equity and market benchmarks.

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