About the RoleAs a Creative Lead on the BetMGM Creative team, you'll be a driving force behind the concepting, development, and execution of bold, visually striking creative across all major brand and marketing touchpoints. You'll lead the visual storytelling for national campaigns, performance marketing, and branded content-shaping how millions of sports and gaming fans experience BetMGM.
You'll work hand-in-hand with Creative Directors, Copywriters, Designers, Brand, and Marketing stakeholders to push creative boundaries while maintaining strategic alignment. You'll also mentor junior creatives, helping to elevate the entire team's output.
This role requires a highly conceptual thinker, a strong leader, and a design expert with a passion for culture, sports, and entertainment.
Responsibilities• Lead visual concept development for integrated campaigns spanning TV, OOH, social, digital, CRM, and experiential activations.
• Own the art direction and creative development process from ideation through final execution-ensuring work is innovative, on-brand, and strategically sound.
• Collaborate closely with Copywriters, Creative Directors, and cross-functional teams to develop and present holistic creative concepts.
• Contribute high-level creative thinking and execution across a wide range of campaigns, launches, and brand initiatives.
• Ensure visual consistency and excellence across all creative outputs while helping evolve the brand's visual identity.
• Present and articulate creative ideas clearly and confidently to stakeholders and partners.
• Stay up to date on creative trends, pop culture, sports, and emerging technologies to inspire fresh, forward-thinking creative.
• Manage multiple complex projects simultaneously while maintaining a high level of craft and attention to detail.
• Contribute to the development of brand guidelines, design systems, and creative best practices.
Essential Functions- Must be able to stand or sit and operate computers and other technological devices for extended periods of time
- Must be able to communicate effectively in both written and verbal formats.
- Travel may be required periodically for conferences or cross-team collaboration.
Qualifications- 4+ years of experience in art direction or senior design leadership roles, preferably at top agencies or within fast-paced, high-profile in-house creative teams.
- Exceptional portfolio showcasing a range of award-winning, strategically driven 360° campaigns across branding, advertising, and digital media.
- Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign); working knowledge of motion graphics, video editing, and Figma.
- Deep understanding of brand building, visual storytelling, typography, composition, and color theory.
- Strong strategic thinking with the ability to translate complex business goals into creative solutions.
- Excellent leadership and mentorship skills, with experience managing and developing creative talent.
- Proven ability to collaborate effectively across disciplines and executive levels.
- Experience with sports, entertainment, or lifestyle brands strongly preferred.
The annual salary range for this position is $103200 to $120000. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. This position is also eligible for participation in a performance-based bonus plan.
Applicants must possess legal authorization to work for our company in the U.S. without the need for immigration sponsorship. At this time, this role is not eligible for immigration-related employment authorization sponsorship including H-1B, O-1, E-3, TN, OPT, etc.
Gaming Compliance & Licensing Requirements As an online gaming company, BetMGM is required to comply with state gaming regulations which includes licensing obligations. Applicable employees must be licensed by at least one jurisdictional agency, although certain positions require licensing by multiple agencies. Failure to become licensed or maintain licensure with each agency as required for the role may result in termination of employment. Please note that the licensing process includes comprehensive background checks which may include a review of criminal records, financial history, and personal background verification.
In addition, candidates must comply with and support BetMGM's responsible gambling policies, procedures, and initiatives.
This job description is not an exclusive or exhaustive list of duties a person in this position may be asked to perform from time to time.
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