Job Title: Creative Excellence & Integrated Communications Senior Manager
About the JobThe Creative Excellence & Integrated Communications manager is responsible for leading the end-to-end integration of media, PR activation, social, HCP and Influencer management, and creative execution to deliver cohesive, high-performing brand experiences. This role consolidates responsibilities across multiple disciplines into a single point of leadership, ensuring aligned strategy, streamlined execution, and stronger accountability for performance, creative quality, and ROI.
Join the team transforming how healthcare is delivered for chronic and specialty conditions worldwide. In General Medicines, you'll help drive meaningful outcomes in diabetes, transplant, and immunology - with the scale and urgency patients deserve.
Main Responsibilities- Lead integrated brand strategies across paid, owned, and earned channels (media, PR, social, experiential, HCP and Influencer).
- Drive creative excellence, ensuring consistent, best-in-class storytelling across all touchpoints.
- Serve as the central cross-functional leader across Brand, Media, Creative, PR, and agency partners.
- Oversee media planning and execution in partnership with Media AOR, including optimization and performance tracking.
- Direct PR and social strategies to enhance brand equity, cultural relevance, and earned impact.
- Manage and optimize agency ecosystem (media, creative, PR, social, website), including scope, performance, and budgets.
- Define KPIs and measurement frameworks tied to business outcomes, driving continuous optimization.
- Establish learning agendas and apply insights (consumer, competitive, media effectiveness) to improve ROI.
- Partner with Brand, digital commerce and sales teams to accelerate precision marketing and digital capabilities.
- Ensure alignment with global planning, buying, and reporting standards.
About You- Bachelor's degree from an accredited four-year college or university.
- 7 + years in integrated marketing, media, communications, or agency roles (CPG or healthcare preferred).
- Deep expertise across media, PR, social, and creative development.
- Proven ability to lead cross-functional teams and agency partners.
- Strong balance of strategic thinking and hands-on execution.
- Data-driven mindset with strong creative judgment.
- Excellent stakeholder management and influencing skills.
- Solid analytical background with knowledge of media mathematical models and formulas.
- Knowledge of media and research tools.
- Strong written, verbal presentation skills.
- Strong interpersonal and leadership skills, diplomacy, credibility, and ability to negotiate.
- Position requires extensive interaction with internal and external senior leaders.
- Demonstrated ability to lead cross-functional teams with direct authority.
- Autonomy and ability to balance long-term strategic priorities with short-term business needs.
- Creativity and problem-solving
- Flexibility to adapt to constantly changing business environment.
The salary range for this position is:
$122.250,00 - $176.583,33
All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs. Additional benefits information can be found through the LINK.
