VML

Creative Director- Social

VML$125K — $150K *
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years in agency-focused social media roles.
  • Strong portfolio of social media campaigns.
  • Deep knowledge of social media platforms and audience engagement.
  • Experience with influencer campaigns and user-generated content.
  • Strong collaboration skills with a team-oriented mindset.
  • Ability to manage multiple projects under tight deadlines.
  • Proficiency in Adobe Creative Suite; experience with Figma or After Effects is a plus.

Responsibilities

  • Lead visual direction for social-first campaigns.
  • Oversee a team of creatives on social content.
  • Develop creative concepts and strategies for social media.
  • Concept bold and engaging ideas to drive cultural relevance.
  • Stay informed on social media trends and best practices.
  • Build client relationships and present creative ideas effectively.
  • Collaborate with various teams to bring ideas to life.
  • Anticipate shifts in platform dynamics and creative trends.

Benefits

  • Culture of extraordinary work and creative bravery.
  • Inclusive community with an emphasis on positivity.
  • Full spectrum of health coverage options (medical, dental, vision).
  • Generous 401k match up to 5% of salary contribution.
  • Comprehensive paid time off that emphasizes work-life balance.
Full Job Description
Who we are looking for:

VML is seeking a Creative Director (Copy) with a focus on social media. You will help steer the creative vision for our social content that is consistently expanding into areas beyond standard platforms. Our team is concept-driven, craft-obsessed and champions fresh-thinking; we want ideas that make us excited before they even get out the door. A strong design sensibility and a constant curiosity of how-to-break conventional standards are key, with bonus points for those who are comfortable shooting, editing and creating content. Youll lead and mentor a team of copywriters and art directors, collaborate strategy and community managers, and enjoy a stable of clients who are clever, quick and interested in delivering for their brands - on trend and on time.

We are an integrated crew of fun and interesting creatives who support and cheer on your personal hobbies and side projects, as much as we do the work.

What youll do:
  • Big idea thinking | Lead the visual direction and execution of social-first campaigns across platforms like Instagram, TikTok, X, Facebook, LinkedIn and emerging channels.
  • Manage | Oversee team of creatives on organic social evergreen and campaign- driven social.
  • Concept | Develop creative concepts and visual strategies for social media campaigns across various platforms (e.g., Instagram, Facebook, Twitter, TikTok).
  • Create | Concept bold, engaging ideas that drive conversation and cultural relevance for clients.
  • Craft | Stay informed about industry trends, best practices, and emerging technologies in social media and digital marketing.
  • Client facing | Regularly connect with clients to create a partnership that builds trust in our thought leadership and ideas. Present work to articulating the why behind the creative.
  • Collaborate | Collaborate with creative leads, copywriters, strategists, producers, and social managers to bring ideas to life.
  • Cultivate | Stay ahead of platform shifts, language trends and creative best practices in the social landscape.


What youll need:
  • Minimum 10 years experience in an agency setting with a focus on social media campaigns.
  • Strong portfolio showcasing creative concepts and visual executions for social media platforms.
  • Deep knowledge of social platforms and what types of visuals perform well on each. Excellent understanding of social media platforms, their respective audiences and best practices.
  • Experience working in or with influencer campaigns, UGC, or creator-led content.
  • Understanding of paid vs. organic social strategies.
  • Highly collaborative, ego-free and comfortable giving and receiving feedback.
  • Ability to work under tight deadlines, manage multiple projects simultaneously and to work collaboratively as part of a larger team in a fast-paced environment.
  • Strong communication and presentation skills.
  • Passionate about culture, design, branding and how they intersect in the social space.
  • Expert in Adobe Creative Suite (Photoshop, Illustrator, InDesign); Figma, After Effects or similar motion tools a big plus.
  • Sincere interest in any pop-culture hyper fixation is welcome - sports (soccer/tennis/basketball/football), digital gaming, music, literature, reality tv, film.
  • Bilingual or familiarity with Spanish language is a plus.

What we offer:
  • Passionate, driven people | We champion a culture of people that do extraordinary work.
  • Consciously cultivated culture | We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
  • Competitive benefits | What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.


We believe the best work happens when were together, fostering creativity, collaboration, and connection. Thats why weve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

About VML

VML is a global marketing and advertising agency. The company was founded in 1992 and is headquartered in Kansas City, Missouri. VML provides a wide range of services including brand strategy, creative design, social media, and e-commerce. The company has worked with several high-profile clients including Ford, PepsiCo, and Wendy's. VML has won numerous awards for its innovative marketing campaigns and has been recognized as one of the top advertising agencies in the world.
Learn more about VML
Size
3,000 employees
Industry

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