What You'll Do- Own creative strategy for paid social video ads across Meta, TikTok, and YouTube-focused on CTR, CPA, and ROAS.
- Develop ad concepts from scratch: hooks, angles, narratives, and formats built for rapid testing and iteration.
- Write platform-native scripts that feel conversational and built for the scroll-not the boardroom.
- Manage and mentor a small, high-output creative team-setting the bar for quality, speed, and ambition.
- Be the creative face of Creatify to key clients: present strategies, pitch concepts, and build trust as a strategic partner.
- Design AI-powered workflows that supercharge production speed, creative variation, and testing cycles.
- Build repeatable creative frameworks and playbooks that enable the team to produce ads at scale.
- Use performance data to scale winners, kill underperformers, and iterate fast.
Who You AreA hands-on creative leader equally comfortable whiteboarding concepts, jumping into CapCut, or prompting an AI model. Builder energy, not manager energy.
- 3+ years in creative direction, paid social advertising, or agency-side performance creative.
- Strong conceptual thinker-you instinctively know what hooks and messaging drive action.
- Deep fluency in social-first ad formats and real user behavior on major platforms.
- Data-aware: you use metrics to guide creative decisions, not just gut instinct.
- Systems thinker who designs scalable frameworks, not one-off executions.
- Excellent communicator who can present to clients, rally a team, and make complex ideas accessible.
- Experience managing creative teams in fast-paced, deadline-driven environments.
- Bonus: ex-creative agency owner or co-founder-you know what it takes to build a creative operation from the ground up.
AI & Tools- Hands-on with AI creative tools (Veo3, Sora2, Kling, or similar) and skilled at turning them into repeatable production workflows.
- Strong AI prompting intuition-you know which formats consistently produce usable, high-quality results.
- Proficient with Premiere, After Effects, CapCut, or equivalent.
