Eightfold is hiring a Creative Director to lead brand and creative company-wide - from visual identity to campaign execution to video production out of our HQ studio. This isn't a role that directs from above. You'll set the creative vision and also do the work: shoot and edit a same-day video, ship a banner ad, give sharp feedback on a designer's draft, all in the same week.
The right candidate has led creative in B2B SaaS for 10+ years and can point to a brand's visual identity they evolved - with business results attached, not just a portfolio refresh. They're a strategist and an operator: comfortable setting go-to-market creative direction one day and operating a camera the next. You'll manage and grow our small creative team, partner with demand gen and product marketing to connect brand to pipeline, and keep our in-house studio running as a production capability we don't have to outsource.
Responsibilities
Vision & strategy
- Own creative vision for how Eightfold shows up in market - brand, campaigns, product marketing - partnering with VP Brand on positioning and narrative direction.
- Lead evolution of the visual brand system as the company matures, ensuring consistency from HQ-produced brand assets to close, working with existing design team.
Brand & visual system
- Steward brand guidelines, visual identity, and design systems across all touchpoints (web, product marketing, sales collateral, campaigns).
- Drive brand consistency across geographies and functions as team scales.
Video/motion & content production
- Personally shoot and produce quick-turn video content at HQ using the in-house studio (camera, lighting, podcast setup) - exec interviews, product demos, social clips, culture content.
- Edit video in-house for fast-turnaround needs; know when to bring in outside editors for higher-production work.
- Oversee video/motion strategy and production standards for larger campaign or launch assets.
- Own the studio as a creative asset - keep equipment/workflow running so content can be produced on short notice without waiting on outside vendors.
Web & UX
- Partner with product/UX and web teams to ensure brand fidelity across the corporate site and digital experiences.
- Weigh in on UX decisions where they intersect with brand and visual design.
Player/coach execution
- Manage, mentor, and grow the internal creative team - building out additional hires as scope requires.
- Roll up sleeves on hands-on design work when needed (campaign assets, social posts, banner ads, event artwork, quick-turn requests) - this is not a pure-management role.
- Set creative direction and give sharp, specific feedback on team output.
Cross-functional partnership
- Work closely with demand gen, product marketing, and comms to ensure creative output ties to pipeline and revenue goals, not just aesthetics.
- Manage external agency/freelance relationships as needed to supplement in-house capacity.
Qualifications
- 10+ years leading creative function in B2B SaaS (enterprise software preferred).
- Demonstrated success leading a visual brand evolution/repositioning - must be able to show before/after and business impact, not just portfolio polish.
- Hands-on video production skill: comfortable operating camera/lighting/audio equipment and editing (Premiere or similar) - not just directing a video team.
- Player/coach profile: proven people-management experience plus continued hands-on design fluency (can still execute, not just direct).
- Range across brand identity, campaign/digital creative, video/motion, and web/UX - this is a generalist creative leader, not a single-discipline specialist.
- Experience partnering with demand gen/product marketing to connect brand to pipeline outcomes.
- Strong portfolio required, with case studies showing strategic reasoning behind creative decisions, not just final assets.
