About the Role:

Ashley Digital is seeking an experienced Creative Director, Copy & Content to lead and unify the copywriting function across the organization and family of brands. Reporting to the VP of Brand & Creative, this role will oversee the development of a centralized copy team responsible for shaping brand voice, messaging strategy, campaign storytelling, and customer communication across all channels. This role requires a highly polished and strategic creative leader with deep expertise in copywriting, editorial storytelling, brand messaging, and team leadership at scale. The ideal candidate brings exceptional creative instincts, operational discipline, and a forward-thinking mindset around how AI and emerging technologies can transform modern creative organizations. You will lead a growing team of writers and creative contributors responsible for developing compelling, conversion-minded, and brand-right messaging across marketing campaigns, product storytelling, PR and communications, ecommerce, retail, social, email, presentations, internal communications, and executive messaging. This leader will play a critical role in building a unified voice system across the organization while also helping establish next-generation AI-enabled creative workflows, scalable content systems, and operational efficiencies that elevate both quality and speed across the enterprise.

What You'll Be Doing:

Copy Leadership & Brand Voice Strategy

• Lead and evolve the voice, tone, and messaging strategy across Ashley and its portfolio of brands
• Build and oversee a centralized copy organization that supports marketing, ecommerce, retail, PR, internal communications, social, and brand storytelling initiatives
• Ensure consistency, clarity, and quality across all written communication and customer touchpoints
• Develop and maintain copy standards, voice guidelines, messaging frameworks, and editorial systems
• Partner closely with Creative, Marketing, PR, Ecommerce, Merchandising, HR, and Executive Leadership teams to align messaging with broader business objectives
• Help define how each brand expresses itself while maintaining cohesion within the larger organization

Creative Direction & Storytelling

• Oversee the development and approval of copy across campaigns, product launches, presentations, digital experiences, advertising, social media, email marketing, internal communications, and retail environments
• Elevate storytelling across the organization through stronger narrative structure, emotional resonance, and customer-focused messaging
• Bring an editorial mindset to content development, ensuring messaging feels modern, compelling, and strategically effective
• Collaborate closely with Art Directors, Designers, and Creative Leadership to ensure copy and visual storytelling work seamlessly together
• Guide messaging strategies that support both brand building and business performance goals

AI Innovation & Creative Technology

• Lead the integration of AI-driven workflows across the copy and content organization
• Identify opportunities to leverage AI tools, automation platforms, and emerging technologies to improve creative speed, scalability, consistency, and operational efficiency
• Develop and implement AI-assisted systems for copy generation, content adaptation, localization, ideation, brand governance, and workflow optimization
• Partner with cross-functional teams to explore the use of AI agents and intelligent creative systems within the broader marketing and content ecosystem
• Establish best practices, governance standards, and quality control frameworks for AI-generated and AI-assisted content
• Stay current on emerging trends in generative AI, creative tooling, automation, and content operations, helping position Ashley at the forefront of modern creative development

Team Leadership & Creative Operations

• Inspire, mentor, and develop a high-performing team of copywriters, editors, content strategists, and emerging AI-enabled creative contributors
• Foster a culture of creativity, collaboration, accountability, innovation, and continuous improvement
• Establish scalable workflows, approval processes, editorial systems, and AI-integrated operational frameworks across the organization
• Balance quality standards with speed and operational efficiency in a fast-paced environment
• Help unify dispersed copy resources into a more connected, collaborative, and strategically aligned team structure
• Manage multiple priorities and stakeholders while maintaining strong organization and communication

Skills & Qualifications:

Experience & Background

• 10+ years of professional copywriting experience, including significant time in creative leadership roles
• A Bachelor's Degree in English, Journalism, Communications or related field
• Proven track record leading high-performing copy or editorial teams within retail, consumer, lifestyle, agency, or multi-brand environments
• Compelling portfolio that demonstrates mastery across campaign storytelling, brand voice development, editorial writing, and multi-channel communications
• Experience architecting messaging systems and managing complex stakeholder relationships across matrixed organizations
• Demonstrated success implementing AI-assisted creative workflows, content automation, or copy operations initiatives - strongly preferred
• Experience with Rytr, preferred

Skills & Expertise

• Exceptional writer, editor, and storyteller with a precise command of language and an instinct for what resonates
• Deep fluency in brand strategy, messaging architecture, customer psychology, and content development
• Working knowledge of generative AI tools, prompt engineering, and AI-enabled creative workflows - with a clear point of view on where the technology is headed
• Broad copy oversight experience spanning digital, ecommerce, retail, social, advertising, internal communications, and executive-level messaging
• Confident presenter with strong stakeholder management skills and the ability to articulate creative rationale at every level of the organization
• Familiarity with modern creative operations, content systems, and DAM platforms

Leadership Attributes

• Strategic thinker with sharp editorial instincts and an uncompromising eye for detail
• Highly collaborative and influential leader who can align creative vision across departments and executive stakeholders
• Operationally minded - experienced in scaling teams, streamlining workflows, and building systems that enable creative quality at volume
• Genuine commitment to mentorship, talent development, and elevating the standard of creative excellence across the team
• Intellectually curious, adaptable, and energized by innovation - comfortable leading through ambiguity in a rapidly evolving creative landscape

The responsibilities described above are not exhaustive. You may be asked, from time to time and as reasonably required by business needs, to perform other duties consistent with your skills and role, including work for or on behalf of our related entities. This job description does not constitute a contract of employment and may be modified at any time, subject to applicable law.

What We Offer (subject to eligibility requirements):

• Remote-first workplace (since 2016!)
• Competitive Salary
• Health, Vision & Dental Insurance
• HSA company contributions
• 401K with company match component
• Take what you need Paid Time Off
• Wellness benefits
• WFH office and cell phone/internet stipend
• A FREE MATTRESS plus an awesome Friends and Family discount!

If you reside in a state or location where pay transparency laws or regulations have been adopted please read the following: The salary for this position is $150,000 - $180,000. We carefully consider a wide range of compensation factors, including your background, skills, qualifications, experience, geographic location and other non-discriminatory factors. These considerations can cause your compensation to vary. [Additionally, this role might be eligible for discretionary bonuses or commission payments]. For more information regarding the pay range applicable for this position, please contact us at [redacted]

Ashley Digital is a privately-held company headquartered in Tampa, FL with offices in New York City, London and Tel Aviv. Learn more at: https://www.residenthome.com

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