ServiceNow

Creative Director, Campaigns

ServiceNow • $162K — $223K *
San Diego, CA 92154In-Person
Media
11 - 15 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 15+ years in creative industry, with 5+ years leading digital-first campaigns in-house for modern tech or B2B brands.
  • Ability to set a creative vision based on brand truth, product truth, and customer insight.
  • Experience in leading diverse teams and collaborating with partners to build effective marketing campaigns globally.
  • Proficient in translating complex tech concepts into relatable headlines for various audiences.
  • Effective collaboration with strategists to refine creative outputs based on market performance metrics.
  • Skilled in competitive analysis to ensure unique messaging within the category.
  • Can read and interpret technical documents and analysis reports to conceptualize creative ideas.
  • Strong presentation skills for pitching creative concepts to senior executives.

Responsibilities

  • Set and communicate a creative vision aligned with brand and product insights.
  • Lead and inspire cross-functional teams to execute high-impact campaigns.
  • Translate complex data and AI capabilities into accessible and engaging messaging.
  • Collaborate on creative briefs and optimize against performance feedback.
  • Conduct competitive analysis to differentiate brand messaging.
  • Engage in hands-on production of creative work when necessary.
  • Develop strategies to generate brand demand across diverse global markets.

Benefits

  • Health plans including flexible spending accounts.
  • 401(k) Plan with company match.
  • Employee Stock Purchase Plan (ESPP).
  • Matching donations.
  • Flexible time away plan and family leave programs.
  • Flexibility in work location and arrangements, including remote options.
Full Job Description
Job Description

About you:

You're a conceptual creative leader first, and being technically fluent comes as second nature. You can go deep on platform, data, and AI capability, then come back up with the headline, the metaphor, and the through-line that lands with a CIO and a CFO in the same room. You see every brief - digital, social, film, activation, OOH - as a chance to build the brand while it does its job. You'll work with a cross-functional team of art directors, writers, brand managers, and designers to set the creative vision and execute at the highest level, and you'll do it knowing exactly what the rest of the enterprise software category is saying - so ours never sounds like it.

Qualifications
  • 15+ years in the creative industry, including at least 5 years leading integrated, digital-first campaigns in-house, with a portfolio that shows work for modern technology or B2B brands
  • Set the a creative vision grounded in brand truth, product truth, and customer insight.
  • Lead teams, contractors, and partners to build campaigns that build brand and generate demand, in market, around the world.
  • Translate complex platform, data, and AI capability into headlines and territories that hold up in front of technical and business buyers alike.
  • Partner with strategists on the brief process, and with stakeholders to optimize digital creative against real in-market performance.
  • Pressure-test every idea against the competitive set - know the category, and make sure our work never sounds like anyone else's.
  • Comfortable reading a product spec, a roadmap, or an analyst report and coming out the other side with a concept.
  • Strong presenter, able to sell big creative thinking to senior executives across the org.
  • Experience in B2B - ideally enterprise SaaS, cloud, or platform technology - where the product is technical and the buyer is a committee.
  • Still hands-on, still making the work yourself when it counts.

For positions in this location, we offer a base pay of $162,200 - $223,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

About ServiceNow

ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations in North America, Europe, the Middle East, Africa, the Asia Pacific, and other countries. The company offers service management solutions, including incident, problem, change, request, and cost management as well as service catalogs; and IT, HR, facilities, and field service management solutions. It also provides IT operations management solutions covering service mapping, delivery, and assurance solutions; business management solutions such as financial management, project portfolio suite, vendor performance management, and performance analytics as well as governance, risk, and compliance; and application development services.

ServiceNow Careers

Join the dynamic team at ServiceNow, a global leader in digital workflow solutions, where innovation and leadership converge to shape the future of work. At ServiceNow, we offer more than just job opportunities; we provide a platform for professional growth and a chance to be part of a culture that values diversity, creativity, and continuous learning.

Work You’ll Do

Embark on a career journey with ServiceNow and contribute to the world’s leading enterprises' digital transformation. Our team is at the forefront of developing cutting-edge technologies that improve how people work. With ServiceNow, you will use your skills to impact businesses and industries profoundly, driving efficiency and innovation.

Join Our Market-Leading Team

ServiceNow is not just another technology company. We are a team that thrives on diversity and leadership, fostering an inclusive environment that promotes growth and development. Our commitment to diversity training ensures that every team member can achieve their potential.

Innovative Work

ServiceNow is home to more than 10,000 dedicated professionals who lead the charge in digital workflows and enterprise solutions. As part of our team, you will engage in projects that merge technology with practical applications, creating revolutionary products that advance how services are delivered and managed.

Career Development

At ServiceNow, your career trajectory is filled with boundless opportunities. We support your growth with robust training programs, leadership development courses, and access to global challenges. Whether you are looking for an internship, full-time position, or leadership role, ServiceNow equips you with the tools to excel.

Be Part of a Great Team

Working at ServiceNow means being part of a community that values teamwork and innovation. Our collaborative environment encourages networking and sharing ideas, making our workplace vibrant and dynamic. The benefits of joining ServiceNow extend beyond comprehensive health and wellness; they include fostering professional connections and friendships that last a lifetime.

Explore Job Opportunities and Internships

Whether you’re a seasoned professional or a recent graduate, ServiceNow offers a range of employment options to suit your career goals. From internships that provide real-world experience to full-time positions that challenge you to leverage your expertise, we are committed to hiring the best talent.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At ServiceNow, we look for passionate, curious, and solution-driven team players. Explore the possibilities that await you at a company that is committed to your professional success.

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ServiceNow Careers

Empowering professionals to achieve more, ServiceNow is where careers are future-proofed, and ambitions are realized. Join us in our journey of growth and innovation.
Learn more about ServiceNow
Size
16,881 employees
Market Cap
$76.5 billion
Industry
Information Technology
Net Income
$118.5 million
Founded
2004
5 Year Trend
+33.5%
Revenue
$4.5 billion
NASDAQ
NOW
* Ladders Estimates

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