8+ years in graphic, visual, or digital design, with leadership experience
Strong graphic design foundation; proficient in Adobe Creative Suite
Proven ability to develop multi-channel consumer campaigns
Previous work in fast-paced consumer environments such as QSR or retail
Experience managing teams and agency relationships
Robust portfolio showcasing visual storytelling and brand development
Responsibilities
Set creative direction and visual standards for brand campaigns
Lead development of integrated campaigns across various channels
Mentor and guide a team of designers and content creators
Collaborate with cross-functional teams to execute creative concepts
Enhance creative operations for improved workflows and efficiency
Direct external partners while building internal capabilities
Benefits
Hybrid schedule with 3 days in the office
Relocation assistance for qualified non-local candidates
Full Job Description
THE TEAM YOU WILL BE JOINING
A highly collaborative, consumer-focused marketing organization responsible for bringing a recognizable brand to life across digital, social, in-store, packaging, advertising, and experiential touchpoints
A fast-moving creative environment producing a high volume of integrated campaigns throughout the year, requiring both strong creative vision and the ability to execute at speed
A lean, established creative team of designers and content creators that is ready for a leader who can provide direction, raise the creative bar, and further develop the function
A broader marketing and brand organization where Creative partners closely across brand, product, digital, social, and other cross-functional teams
LOCATION
Hybrid schedule with 3 days per week in the Charlotte office
Relocation assistance available for qualified non-local candidates
WHAT YOU WILL DO
Set the creative direction and visual standards for the brand, ensuring campaigns and content feel cohesive while continuing to evolve the look and feel
Lead creative development across a high volume of integrated campaigns spanning digital, social, web, app, in-store materials, packaging, advertising, and other consumer-facing assets
Guide, mentor, and develop a team of designers and content creators while providing clear priorities, feedback, and creative direction
Partner across marketing, brand, product, digital, and other teams to translate business priorities into compelling creative concepts and executions
Strengthen creative operations by improving workflows, prioritization, timelines, resource planning, and production efficiency within a fast-paced environment
Provide creative direction to external partners while helping build the processes, capabilities, and team structure necessary to bring more work in-house over time
THE BACKGROUND THAT FITS
8+ years of progressive graphic, visual, or digital design experience with meaningful experience leading creative teams and directing integrated brand work
A strong graphic design foundation with the ability to both set creative strategy and confidently engage in the work when needed; proficiency with Adobe Creative Suite is expected
Experience developing high-volume, multi-channel consumer campaigns across a mix of digital and physical formats, including web, social, paid media, print, signage, packaging, or retail environments
Background in a fast-paced consumer environment such as QSR, food & beverage, retail, CPG, is required
Experience leading teams, managing agency relationships, directing creative reviews, and presenting concepts and recommendations to senior stakeholders
Strong portfolio demonstrating visual storytelling, brand development, campaign concepting, and the ability to maintain quality and consistency across a large volume of creative work
