What We're Looking ForWe're seeking a
Creative Director to join our Marketing team and help us define how Alternative Payments shows up across every touchpoint-products, verticals, channels, and campaigns.
This role is ideal for someone who thrives on strategic thinking, customer insight, cross-functional collaboration, and wants to take a hands-on role in shaping messaging architecture, guiding communication strategies, and elevating content quality across the organization.
This is a
hybrid position based Downtown Toronto and is available to candidates who are eligible to work in Canada.
What You'll Do- Lead and execute on content strategy initiatives across products (AR, AP, Analytics), verticals (MSP, Accounting, and beyond), and channels from research to rollout.
- Conduct and synthesize customer, market, and competitive research to inform messaging, positioning, and content direction.
- Collaborate with cross-functional teams including Product, Sales, Customer Success, Performance Marketing, and Design to deliver cohesive, high-impact messaging.
- Own messaging architecture, including brand narrative, product positioning, audience personas, and communications strategies.
- Establish and evolve brand voice, editorial standards, and content quality frameworks across the organization.
- Provide strategic direction on channel strategy and content playbooks for product and vertical launches.
- Manage and mentor 2 creative team members across design and multimedia, elevating content quality and fostering a culture of strong storytelling and strategic thinking.
What You'll Bring- 8+ years of experience in content strategy, brand strategy, or a related field within B2B SaaS, FinTech, or a high-growth startup environment.
- Strong expertise in customer research, messaging frameworks, and positioning strategy.
- Proven experience owning and driving content strategy at a company level (not just execution).
- Strong communication skills to collaborate effectively across Product, Marketing, Sales, and executive stakeholders.
- A proactive mindset with the ability to operate autonomously, make strategic decisions, and influence outcomes.
- Experience developing brand voice, editorial standards, and scalable messaging systems.
Nice to Haves- Experience in FinTech, payments, or multi-product SaaS environments.
- Familiarity with multi-product and multi-vertical go-to-market strategies.
- Track record of mentoring teams and elevating content quality across functions.
- Experience working alongside multimedia, performance marketing, and design teams.
- Comfort working in fast-paced, dynamic, and high-impact environments.
What We Offer- Competitive salary tailored to your experience, skills, and expertise.
- The total compensation range for this role is $125,000 - $150,000 CAD, plus equity. The range displayed on each job posting reflects the approximate total target compensation for the position. Within the range, individual pay is determined by factors including relevant skills, experience, education/training.
- Equity opportunities so you can share in our growth and success.
- Unlimited PTO and flexibility when you need it the most.
- Yearly learning & development stipend to help you grow and do your best work.
