CPM NA Sales Director

Veralto

$160K — $170K *
Consumer Technology
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in technical, engineering, science, or business field; MBA preferred.
  • 12+ years of progressive commercial leadership experience; 7+ years in high-performing sales teams in global industrial or manufacturing.
  • Proven track record in driving revenue growth and market expansion in complex B2B sales organizations.
  • Experience in direct sales and channel partner networks.
  • Strong leadership skills with a focus on talent development and motivation.
  • Excellent communication and relationship-building skills across all organizational levels.
  • Ability to manage change and prioritize tasks in a fast-paced environment.

Responsibilities

  • Lead and develop a high-performing sales and applications team to meet regional goals.
  • Drive pipeline health and ensure accurate forecasting for business targets.
  • Identify new business opportunities and develop market growth strategies.
  • Build executive-level relationships and conduct business reviews with key accounts.
  • Collaborate with Marketing on demand generation and market penetration.
  • Analyze sales performance and market trends for data-driven decisions.
  • Lead weekly reviews on sales, funnel, and forecasts, partnering across functions.

Benefits

  • Paid time off
  • Medical, dental, and vision insurance
  • 401(k) plan
  • Incentive pay eligibility
Full Job Description
The North America Sales Director, Consumer Products & Materials (CP&M) is responsible for leading the commercial strategy, sales execution, and market expansion across the region. This role drives revenue growth, profitability, customer engagement, and market share through a high-performing sales and applications organization.

In this role, a typical day will look like:
  • Lead, coach, and develop a high-performing sales and applications team to achieve revenue, profitability, and market share goals across North America.
  • Drive pipeline health, forecasting accuracy, and funnel management activities to ensure consistent achievement of business targets.
  • Develop and execute market growth strategies, identifying new business opportunities through direct sales and manufacturer representative channels.
  • Build executive-level relationships with key accounts, conducting regular business reviews to expand strategic partnerships and customer value.
  • Collaborate with Marketing to define and execute regional demand generation, segmentation, and market penetration strategies.
  • Analyze sales performance, market trends, and business intelligence dashboards to make data-driven decisions and improve commercial effectiveness.
  • Lead weekly sales, funnel, and forecast reviews while partnering cross-functionally to resolve customer, operational, and business challenges.
  • Recruit, engage, and develop talent while fostering a culture of accountability, continuous improvement, and customer-centricity.


The essential requirements of the job include:
  • Bachelor's degree in a technical, engineering, science, or business-related field; MBA preferred.
  • 12+ years of progressive commercial leadership experience, including 7+ years leading high-performing sales teams in a global industrial or manufacturing environment.
  • Proven track record of driving revenue growth, market expansion, and business development in complex B2B sales organizations.
  • Experience selling through both direct customer engagement models and manufacturer representative/channel partner networks.
  • Strong leadership, coaching, and talent development skills with the ability to inspire, motivate, and retain top-performing teams.
  • Excellent communication, relationship-building, and influencing skills with experience engaging customers and stakeholders at all organizational levels.
  • Ability to lead change, drive continuous improvement initiatives, and manage multiple priorities in a fast-paced environment, with willingness to travel 40- 50% of the time.


US ONLY:

The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An associate's position within the salary range will be based on several factors, including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.

The compensation range for this role is $160,000 - $170,000 USD per year. This job is also eligible for Incentive Pay.

We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

US residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Unsolicited Assistance

We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies, in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.

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