Graphic Designer and Brand Manager to lead both the build of modern, high-quality visual content and the extension of our brand for high-profile specialized corporate initiatives.
You will play an important role in how we maintain quality control standards as our brand is leveraged to serve and create engagement with internal stakeholders, external partners (business-to-business) and customers (customer-facing).
We are looking for a professional with the drive, skills and experience to lead the build of content using a mix of media (emails, sell sheets, flyers, presentations, ads, graphics, video, etc.) across various channels (digital, social, traditional) both with independent work and through partnerships with cross-functional counterparts.
You must have a passion for creative and a love for creating content that has an impact on culture. The work you do will directly support business growth and reinforce and improve on GEICO's position as one of America's most beloved brands.
Responsibilities- Design graphics and multimedia assets for internal, B2B and customer-facing audiences that'll be used in digital, social and traditional channels. Deliverables will include emails, newsletters, sell sheets, flyers, job aids, presentations, ads, videos, signage, infographics and other graphic elements.
- Partner both with customers (to understand needs) and cross-functional counterparts (to establish standards, processes and ways of working) to extend our brand while enhancing quality, accelerating speed of deployment, and aligning to brand standards.
- Establish standards and lead strategic vision for overall tone, visual storytelling approaches and feel of campaigns and graphic element to create engagement and ensure brand cohesion across initiatives.
- Manage hierarchy of content to visually guide viewers through the narrative, highlighting core messages and calls to action to drive effective results.
- Set and manage external use of the GEICO brand to our brand standards with partners.
- Lead brand opportunity brainstorming and ideation sessions to drive and enhance engagement through graphics and visual storytelling for both internal and external partner content.
Requirements - Minimum seven years of graphic and visual design experience.
- Ability to set creative vision and lead creative projects from concept through execution, serving as an individual contributor, strategic collaborator and program leaders as needed.
- Proven experience as a multimedia designer with a strong portfolio that includes samples ranging from integrated marketing campaigns, ads, graphics, emails, and presentations.
- Skilled in developing creative concepts and translating text and ideas into compelling and fresh visual graphics to get attention.
- Aptitude for breaking up content and visually setting effective content hierarchy to pace content for the reader and facilitate the proper takeaway, even from a quick read.
- Strong leadership and project management skills with ability to multi-task.
- Must be able to work independently and lead collaboration with partners to meet deadlines in a fast-paced environment.
- Flexible and adaptable to a rapidly changing business environment and approaches challenges with a positive attitude and attentiveness.
- Demonstrates the ability to identify problems and propose solutions
- Excellent communication skills and attention to detail, combined with the ability to work in a dynamic, fast-paced environment.
- Must be able to multi-task
- Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator) and Microsoft applications, such as PowerPoint, Word and SharePoint.
- Ability to learn new platforms and applications.
- Previous experience supporting internal, B2B and customer audiences is preferred.
- Experience with project management and brand management platforms, UI/UX design, HTML, and SharePoint a plus.
- Demonstrates understanding of GEICO's business and industry.
- Adheres to GEICO Code of Conduct, company policies, and operating principles
- Meets attendance standard at business location to perform necessary job functions and to facilitate interaction with management and co-workers.
Location:- Bethesda, MD
- Manhattan, NY
- Melville, NY
- Buffalo, NY
- Cleveland, OH
- Beechwood, OH
- Chicago, IL
Travel 10% for events and meetings
Annual Salary$97,375.00 - $172,200.00
The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate's work experience, education and training, the work location as well as market and business considerations.
At this time, GEICO will not sponsor a new applicant for employment authorization for this position.
