Overview:The Corporate General Manager - Distressed Location Evaluation & Correction role is responsible for driving performance turnaround at underperforming retail RV and fleet locations. This position develops and executes strategic sales initiatives, identifies operational inefficiencies, and implements corrective action plans through hands-on leadership and training. Acting as a field-based performance expert, this role ensures each location meets profitability, customer experience, and operational standards aligned with company goals.
Key Responsibilities:Corporate Sales, Distressed Location Evaluation & Correction
- Develop and execute corporate retail RV and fleet sales strategies.
- Identify and rectify underperforming or distressed locations.
- Address operational leakage, low KPIs, and gaps in customer experience.
- Implement action plans and hands-on training to improve performance.
Staffing, Training, and Development
- Ensure departments are adequately staffed.
- Develop and maintain training programs for all departments.
- Follow up on action plans in sales, service, parts, and warranty.
Sales Performance and Profitability
- Drive new and used RV sales to meet 75% of each store's goals.
- Maintain a gross profit of $7,500+ per unit on front and back-end sales.
- Achieve PRU and PPR targets in the finance department.
Inventory and Merchandising Management
- Monitor inventory records and ensure display readiness.
- Oversee merchandising, POP signage, and online photos.
- Maintain showroom-ready displays across all locations.
Operational Oversight and Compliance
- Monitor expenses and ensure budget compliance.
- Resolve escalated customer complaints professionally.
- Maintain compliance with all laws and ethical standards.
Essential Duties and Responsibilities:
- Oversee all dealership activities, including layout, scheduling, and staffing.
- Monitor employee performance and sales forecasts.
- Maintain good relationships with service and factory personnel.
- Adhere to budgetary constraints.
- Handle customer complaints effectively.
- Motivate and train sales staff to exceed goals.
- Ensure timely follow-up on all leads.
- Conduct daily dealership meetings.
- Forecast and manage Service Department goals and QA.
- Maintain open communication with corporate leadership.
- Promote company mission, vision, and values.
- Ensure policy and procedure compliance.
- Perform other duties as assigned.
General Manager Standards:
- Comply with all Federal and Local laws.
- Employ ethical practices in all sales activities.
- Protect all confidential data and information.
- Prevent disclosure of company material to unauthorized persons.
Physical requirements:
- Prolonged periods of sitting at a desk and working on a computer screen
- Must be able to lift 10lbs
Benefits:
- Competitive salary based on experience.
- Health, dental, and vision insurance.
- Christmas Savings Plan
- 401(k) with company match.
- Paid time off and holidays.
