Piping Rock Health Products is seeking a Corporate Content Manager to own and execute the LinkedIn content strategy across our portfolio of wholesale brands, including Nature's Truth®, NeoCell®, and additional health and wellness brands.
This role will be responsible for developing compelling content that highlights product innovation, retail partnerships, trade show participation, company culture, industry leadership, and executive thought leadership. The ideal candidate is a strong writer, storyteller, and strategic creative thinker who can transform business initiatives into engaging LinkedIn content that strengthens brand awareness and industry credibility.
LinkedIn Strategy & Content Planning- Develop and manage LinkedIn content strategies for multiple wholesale brands.
- Create and maintain monthly content calendars aligned with business objectives.
- Identify opportunities to increase engagement, reach, and brand visibility.
- Ensure consistent messaging and brand voice across all LinkedIn channels.
Content Creation & Storytelling- Write engaging LinkedIn posts, articles, and thought leadership content.
- Create content highlighting:
- Product launches and innovation
- Trade show participation
- Retail partnerships
- Industry trends
- Manufacturing and quality expertise
- Company milestones
- Employee and culture stories
- Partner with graphic design and video teams to create supporting assets.
Executive Thought Leadership- Develop LinkedIn content for company leadership and key executives.
- Identify opportunities to showcase leadership perspectives and industry expertise.
- Assist with content planning around speaking engagements, interviews, and industry events.
Analytics & Reporting- Monitor LinkedIn performance metrics.
- Track engagement, follower growth, impressions, and content effectiveness.
- Provide monthly reporting and recommendations
- Identify emerging LinkedIn trends and best practices.
QualificationsRequired- Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or related field.
- 3+ years of experience in content marketing, communications, social media, or related roles.
- Exceptional writing, editing, and storytelling skills.
- Familiarity with Canva, Adobe Creative Suite, or social media management tools.
- Experience managing LinkedIn business pages and content strategies.
- Strong organizational and project management skills.
- Ability to manage multiple brands and priorities simultaneously.
Preferred- Experience in health and wellness, consumer packaged goods, supplements, retail, or related industries.
- Experience developing executive thought leadership content.
- Experience covering trade shows and industry events.
We proudly offer: Medical, Dental, Vision, 401K with Company Match, Pet insurance and more!
We reward the hard work of our team members with fun and exciting company events, Summer Picnic, Festive Packages, Holiday Celebrations, and associate referral bonuses!
