Health & Wellness Remote (PST/MST)
Position OverviewWe are seeking a talented and creative Copywriter to join our growing marketing team. This role reports directly to the Chief Marketing Officer and supports all omni-channel brand initiatives across our portfolio of health and wellness brands.
The ideal candidate is passionate about crafting persuasive, engaging, and compliant copy that connects with audiences and drives conversions. You will play a key role in shaping our brand voice and creating content that inspires, educates, and converts across multiple marketing channels.
Responsibilities - Write compelling, high-performing copy for paid media, landing pages, emails, SMS, product descriptions, blogs, and other digital channels.
- Craft persuasive direct-response and brand performance marketing content and storytelling that highlights product benefits and drives conversions.
- Develop clear, concise, and engaging scripts for Video Sales Letters (VSLs) and other video assets.
- Adapt tone, voice, and messaging to fit various audiences, campaigns, and distribution channels.
- Optimize copy for SEO, engagement, and conversion while ensuring compliance with the FTC & FDA regulations and maintaining brand consistency.
- Partner with marketing and content leads to maintain an organized content calendar and ensure all deliverables are accurate, timely, and aligned with marketing goals.
- Work with the Product Development and CX teams to translate complex information into educational and consumer-friendly messaging.
- Partner with Paid Media, Social, Content, Designers, and Email/SMS teams to align copy with campaign goals, creative direction across channels, and bring creative concepts to life.
- Serve as a key proofreader for marketing and product assets, including labels - ensuring compliance, quality, accuracy, clarity, tone, and consistency across all brand channels.
- Use data-driven insights and A/B testing to refine and enhance ad copy, headlines, and messaging strategies.
- Monitor key content performance metrics, including click-through rates (CTR), conversions, and engagement, to enhance the effectiveness of copy.
- Stay current on industry trends, emerging content strategies, and best practices in direct-to-consumer marketing.
- Conduct ongoing consumer and competitive research to inform content creation and keep messaging relevant.
Requirements- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- 3-5 years of experience in writing direct-response, performance-based, or e-commerce marketing copy.
- Proven portfolio showcasing high-performing digital content (ads, landing pages, emails, or product descriptions).
- Maintain familiarity with product claims, disclaimers, and guidelines to ensure consistent, accurate brand representation.
- Exceptional writing, editing, and proofreading skills with attention to detail.
- Familiarity with SEO, conversion rate optimization (CRO), and A/B testing methodologies.
- Strong organizational skills with the ability to manage multiple projects and deadlines in a fast-paced environment.
Nice to Have- Experience writing for the health and wellness industry
CompensationCompetitive salary range of $90,000-100,000 per year, plus bonus eligibility
Benefits- Flexible time off + 9 annual company holidays
- Your Birthday is a paid vacation day - take the day to celebrate your awesomeness!
- 100% company-paid base plan Medical, Dental, and Vision Insurance for employees
- 100% company-paid Life Insurance and Short-Term Disability Coverage
- 401(k) with safe harbor and profit-sharing contributions up to 5%
- Matching Charitable Contributions up to $2,5000/year
- $1,200/annual Work from Home (WFH) stipend
- Employee Recognition and Rewards Program
- Pet insurance
- Employee Product Samples and Discounts
- Professional Development Fund
- Free Calm App Subscription
- Pet Insurance
