Role Overview:SMS is one of Moxxi's fastest-growing owned media channels, reaching millions of consumers every week. As our Conversion Rate Optimization Analyst, you'll own the consumer-facing side of the channel: the web properties users land on when they click our messages, the pages they navigate, and the monetization experiences where engagement becomes revenue.
As a Conversion Rate Optimization Analyst, your focus is to make every SMS click worth more. You'll launch new consumer web properties from the ground up - brand, content, and conversion flows - and then continuously optimize them for yield through testing, analytics, and fast iteration. Message volume is growing quickly; your job is to make sure revenue grows faster. You'll report directly to the head of the SMS channel, with full ownership of your metrics and a direct line of sight from your work to the P&L.
Key Responsibilities:Conversion & Yield Optimization- Own the post-click consumer journey: landing pages, content layouts, offer placement, and monetization mix with revenue per click as your core metric.
- Run a continuous experimentation program: page layouts, offer sequencing, content angles, and design variants, each measured against conversion and yield.
- Analyze funnel performance daily to find where users drop off and where value is being left on the table - then ship the fix.
- Collaborate with internal demand and yield teams to align what's shown on-page with what's converting, so the best offers get the best placement.
- Balance monetization with user trust, building experiences consumers genuinely engage with, protecting long-term channel health.
Web Property Development- Launch new consumer web properties end to end - brand identity, site structure, content, and signup/opt-in flows - using modern no-code and AI-assisted builders.
- Maintain quality and consistency across a growing portfolio of consumer brands, each presenting a polished, service-oriented experience.
- Ship fast: new properties and page variants go live in days, and every launch becomes a new surface to optimize.
- Build within regulatory and platform guardrails, ensuring every property meets industry compliance and content standards for consumer messaging.
What You'll Bring:- 3-5+ years in performance marketing, affiliate, or an SMS/lifecycle-adjacent space - you've owned a conversion or revenue metric and demonstrably moved it.
- Command of the conversion optimization toolkit: landing page testing, offer sequencing, layout and placement strategy, and audience segmentation.
- A strong analytical core - you pull your own data, find the patterns, and prioritize experiments by expected impact rather than intuition alone.
- Hands-on ability to build and ship web experiences with no-code / AI-assisted tools - you don't wait on a dev queue.
- Comfort operating within compliance frameworks for consumer marketing - or the discipline to master them quickly.
- Start-up scrappiness: you're proactive, resourceful, and bias toward action.
Moxxi Values & Competencies- Self-Starter - You take initiative and solve problems before they become problems.
- Curious & Analytical - You ask why, dig deep into data, and experiment to learn what works.
- Efficiency-Oriented - Fast, focused, and action-driven.
- Ownership-Focused - You treat the consumer journey like your own P&L.
- Organized Multitasker - You thrive in fast-paced, high-velocity environments.
- Strategic Communicator - You translate performance into insight and insight into action.
Salary Range
$70,000-$100,000 USD
