Tipalti

Conversion Optimization Manager (6 month contract)

Tipalti • $90K — $120K *
US-AnywhereRemote in United States
Consumer Technology
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 4+ years of hands-on CRO experience.
  • Direct experience with Amplitude Experiment and Amplitude Analytics.
  • Familiarity with Segment (Twilio CDP) for audience targeting.
  • Strong analytical skills in funnel analysis and CVR diagnosis.
  • Experience with Google Tag Manager, GA4, and Salesforce reporting.
  • Comfortable collaborating with web, design, and demand gen teams.
  • Strong communicator with a focus on actionable insights.

Responsibilities

  • Execute the A/B test roadmap using Amplitude Experiment.
  • Maintain prioritization of test backlog based on CVR impact.
  • Ensure statistical rigor in test result interpretation.
  • Document all test results and learnings for program continuity.
  • Own CVR reporting by channel using Amplitude and Hockeystack.
  • Flag and diagnose funnel anomalies proactively.
  • Implement quick-win CVR improvements as necessary.

Benefits

  • Remote working model
  • Matching RRSP
  • 15 days of PTO
  • Phone/internet allowance
  • Regular company-wide social events
  • Multiple ERG groups for diversity and inclusion
Full Job Description
Position Summary

We're looking for an experienced CRO contractor to maintain the momentum of our established experimentation program. This is a hands-on execution role - the strategy, infrastructure, and reporting frameworks are in place. You'll own day-to-day program operations, keep the test roadmap moving, and ensure conversion performance across our key web surfaces stays on track.

The ideal candidate is a CRO practitioner who can onboard fast, work independently, and hand back a healthy, well-documented program at the end of the engagement.

Please note this is a full time, fixed term 6 month contract.

In this role, you will be responsible for:

What You'll Own

Experimentation Program Continuity
  • Execute against the existing A/B test roadmap using Amplitude Experiment launching, monitoring, and analyzing tests with minimal ramp time
  • Maintain test backlog prioritization based on CVR impact and traffic volume
  • Ensure statistical rigor: sample sizing, significance thresholds, and clean result interpretation
  • Document all test results, learnings, and winning variants for program continuity
  • Support high-visibility web launches with testing validation and pre/post conversion analysis
  • Collaborate with agency and internal stakeholders

Conversion Performance Monitoring
  • Own weekly and monthly CVR reporting by channel (paid, organic, direct) using Amplitude and Hockeystack dashboards
  • Flag funnel anomalies and conversion drops proactively - diagnose root cause and recommend corrective action
  • Implement quick-win, non-test CVR improvements (copy updates, UX fixes, form optimizations) as needed
  • Maintain reporting cadence and stakeholder visibility throughout the engagement

Personalization & Audience Targeting
  • Leverage existing Segment (Twilio CDP) audience segments for on-site personalization and support development of playbooks
  • Collaborate with Demand Gen to ensure PPC landing pages are aligned with campaign messaging and audience targeting
  • Support high intent page and GTM testing and validation across the business
  • Support any intent-based targeting initiatives in flight during the contract period

Cross-Functional Coordination
  • Serve as the day-to-day CRO point of contact for Web Dev, Design, Demand Gen, Product, and Marketing Ops
  • Partner with Marketing Ops to maintain Salesforce attribution integrity for web-influenced pipeline
  • Communicate test status, CVR performance, and key findings clearly and concisely to marketing leadership

Handoff & Documentation
  • Maintain thorough documentation of all active tests, decisions, and program status throughout the engagement
  • Deliver a clean end-of-contract handoff: test history, roadmap status, personalization playbooks, and open items

About you
  • 4+ years of hands-on CRO experience - you can own a program independently from day one
  • Direct experience with Amplitude Experiment and Amplitude Analytics (required)
  • Familiarity with Segment (Twilio CDP) for behavioral audience building and targeting
  • Strong analytical fluency: funnel analysis, CVR diagnosis, and test result interpretation
  • Experience with Google Tag Manager, GA4, and Salesforce reporting
  • Comfortable working cross-functionally with web, design, and demand gen teams
  • Clear, concise communicator - you lead with the insight and the action, not the detail
  • B2B SaaS or fintech experience preferred; ability to understand a complex buying journey is essential

Tech Stack
  • Experimentation & Analytics: Amplitude Experiment + Amplitude Analytics
  • CDP & Behavioral Data: Segment (Twilio)
  • CRM & Attribution: Salesforce
  • Tag Management: Google Tag Manager
  • Marketing Automation: Marketo
  • ABM & Intent: 6Sense
  • Reporting: Looker, GA4

Our benefits package includes:
  • Remote working model
  • Competitive salary
  • Matching RRSP
  • 15 days of PTO
  • Phone/internet allowance
  • Regular company-wide social events
  • Multiple ERG groups celebrating our diversity and creating an inclusive culture


About Tipalti

Tipalti is a financial management solution that helps businesses automate their entire global payables operation. Tipalti streamlines all manual supplier payment processes including payee onboarding, tax compliance, invoice processing, global payments, early payments, and reconciliation. Tipalti also provides real-time payment tracking and AP reporting capabilities. The company serves mid-market and enterprise clients in the advertising, eCommerce, education, healthcare, manufacturing, publishing, and technology industries. Tipalti has won numerous awards for its innovative technology, including being named a Forbes Fintech 50 company and a Deloitte Fast 500 company.
Learn more about Tipalti
Size
500 employees
Industry
Finance & Insurance
Founded
2010
* Ladders Estimates

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