Role overviewWe are looking for a strategic and execution-minded Content Strategist to own the full lifecycle of our content ecosystem, from insight to asset to reach.
We have great ideas and are seeing strong signals from the market on what resonates with our buyers. Your mission is to turn them into content that performs, then multiply that content across every channel our buyers pay attention to.
You'll shape core assets like blogs, webinars, and ebooks, then slice and dice each one into an ecosystem of highly discoverable, bite-sized derivative content: social clips, graphics, blog posts, and more. To scale your output, you'll write core and derivative pieces yourself, collaborate with an internal writer for support, and manage external creative vendors (including video editors and graphic designers) to get our message in front of the right buyers, wherever they consume media.
Why you'll love this roleYou'll never have to stare at a blank page wondering what to write, or wonder if it's the right thing to say. You'll work directly with the people who understand our buyers and market best, translate their insight into content that lands, then build a modern media machine around it, with the creative freedom, writer support, and vendor budget to make it happen.
Key responsibilities- Partner directly with Product Marketing to extract key product insights, positioning, and messaging, and translate that into compelling narrative content.
- Write and shape core content pieces (webinars, ebooks, whitepapers, etc.) that turn PMM insight into high-value assets our buyers actually want to consume.
- Build comprehensive atomization strategies to turn one core asset into dozens of discoverable touchpoints across channels.
- Write highly engaging derivative content based on our core assets, with support from contractor writers to help scale your output.
- Partner with external video vendors to slice webinars and interviews into high-performing social clips, reformatted for channels like LinkedIn, YouTube, and Meta.
- Own the distribution blueprint. Determine how, when, and where core and derivative pieces are published to maximize organic reach and discoverability.
- Translate core content insights into ready-to-share social copy for leadership and internal teams to amplify on their personal networks.
- Act as the primary point of contact for external creative agencies, video editors, and design vendors, ensuring high-quality, on-brand production of all assets.
- Monitor and report on the reach, engagement, and discoverability of distributed content to continuously optimize what formats and channels work best.
Must have- 3 to 5 years of experience in content marketing, content strategy, or B2B content production. Experience in B2B SaaS or tech is a major plus.
- Experience partnering with product marketing, product, or subject matter experts to translate technical or complex detail into buyer-facing narrative and messaging.
- Proven track record of taking one piece of content and successfully mapping out a multi-channel campaign from it. Be ready to show examples.
- Strong writing skills across formats, from long-form core assets to short-form social copy, with a clear sense of how to tailor tone for different channels.
- A strong eye for what makes a great short-form video clip, an engaging social text post, and a high-traffic blog post.
- Deep familiarity with modern B2B distribution channels, primarily LinkedIn, but also YouTube, newsletters, and SEO-driven blogs.
Nice to have- Experience managing external creative resources like video editors and designers, and directing internal copywriters to meet deadlines without sacrificing quality.
