Job Title: Content Strategist (Beauty & Luxury)

Location: Santa Monica, CA (On-site)
Company: Helios
Job Overview

We are looking for a Content Strategist who understands that today's best-performing ads are built on insights-not guesswork.

This role sits at the intersection of performance marketing, consumer psychology, creative strategy, and e-commerce. You will be responsible for developing creative concepts that drive customer acquisition and revenue across Meta, TikTok, YouTube, Pinterest, Google, and other paid media channels.

Working closely with paid media buyers, designers, video editors, creators, and brand teams, you will transform performance insights into compelling ad creatives that convert.

The ideal candidate has hands-on experience growing beauty, skincare, wellness, luxury, or premium consumer brands through paid social advertising and understands what separates a beautiful ad from a profitable one.
Responsibilities
Performance Creative Strategy

• Develop creative strategies designed to improve ROAS, reduce CPA, and increase conversion rates.
• Build creative concepts based on audience insights, competitor research, and platform trends.
• Translate marketing objectives into scalable creative frameworks.
• Partner closely with Paid Media teams to identify creative opportunities based on campaign performance.
• Develop structured creative testing roadmaps that continuously improve campaign efficiency.

Consumer & Audience Research

Become the expert on the customer by identifying:

• Customer pain points
• Purchase motivations
• Emotional triggers
• Purchase objections
• Customer personas
• Purchase occasions
• Consumer language and messaging

Translate these insights into creative strategies tailored to different audience segments.
Creative Development

Develop and refine:

• Winning hooks
• Scroll-stopping openings
• Messaging hierarchy
• Creative hypotheses
• Offer positioning
• Product storytelling
• Problem/solution narratives
• UGC concepts
• Creative testing matrices

Creative concepts may include:

• Before & After
• Founder Stories
• Expert Authority
• Social Proof
• Product Demonstrations
• Lifestyle Content
• Educational Content
• Myth vs. Fact
• Product Comparisons
• Testimonials
• Trending Formats

Creative Briefs

Develop detailed briefs for designers, editors, photographers, creators, and UGC talent including:

• Target audience
• Customer insights
• Creative objective
• Hook direction
• Messaging hierarchy
• Script outline
• Visual references
• Call-to-action
• Success KPIs

Ensure every creative asset is built around a clear testing hypothesis.
Creative Performance Optimization

Continuously improve creative performance through structured testing and data analysis.

Monitor key metrics including:

• Thumb-stop rate
• Hook rate
• Hold rate
• CTR
• CPC
• CPA
• CVR
• ROAS
• Frequency
• Creative fatigue

Use campaign insights to recommend future creative iterations.
Creative Testing

Develop structured testing plans across:

• Hooks
• Headlines
• Offers
• Messaging
• Formats
• Creators
• UGC
• Product demonstrations
• Video lengths
• Static vs. video creatives
• Lifestyle vs. educational content

Maintain an organized testing library and document learnings that can be scaled across multiple brands.
Cross-functional Collaboration

Partner closely with:

• Paid Media
• Creative Design
• Video Production
• Influencer Marketing
• Brand Marketing
• E-commerce
• CRM
• Social Media

Ensure creative aligns with campaign objectives while maintaining premium brand standards.
Qualifications
Experience

• 3+ years of experience in Performance Creative Strategy, Growth Marketing, Paid Social, or E-commerce Marketing.
• Proven experience working with beauty, skincare, wellness, fashion, luxury, or premium consumer brands.
• Demonstrated success developing performance-driven creative for Meta and TikTok campaigns.
• Strong understanding of the DTC customer journey.
• Experience collaborating closely with Paid Media teams to optimize creative performance.
• Experience working within a fast-paced agency environment is highly preferred.

Skills

• Strong understanding of consumer psychology and performance marketing.
• Ability to interpret campaign data and translate insights into creative recommendations.
• Excellent creative briefing, presentation, and communication skills.
• Strong understanding of Meta and TikTok creative best practices.
• Analytical mindset balanced with creative intuition.
• Passion for testing, experimentation, and continuous optimization.

Recruitment Process

You will be contacted by our team within 72 hours of submitting your application. Our recruitment process typically takes no longer than 21 days from the first interview, and all candidates will be notified of the outcome.