Location: Onsite
Position Type: Full-Time
Department: Growth & Marketing
Job BriefWe are seeking a data-driven, creative Content Strategist to lead performance-driven content creation, creator/affiliate marketing strategy, and social commerce growth. In this role, you will bridge the gap between creative storytelling and funnel performance-driving GMV, engagement, search visibility, and ROI across platforms such as TikTok Shop, Instagram, Meta Ads, and YouTube.
Key Responsibilities1. Content Strategy & Performance Optimization- Plan, script, produce, and edit high-converting digital and video content (short-form and long-form) tailored for US and global target audiences.
- Turn performance metrics into actionable creative strategies, continuously optimizing content across full-funnel marketing campaigns to drive CTR, CVR, and ROAS.
- Leverage trending topics, cultural hooks, and SEO insights to maximize search volume and brand visibility.
2. Social Commerce & Channel Operations- Spearhead end-to-end commerce operations on platforms like TikTok Shop (Product Detail Pages, promotions, live commerce campaigns, and logistics integration).
- Develop and execute live commerce, interactive, and promotion strategies to maximize real-time revenue and viewer conversion.
3. Affiliate, Creator & Influencer Partnerships- Scale and manage affiliate networks and influencer relationships from initial outreach to tier-based campaign execution.
- Partner with creators and media outlets to execute educational and viral brand messaging that resonates with core demographics.
4. PR, Brand Positioning & Experiential Marketing- Develop integrated digital and PR campaigns that strengthen brand positioning, educate consumers, and drive community engagement.
- Coordinate experiential and offline marketing events, translating live engagements into viral social mentions and brand growth.
5. Analytics, KPI Dashboarding & Reporting- Track, analyze, and report on campaign KPIs (GMV, ROAS, CTR, VTR, conversion rates, follower growth).
- Build dynamic reporting dashboards to present data-backed growth strategies to leadership and stakeholders.
Required Skills & Qualifications- Experience: 1+ years of professional experience across content strategy, performance marketing, social commerce, PR, or growth marketing.
- Social Commerce Proficiency: Strong track record in scaling TikTok Shop operations, affiliate program strategy, or live commerce revenue.
- Creative Production: End-to-end hands-on experience with content production, including shooting, storytelling, and video/photo editing.
- Paid & Performance Marketing: Deep understanding of paid ad ecosystems (Meta Ads, TikTok Ads) and marketing funnel optimization metrics (CTR, CVR, ROAS).
- Software & Tools:
- Design & Video Editing: Adobe Creative Suite (Photoshop, Premiere Pro, After Effects).
- Data Analytics & Reporting: Advanced Excel (Pivot tables, data modeling, reporting).
- Education: Bachelor's degree in Marketing, International Trade, Communications, Business, or a related field.
Preferred Qualifications- Experience scaling brand presence within the global Beauty, Skincare, or Consumer Goods (CPG) sectors.
- Proven experience growing organic and affiliate creator networks exponentially (e.g., scaling outreach acceptance rates and managing hundreds/thousands of creators).
- Experience localized marketing strategies for international target markets (US, Asia, etc.).
